Todo Math is an early-education math app for Pre-K to 2nd grade students, featuring adaptive levels and gamified practice on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
#134
Education · grossing
Sentiment
4.1
5k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
The app removes the cognitive friction of manual math instruction for parents by providing a self-paced, standards-aligned curriculum that children request to play.
For Early learners from Pre-K to 2nd grade, including those with learning differences, and their parents or teachers seeking curriculum-aligned math practice.
What does it look like?
Key features
Eight distinct challenge levels (A-H) with an in-app placement test to determine starting point.
Includes dyslexic font, left-handed mode, and help buttons to support children with learning differences.
Centralized dashboard for tracking learning progress and adjusting challenge levels.
How much does it cost?
Freemium model focused on broad acquisition, with monetization gated behind full curriculum and advanced level access.
Velocity
Maintenance developmentnew contentUX improvementsShow more...
Todo Math currently operates at a maintenance cadence, with only one distinct version released in the observed window. The latest update focuses on expanding educational content, specifically adding new logical thinking modes, Level H maps, and additional practice rooms for multiplication and division. Despite these feature additions, the overall release frequency remains low, averaging one update every 16 days. Development is currently focused on new content and platform-specific feature expansion.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate educational math content provides a structured learning path that helps children master core concepts and engaging game design with monster collection and map exploration keeps children motivated to practice, but report transition to a subscription-only model frustrates users who previously purchased the app as a one-time payment.
How are ratings & reviews evolving?
What users say, by theme
- Educational math content provides a structured learning path that helps children master core concepts
- Engaging game design with monster collection and map exploration keeps children motivated to practice
- Responsive customer support resolves account and profile issues effectively for long-term subscribers
- Transition to a subscription-only model frustrates users who previously purchased the app as a one-time payment
60 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Todo Math
How's the Education market?
Todo Math maintains a 3.98 rating on Android and 4.71 on iOS across 5,304 total ratings. The gap between platform ratings suggests technical performance issues on Android tablets are disproportionately impacting the user base.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Todo Math
Where is it heading?
The early-learning market is consolidating around apps that offer seamless, multi-year progression. Todo Math remains advantaged by its UDL-focused curriculum, but the current maintenance-level release cadence leaves it exposed to rivals that offer broader grade-level support.
- The latest release introduced Level H content, demonstrating active feature investment rather than maintenance-only updates.
- Technical glitches on specific tablet models erode the daily learning habit, which compounds the rating drag already visible on Android.
The SWOT
- UDL accessibility features (dyslexic font, left-handed mode) create a defensible barrier to entry.
- Eight-level adaptive curriculum (A-H) provides a clear progression path that sustains long-term retention.
- Common Core-aligned curriculum functions as a B2B distribution barrier into elementary classrooms.
- Expanding curriculum beyond 2nd grade would capture users currently outgrowing the app.
- Implementing a guest-mode preview would reduce registration friction and increase conversion.
- Increasing profile limits would improve retention for multi-child households.
Next best moves
Implement guest-mode preview because mandatory registration suppresses new-user conversion → increase top-of-funnel conversion
+ 1 more prioritized moveThe counter-intuitive read
The subscription-only model is not the primary churn driver…
Read the full takeSince the last report: Todo Math has pivoted its development roadmap to prioritize user-requested onboarding and profile management improvements over new content expansion. This shift addresses long-standing conversion and retention friction identified in recent user sentiment.
Bottom line
Todo Math maintains a strong educational foundation through its adaptive curriculum, but the current registration friction and profile caps limit its growth. Removing these barriers would unlock higher conversion and retention among the core family demographic.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
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Report last updated