| Core Identity |
| Developer | Tasty Rook | InnerSloth LLC | TEAM42 CO., LTD. | Wildlife Studios | Warner Bros. | Mikhail Savenkov | Digital Bandidos |
| Category | Games | Games | Games | Games | Games | Games | Games |
| Platform | Android, iOS | Android, iOS | iOS, Android | iOS, Android | Android, iOS | iOS, Android | iOS |
| Store Metrics |
| Rating | 4.8 / 5 | 4.1 / 5 | 4.0 / 5 | 4.7 / 5 | 4.8 / 5 | 4.5 / 5 | 4.2 / 5 |
| Ratings Count | 136 | 830,383 | 717 | 55,689 | 287,645 | 230 | 182 |
| Price | Free | Free | Free | Free | $1.99 | Free | Free |
| Release Date | Jul 19, 2017 | Jul 25, 2018 | Jan 7, 2015 | Apr 19, 2021 | May 2, 2013 | Nov 21, 2024 | Apr 2, 2024 |
| Last Updated | Jul 3, 2019 | Apr 8, 2026 | Apr 21, 2026 | Apr 17, 2026 | Jul 1, 2026 | Nov 24, 2025 | Apr 15, 2026 |
| Sentiment & Reviews |
| Sentiment | positive | mixed | - | mixed | - | - | mixed |
| Score | 85/100 | 45/100 | - | 45/100 | - | - | 45/100 |
| Praises | - Social deduction gameplay provides high replayability and intense interaction for groups of five or more players
| - Social deduction gameplay loop provides high replayability for friends and family groups
| - | - Social interaction via integrated voice chat keeps the core mystery gameplay engaging for friends
| - | - | |
| Complaints | - Inability to restore previous premium purchases across new devices creates significant friction for long-term players
| - Network instability and false disconnection penalties disrupt the flow of competitive matches
| - | - Declining player counts prevent match starts and leave beginners stranded in empty lobbies
| - | - | - Mobile UI/UX Issues
- App Stability and Crashes
|
| Requests | - Online multiplayer functionality would allow groups to play without needing to be in the same room
| - Ranked matchmaking system to separate experienced players from casual or low-skill participants
| - | - Implementation of a server list to help players find active matches more efficiently
| - | - | - |
| Strategic Intel |
| Strengths | - Single-device interaction model removes setup friction for social gatherings
- 15-language localization functions as a B2B distribution moat into international markets
- Automated rule-enforcement lowers onboarding barrier for non-gamer participants
| - Cross-platform play sustains consistent lobby availability
- Iconic art style lowers barrier to entry
| - | - Integrated voice chat drives social retention
- Mansion-themed aesthetic provides a grounded alternative
| - Celebrity-backed brand identity drives organic viral adoption
- Motion-sensing mechanic creates a distinct, high-energy physical interaction
- Video-sharing loop turns gameplay into social content
| - | - 50+ unique roles (highest in category)
- Unique role-influence mechanics (Scrolls)
- Strong IP loyalty from original Town of Salem fans
|
| Weaknesses | - Inability to restore premium purchases across new devices triggers long-term churn
- Physical device-passing requirement limits play to in-person settings
- Lack of native Arabic language support restricts addressable market in high-growth regions
| - 3.9★ Android rating lags iOS performance
- Aggressive disconnection penalties trigger churn
- Lack of native voice chat
| - | - 15-minute matchmaking wait times
- Visual rendering bugs in active sessions
- Lack of content updates for years
| - $1.99 iOS entry price limits casual acquisition
- Lack of native team-based competitive modes
- No integrated video chat for remote play
| - | - Desktop-centric UI with 'microscopic' buttons on mobile
- High crash frequency reported across devices
- Restrictive 'Key' system gating gameplay access
|
| Pricing | freemium | freemium | freemium | freemium | freemium | freemium | freemium |
| Momentum | Zombie | Active | Intense | Maintenance | Active | Steady | Maintenance |
| Update Cadence | 2 versions, ~1240d avg | 5 versions, 1 majors/6mo, ~7d avg | 5 versions | 5 versions, ~54d avg | 5 versions, 2 majors/6mo, ~11d avg | 5 versions | 5 versions, ~50d avg |
