Report updated May 19, 2026
Translate
For international travelers, language learners, and users requiring real-time communication support in multilingual environments.
Translate is a well-regarded utilities app that is completely free. With a 4.3/5 rating from 9.1M reviews, it maintains solid user satisfaction. Users particularly appreciate core translation functionality provides reliable and helpful assistance during international travel and daily communication, though live translation features trigger frequent application crashes and error messages following the latest update remains a common concern.
What is Translate?
Translate is a voice and text translation utility for mobile users, providing real-time language support across iOS and Android.
Users hire the app for immediate, low-friction communication in foreign environments, where reliability and speed are the primary drivers of retention.
Current Momentum
v1.6 · 1mo ago
Maintenance- Added 24 new languages.
- Implemented gender-specific translation support.
- Introduced personalized conversation practice.
What makes this app unique?
What Does It Look Like?
Loading...
What Are The Key Features?
Hands-free, real-time audio translation using AirPods 4 or Pro 2 on iOS 26
Fully offline translation for downloaded language packs
Automatic speech detection and translation in conversation mode
How much does it cost?
- Free access to all features and languages
The app operates as a free utility to drive user acquisition and data collection across the Google ecosystem.
Who Built It?
Jatisari Inovasi Studio
Providing essential system utilities and productivity tools for the Apple ecosystem. Streamlining daily workflows through deep OS-level integration.
Portfolio
13
Apps
What other apps does Jatisari Inovasi Studio make?
Apple Sports
Apple Invites
Apple Music Classical
Pixelmator Classic iOS
Final Cut Camera
Bahrain Calendar 2026
Explore the full Jatisari Inovasi Studio report
Portfolio breakdown, audience, momentum, and every app published by Jatisari Inovasi Studio.
What do users think recently?
High confidence · Latest 60 of 212 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate core translation functionality provides reliable and helpful assistance during international travel and daily communication, but report live translation features trigger frequent application crashes and error messages following the latest update.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Translate?
How's The Utilities Market?
How does it evolve in the Utilities market?
Translate maintains a massive footprint with over 9 million ratings on Android, though the 2.33 rating on iOS trails the Android performance significantly. The discrepancy in platform sentiment signals that the latest update's stability regressions are disproportionately impacting the iOS user experience.
Rank progression
161 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
iTranslate directly challenges Apple's native offering by providing a more feature-rich, cross-platform experience that appeals to power users who find the native app too simplistic.
Contenders(4)
Talk AI focuses exclusively on the voice-first translation market, competing directly with Apple's voice conversation features.
This app targets the casual user segment by bundling multi-modal translation tools into a single, accessible interface.
Papago is a strong contender in the Asian market, offering specialized AI-driven tools that cater to specific linguistic nuances.
Differentiators
- Optimized AI models provide significantly higher accuracy for Korean, Japanese, and Chinese language pairs.
- Includes specialized image translation features that handle vertical text layouts common in Asian media.
DeepL competes by positioning itself as the premium, high-accuracy alternative for professional and document-based translation needs.
Differentiators
- Utilizes proprietary neural network architecture that consistently produces more natural, context-aware translations than competitors.
- High release frequency allows for rapid deployment of new language pairs and linguistic refinements.
Same space(3)
Blabby focuses on accessibility and large-format text display for users with visual or communication impairments.
This app targets a specific linguistic demographic that requires specialized script support not prioritized by Apple.
This app integrates translation directly into the system keyboard, changing the delivery method of the service.
Compare Translate against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Translate
Strengths to defend, gaps to attack
Core Strengths
- System-level integration replaces default assistant on hardware-mapped triggers
- On-device processing maintains utility in low-connectivity environments
Critical Frictions
- 1.9★ Android-iOS rating gap
- Live translation crashes post-update
- Aggressive widget promotion prompts
Growth Levers
- Education partnerships as B2B distribution
- Wearable-first translation expansion
Market Threats
- Microsoft Translator multi-device collaboration features
- DeepL neural network translation accuracy
- EU DSA data-minimisation tightening
What are the next best moves?
Ship stability patch for live translation because crashes are the top complaint → restore rating baseline
Sentiment analysis identifies live translation crashes as the primary driver of recent negative reviews.
Trade-off: Pause the personalized conversation practice rollout — stability has 3x the impact on daily active usage.
Audit widget promotion frequency because user feedback flags it as a primary workflow annoyance → reduce churn
Review themes consistently cite persistent widget prompts as a friction point in the primary user experience.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's massive Android install base is its greatest vulnerability, as the lack of parity with iOS-exclusive features like AirPods translation creates a permanent ceiling on cross-platform user loyalty.
Feature Gaps vs Competitors
- Multi-device conversation features (available in Microsoft Translator but absent here)
- Context-based usage examples (available in Reverso but absent here)
Key Takeaways
Translate maintains a strong utility moat through OS-level integration, but the latest stability regressions threaten its retention anchor, so the PM must prioritize a stability patch to prevent long-term sentiment erosion.
Where Is It Heading?
Declining
The translation market is consolidating around high-accuracy neural models and multi-device collaboration, leaving generalist utilities exposed. Translate's reliance on OS-level integration is a strong defensive mechanism, but the current stability issues in the latest release will accelerate churn to specialized rivals like DeepL if not addressed by Q3.
Live translation crashes in the latest update erode the daily active habit, which compounds the rating drag already visible on iOS.
Aggressive widget promotion prompts frustrate long-term users, leading to a decline in overall app sentiment compared to previous quarters.