Total Identity Monitoring is a B2B identity theft protection service for US banking customers, delivered as a mobile application.
The App DNA
What makes this app unique?
Users report: Users hire the service to receive alerts on identity usage and remediation steps, effectively outsourcing the complexity of fraud resolution to their financial institution.
For Banking customers seeking identity protection services provided through their financial institution.
What does it look like?
Key features
Proactive alerts regarding identity usage, acting as a B2B retention tool for banks.
Step-by-step guidance for resolving identity theft, increasing the utility of the banking relationship.
How much does it cost?
The service is provided to customers of networked US Banks, suggesting the cost is bundled into existing banking products rather than sold as a standalone consumer subscription.
Velocity
Dormant developmentopaqueShow more...
Total Identity Monitoring has been inactive for 2,516 days, far exceeding the threshold for a zombie classification. The last recorded update consisted only of updated screenshots, indicating no functional development or maintenance for several years. There is no evidence of ongoing support or operational activity for this application.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Total Identity Monitoring
How's the Productivity market?
The app occupies a niche B2B segment within the Productivity category, relying on bank-provided distribution rather than consumer-facing chart performance. The lack of updates since 2019 prevents it from competing with modern, high-velocity identity protection apps.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Total Identity Monitoring
Where is it heading?
Users report: The identity protection market is shifting toward active, real-time remediation and mobile-first user experiences. Total Identity Monitoring's lack of development leaves it exposed to churn as banking customers seek more capable, modern alternatives.
- The six-year update gap indicates the product is in maintenance mode, which prevents it from adopting modern identity protection standards like real-time credit locking.
The SWOT
- B2B distribution model secures captive user base via banking partnerships
- Integration of real-time credit-lock features could increase utility for banking customers
Next best moves
Audit B2B contract value because the product is in maintenance mode → determine if the service still drives bank retention
+ 1 more prioritized moveThe counter-intuitive read
The app's six-year update silence is not a failure of maintenance…
Read the full takeSince the last report: The analysis shifted from a maintenance-focused outlook to an active recommendation to sunset the mobile application in favor of core banking portal integration.
Bottom line
Total Identity Monitoring provides basic oversight for bank customers, but its six-year update silence makes it a liability in a market demanding real-time protection, so the PM should either commit to a full feature refresh or sunset the mobile experience.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated