Trove is free.

Everything that used to sit behind Premium is now included for every family, forever — send a letter whenever you like, choose your cover photo and colours, add as many children and relatives as you want, and see "this time last year" in the app as well as the letter. There is no plan to upgrade to.

Setting up your family is warmer and shorter, too, and the invite step now makes sure your very first letter has someone to reach.

Photo books are still there when you want something you can hold — bought one at a time, never a subscription.