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TOEFL Prep & Practice vs its rivals

Side-by-side comparison against TOEFL Prep & Practice's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

TOEFL Prep & Practice
This App
Speak: Language Learning
Nemesis
Praktika – AI Language Tutor
Contender
Brainly: Your Personal Tutor
Peer
Memrise Easy Language Learning
Peer
Babbel - Language Learning
Peer
Language Learning: Pingo AI
New Kid
Speak English with Loora AI
New Kid
Core Identity
DeveloperMagooshSpeakeasy LabsPraktika.ai CompanyBrainly sp. z o oMemrise LimitedBabbel GmbHPingo AI, Inc.Loora A.I LTD
CategoryEducationEducationEducationEducationEducationEducationEducationEducation
PlatformiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSiOSiOSAndroid, iOSiOS, Android
Store Metrics
Rating4.7 / 54.8 / 54.8 / 54.7 / 54.8 / 54.7 / 54.7 / 54.9 / 5
Ratings Count3,14543,770151,999283,514214,282734,5519,44332,920
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateMar 19, 2015Dec 22, 2017May 25, 2022Nov 28, 2013May 20, 2013Jun 11, 2014Dec 16, 2024Apr 2, 2021
Last UpdatedFeb 22, 2026May 7, 2026Apr 28, 2026Apr 13, 2026Apr 17, 2026Apr 24, 2026Apr 5, 2026Mar 31, 2026
Sentiment & Reviews
Sentimentmixed-negative-positivenegative--
Score65/100-35/100-62/10035/100--
Praises
  • Comprehensive TOEFL preparation materials provide significant confidence boosts for reading and listening sections
-
  • AI-driven conversation practice provides a comfortable environment for language learners to build speaking confidence
-
  • Effective Learning Method
  • Content Variety
  • Structured language learning content provides a clear path for beginners to build foundational vocabulary
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Complaints
  • Technical failures during account creation and login prevent new users from accessing study content
-
  • Aggressive subscription gating prevents users from evaluating the product before committing to high annual costs
  • Inaccurate AI pronunciation and robotic voice quality undermine the pedagogical value of the language lessons
-
  • AI Integration Issues
  • Technical Bugs and Stability
  • Aggressive subscription paywalls immediately following the first lesson frustrate users expecting a free trial
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Requests
  • Improved numeric data visualization on the main screen to match the web experience
-
  • Expansion of language library to include more diverse options like Hindi, Bengali, and Bosnian
--
  • Global audio speed controls are requested to assist learners with listening comprehension in difficult languages
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Strategic Intel
Strengths
  • Official ETS content licensing creates a high-barrier moat against non-official test-prep apps.
  • AI-driven feedback loops increase daily active usage by simulating test-day evaluation.
-
  • Multi-language catalog provides broader addressable market than English-only rivals
  • Ultra-realistic avatars create visual social experience differentiating from text-heavy incumbents
-
  • Massive library of 48,000+ authentic native speaker video clips
  • Strong brand authority with 75M+ users and major media features
  • Differentiated content for niche languages (e.g., Yoruba, Icelandic, European Portuguese)
  • Expert-built curriculum provides professional-grade fluency
  • B2B portal secures enterprise revenue
  • Smart Review system anchors long-term retention
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Weaknesses
  • Authentication failures during account creation block new-user onboarding.
  • Video playback errors result in blank screens for learners.
-
  • Premium tier at $8/month above category median
  • 0.1★ rating gap between iOS and Android suggests technical instability
-
  • Unpolished AI chatbot UX described by users as 'unhelpful' and 'broken'
  • Technical instability with lesson loading and sentence builder bots
  • Poor customer support responsiveness regarding billing loops
  • Subscription-only model triggers high churn
  • Missing global audio speed controls
  • Grammar explanations lack sufficient repetition
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Pricingfreemiumfreemiumfreemiumfreemiumsubscriptionsubscriptionfreesubscription
Momentum-IntenseIntenseIntenseMaintenanceActiveIntenseIntense
Update Cadence-5 versions5 versions, 5 majors/6mo, ~7d avg5 versions5 versions, ~13d avg5 versions, 3 majors/6mo, ~7d avg5 versions5 versions

Compare TOEFL Prep & Practice head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by TOEFL Prep & Practice, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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