Trace - Microplastics
Trace is a health-tracking app for iOS that assesses personal microplastics exposure through lifestyle questionnaires and localized water quality data.
The App DNA
What makes this app unique?
It removes the cognitive friction of identifying hidden plastic sources by quantifying exposure into a personalized score, allowing users to track lifestyle changes over time.
For Health-conscious individuals looking to monitor and reduce their exposure to environmental microplastics.
What does it look like?
Key features
Calculates a microplastics exposure score based on user-provided diet, home habits, and lifestyle data.
Provides localized data on microplastics and chemicals in tap water based on zip code.
Provides facts and visuals regarding microplastic sources and health impacts.
How much does it cost?
Freemium model gates specialized environmental data and educational content behind a subscription to drive conversion.
Velocity
Dormant developmentopaqueShow more...
Trace has been inactive for 578 days, falling well outside the threshold for active development. The only recorded release in the analyzed window was a minor update focused on stability. There is no evidence of ongoing feature development or operational support. The app is currently in a zombie state due to the lack of updates for over 12 months.
Who built it?
Control. Alt. Delete
5 apps tracked · Health & Fitness
Relay - Get paid to post
PayMe - Claim Your Money
Nori - Scan your food
Prove It - Supplement ScannerUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate educational curriculum regarding microplastic exposure helps users identify and reduce hidden plastic consumption in daily life and onboarding quiz provides immediate value by quantifying personal plastic consumption across food and household items.
How are ratings & reviews evolving?
What users say, by theme
- Educational curriculum regarding microplastic exposure helps users identify and reduce hidden plastic consumption in daily life
- Onboarding quiz provides immediate value by quantifying personal plastic consumption across food and household items
- Questionnaire interface prevents users from scrolling to select specific options, blocking completion of the assessment
3 of 3 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Trace - Microplastics
How's the Health & Fitness market?
Trace occupies a niche segment within Health & Fitness, focusing on environmental health tracking. The lack of updates over the last 19 months limits its ability to scale against more active category peers.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Trace - Microplastics
Where is it heading?
The environmental health category is shifting toward real-time, data-integrated tracking, leaving Trace exposed due to its stagnant development cycle. Resolving the current UI regression is the only path to stabilizing the user base before the app loses its relevance in the health-tracking segment.
- The questionnaire scrolling bug prevents core assessment completion, which directly erodes new-user conversion and long-term retention.
- A 19-month development silence signals a maintenance-only posture, leaving Trace vulnerable to competitors with active feature-release cadences.
The SWOT
- Personalized assessment loop establishes immediate user baseline
- Localized water quality data provides a defensible differentiator
- Expand water quality reporting to broader international markets
- Integrate wearable health data to correlate exposure scores with biometrics
Next best moves
Fix questionnaire scrolling bug because it blocks core assessment completion → restore new-user conversion
The counter-intuitive read
The lack of updates is the primary risk…
Read the full takeBottom line
Trace must resolve the questionnaire scrolling bug to prevent immediate churn, as the current assessment block invalidates the value proposition for new users.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store
Report last updated