はじめてのTOEIC®問題集 is a free TOEIC® test preparation app for Japanese students and professionals, featuring 2366 practice questions on iOS and Android.
The App DNA
What makes this app unique?
The app removes the financial barrier to test preparation by providing full content access for free, while leveraging GIGA School partnerships to reach students directly.
For Students and professionals in Japan preparing for the TOEIC test who require structured, mobile-first practice materials.
What does it look like?
Key features
2366 total questions covering listening, reading, grammar, and vocabulary.
English word problems categorized by specific TOEIC target score levels.
Free provision of educational apps to GIGA school iPad terminals.
How much does it cost?
Freemium model relies on ad-supported free access to drive volume, with a single paid gate for ad removal.
Velocity
Maintenance developmentnew contentmonetizationperformanceShow more...
The app has released 5 versions over the last 22 months, resulting in a cadence of approximately one release every 4.4 months, which classifies it as maintenance. Development is characterized by sporadic content corrections and occasional technical fixes rather than a consistent feature roadmap. The latest release specifically addressed an OS-level compatibility issue, confirming a reactive approach to maintenance. There is no evidence of live-ops activity or a high-frequency release cycle.
Who built it?
StudySwitch
13+ apps tracked · Education
User Sentiment
What do users think recently?
Recent user voice shows a thrilled sentiment. Users appreciate the educational content provides a helpful and effective resource for users preparing for the toeic exam.
How are ratings & reviews evolving?
What users say, by theme
- The educational content provides a helpful and effective resource for users preparing for the TOEIC exam
- The application failed to launch on newer tablet operating systems prior to the latest update
2 of 2 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for はじめてのTOEIC®問題集
How's the Education market?
はじめてのTOEIC®問題集 occupies a niche in the Japanese education market, leveraging GIGA School partnerships to bypass traditional acquisition costs. The 5.0-star rating across 4 reviews indicates high utility for its core student audience, though the low review volume suggests a reliance on institutional rather than viral growth.
Read the market outlookThe rivals identified
By Best Fun Games
Both apps serve as high-stakes, test-prep focused utilities that rely on massive question banks to build user confidence for standardized examinations.
- Offers a personalized study plan feature that adapts to individual user progress and knowledge gaps
- Provides a readiness score to quantify exam preparedness, which is currently missing from our app
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for はじめてのTOEIC®問題集
Where is it heading?
The test-prep market is consolidating around apps that offer personalized progress tracking and readiness metrics. はじめてのTOEIC®問題集 remains advantaged by its institutional GIGA School distribution, but it must evolve beyond a static question bank to maintain engagement against rivals that offer real-time exam simulation.
- The latest update resolved tablet startup failures, which removes the primary barrier to access and improves the user experience for students.
The SWOT
- GIGA School integration secures large-scale distribution within the Japanese public education sector
- Implementing granular progress visualization tools could increase session frequency and retention
Next best moves
Ship a 'readiness' metric because competitors use it to gamify study progress → increase daily session frequency
The counter-intuitive read
The app's reliance on GIGA School distribution is…
Read the full takeFeature gaps
Readiness score (available in US Citizenship Test 2025 Pass but missing here) +1
Since the last report: Institutional GIGA School integration is now the primary competitive anchor, while the product roadmap has pivoted to prioritize readiness metrics to close the feature gap with professional exam-prep rivals.
Bottom line
Implementing a readiness metric would address the primary feature gap against test-prep rivals and provide the quantitative feedback students need to track their progress. This move would unlock higher retention by gamifying the study experience.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is はじめてのTOEIC®問題集 completely free to use?
How does はじめてのTOEIC®問題集 compare to other TOEIC prep apps?
Is this app suitable for beginners?
What are some alternatives for TOEIC preparation?
Sources
- [1] App Store, source
Report last updated