Report updated May 24, 2026

はじめてのTOEIC®問題集 is a well-regarded education app that is free with in-app purchases. With a 5.0/5 rating from 4 reviews, it maintains solid user satisfaction. Users particularly value extensive free content.

What is はじめてのTOEIC®問題集?

はじめてのTOEIC®問題集 is a free test preparation app for TOEIC learners, providing 2366 practice questions across listening, reading, and vocabulary.

Users hire this app for cost-effective, high-volume exam practice, replacing expensive prep books with a portable, free-to-access digital library.

Current Momentum

v7.49 · 5mo ago

Maintenance
  • Maintains 5.0-star rating on iOS.
  • Ships infrequent updates for stability.

Active Nemesis

CDL Practice Test 2026 by ABC

CDL Practice Test 2026 by ABC

By Thanh Hung

Other Rivals

MFT Exam Lite
Secure Exam
Canadian Citizenship 2026
NCLEX PN & RN Medic Test 2026
Canadian Citizenship Exam Prep
US Citizenship 100 Questions
USCIS Citizenship Test 2026
Civics Flash

7-Day Rank Pulse 🇺🇸

Education

No ranking data

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Comprehensive Question BankStandard

2366 total questions covering listening, reading, grammar, and vocabulary

Target Score-Based VocabularyDifferentiator

English word problems categorized by specific TOEIC target scores

Ad-Free Learning PlanStandard

Paid subscription tier that removes in-app advertisements

How much does it cost?

Freemium
  • Free tier with full access to all 2366 questions
  • Premium 'Serious Study Plan' for ad removal

Freemium model provides full content access for free, monetizing via ad-inventory and an optional ad-removal subscription.

What do users think recently?

Medium confidence · 2 reviews analyzed

How did the latest release land?

Overall
5.0/ 5
(4)
Current version
5.0/ 5
0.0 vs overall
(4)
Main signal post-update: extensive free content.

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate extensive free content.

Limited review volume (2 reviews). Sentiment analysis will deepen as more data lands.

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for はじめてのTOEIC®問題集?

Where is it available?

Localized markets (1)

United States

How's The Education Market?

Market outlook for this category

Available very soon

The rivals identified

Nemeses(1)

Both apps serve as high-stakes, test-prep focused utilities that rely on massive question banks to build user confidence for standardized examinations.

Contenders(4)

This app is a direct competitor in the professional exam prep space, utilizing a similar question-bank-first methodology.

This app competes for the same test-prep market share by offering a comprehensive, curriculum-based approach to exam success.

Differentiators

  • Integrates audio lessons to support multi-modal learning, which is highly effective for language and citizenship preparation.
  • Uses a structured curriculum-based approach that guides users through content rather than just providing raw questions.

This app targets professional certification seekers with a similar mock-exam structure, competing for the same 'serious student' demographic.

This app competes by offering a high-security, proctored testing environment that challenges our app's role as a trusted exam preparation platform.

Differentiators

  • Implements strict anti-cheating mechanisms and OTP verification, positioning it as a professional-grade proctoring solution.
  • Focuses on controlled digital examination environments rather than the self-paced study prep model we utilize.

Same space(3)

This app provides a similar test-simulator experience, directly competing for users seeking realistic exam conditions.

Differentiators

  • Provides a dedicated error review feature that allows users to specifically target their weak knowledge areas.
  • Includes a real-time test simulator that mimics the pressure and timing of the actual exam environment.
iTOLC icon

Innostart

5.0(1)

This app competes in the professional testing space by emphasizing secure, cross-platform exam participation.

Golearn icon

Team Golearn.

3.3(14)

Golearn competes by offering a broader educational ecosystem that includes career matching alongside exam preparation.

Compare はじめてのTOEIC®問題集 against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for はじめてのTOEIC®問題集

Strengths to defend, gaps to attack

Core Strengths

  • 2366-question library provides high-volume utility
  • Freemium model removes entry barriers for price-sensitive students

Critical Frictions

  • No automated study notifications to drive daily usage
  • Static interface lacks interactive feedback loops

Growth Levers

  • Implement performance tracking to visualize progress
  • Add audio-based lessons to support multi-modal learning

Market Threats

  • AI-tutor integration in rival apps creates superior engagement
  • Automated study notifications in competitor apps siphon daily active users

What are the next best moves?

highInvest

Ship automated study notifications because competitors use them to drive daily active usage → increase retention

Competitors like NCLEX PN & RN Medic Test use notifications to drive daily active usage.

Trade-off: Pause the vocabulary-expansion sprint — retention mechanics have higher impact on daily active usage.

mediumPivot

Build progress visualization dashboard because users need to track performance → increase user investment

Competitors provide performance statistics to visualize progress across test models.

Trade-off: Deprioritize the UI refresh for the question bank — functionality gaps are more critical than aesthetic updates.

A counter-intuitive read

The app's reliance on a static, free question bank is a defensive moat against subscription-heavy rivals, as it captures the high-intent, price-sensitive segment that competitors ignore.

Feature Gaps vs Competitors

  • AI-driven personalized explanations (available in CDL Practice Test 2026)
  • Automated study notifications (available in NCLEX PN & RN Medic Test 2026)
  • Detailed performance statistics (available in NCLEX PN & RN Medic Test 2026)

Key Takeaways

The app holds its category lead through a massive, free question bank but bleeds engagement to AI-assisted rivals, so revenue growth hinges on adding interactive retention loops like progress tracking and study notifications.

Where Is It Heading?

Stable

The test-prep market is shifting toward AI-assisted, personalized learning paths that provide immediate feedback. The app's static model is currently stable due to its free content, but it will face pressure as rivals lower the barrier to interactive study.

Lack of interactive features compared to AI-assisted competitors creates a long-term churn risk for high-intent users.

High user satisfaction with the free content library provides a stable base for future monetization experiments.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by はじめてのTOEIC®問題集, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app shifted its strategic focus from content expansion to retention-focused features like notifications and progress tracking to address engagement gaps.

added

New Retention-Focused SWOT Items

shifted

PM Roadmap Prioritization

declined

Sentiment Score Adjustment

added

Expanded Feature Gaps

Cite this report

Marlvel.ai. “はじめてのTOEIC®問題集 Intelligence Report.” Updated May 24, 2026. https://marlvel.ai/apps/toeic

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