U-M Public Safety is the official campus security app for University of Michigan students and staff, providing emergency alerts and safety tools on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
—
Education
Sentiment
4.0
12 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire this app to access verified, institution-specific security resources and emergency communication channels that generic safety tools cannot replicate.
For University of Michigan students, faculty, and staff requiring campus-specific safety resources.
What does it look like?
Key features
Transmits user location to campus security in real-time during a crisis. Revenue link: reinforces institutional adoption.
Shares real-time location with a selected contact via SMS or email. Revenue link: increases session frequency.
How much does it cost?
The app is a free institutional utility provided by the University of Michigan with no monetization.
Velocity
Dormant developmentnew contentsocial featuresperformanceShow more...
The app has been inactive for approximately 605 days, falling well outside the threshold for active development. The last recorded releases on both iOS and Android occurred in mid-December 2024 and contained identical, broad descriptions of performance and feature additions. There is no evidence of ongoing maintenance or operational updates since that time, characterizing the app as a zombie project.
Who built it?
The University of Michigan
13+ apps tracked · Education
U-M Magic Bus
Go Blue Guides
NeuroDetect
Michigan Flora
EKG - SecondLook
AuroraTonight
Nerve Whiz
AuroraTonight!
MyUofMHealth
Oral Radiology - SecondLook
Fetal Heart Rate - SecondLook
Neuroanatomy - SecondLookUser Sentiment
What do users think recently?
Review voice lately leans mixed.
How are ratings & reviews evolving?
What users say, by theme
- Ambiguous toggle labels for push alerts make it impossible to confirm current notification settings
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for U-M Public Safety
How's the Education market?
The app maintains a 4.0-star rating across 12 total ratings, serving as the exclusive safety utility for the University of Michigan. The lack of updates for over 600 days suggests a maintenance-only posture that limits its competitive evolution.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for U-M Public Safety
Where is it heading?
The institutional safety app market is shifting toward high-frequency, feature-rich engagement, leaving static utilities exposed to churn. The current maintenance-only posture risks user abandonment if the app fails to adapt to modern mobile notification standards.
- The 603-day update gap suggests the app is in maintenance mode, which risks failure during future OS-level security permission changes.
The SWOT
- Official integration with university security systems provides a defensible barrier against third-party safety apps
- Integrating wearable triggers could expand safety utility for students in transit
Next best moves
Audit notification toggle labels because users report inability to confirm alert states → improve trust
The counter-intuitive read
The app's lack of updates is not just…
Read the full takeSince the last report: The app remains in a zombie state with no functional updates, but the analytical perspective has shifted to highlight the specific risk of critical alert failure due to OS-level permission changes.
Bottom line
U-M Public Safety provides essential institutional security access, but the lack of updates since late 2024 creates a reliability risk, so the team should prioritize a UI audit of notification settings to restore user trust.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
Report last updated