Ubidots is a low-code IoT development platform for engineers and system integrators to build and monitor device dashboards on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Developer Tools
Sentiment
5.0
1 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire Ubidots to bypass custom engineering costs for industrial IoT applications, using white-label tools to deliver branded solutions to their own clients.
For Engineers, system integrators, and industrial firms requiring scalable, white-labeled IoT monitoring and automation.
What does it look like?
Key features
Customizes app layout, navigation, and branding with custom domains, logos, and color schemes
Allows developers to code or embed custom widgets and platform pages using HTML/JS
Provides over 10 years of data preservation for industrial historical analysis
How much does it cost?
Tiered subscription model based on device count, data volume, and retention duration, with a free trial for professional users.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app currently ships at a cadence of approximately 0.2 releases per week, placing it in the maintenance tier. Development activity is limited to minor stability and performance improvements, with no evidence of new features or live-ops content in the observed data. The publisher utilizes opaque release notes, providing no insight into specific technical changes or roadmap direction. The current trend is stable at a low-frequency maintenance level.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate the user interface design provides a pleasant and engaging experience for daily navigation tasks.
How are ratings & reviews evolving?
What users say, by theme
- The user interface design provides a pleasant and engaging experience for daily navigation tasks
- Authentication failures during the login process prevent users from accessing their stored project data
3 of 3 recent reviews analyzed · limited sample
Read the full review analysisUnlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Ubidots IoT
How's the Developer Tools market?
Ubidots operates in the Developer Tools category, maintaining a 5-star rating on iOS despite a low review volume. The lack of Android user feedback compared to the iOS presence suggests a significant discovery gap in the broader IoT market.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Ubidots IoT
Where is it heading?
The low-code IoT market is consolidating around platforms that offer both ease-of-use and deep hardware integration, leaving Ubidots exposed due to its current technical instability. Unless the login handshake is resolved, the platform will continue to lose ground to competitors that offer more reliable mobile-first management.
- Authentication failures in the latest release block core project access, which directly accelerates churn intent among professional users.
- The lack of Android user engagement compared to the iOS presence suggests a failure to capture the broader developer market.
The SWOT
- White-label builder enables system integrators to resell the platform as a proprietary solution
- 10-year data retention creates high switching costs for industrial clients
- Expand B2B partnerships with hardware manufacturers for default telemetry integration
Next best moves
Rebuild authentication handshake because login failures are the #1 churn driver → restore active user access
+ 1 more prioritized moveThe counter-intuitive read
The platform's white-label capability is a stronger retention…
Read the full takeFeature gaps
Drag-and-drop mobile app builder (available in Blynk IoT but absent here) +1
Since the last report: The platform's competitive position declined due to critical authentication failures and application instability, shifting the focus from growth to retention and technical recovery.
Bottom line
Ubidots holds a strong B2B value proposition through its white-labeling tools, but the current authentication failures render the platform unusable, so the PM must prioritize stability over new feature development to prevent mass migration to competitors like Blynk.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated