Report updated Apr 16, 2026

Overview · Full Intel report in progress

UK ETA is an established utilities app that is completely free. With a 3.2/5 rating from 8.8K reviews, it shows polarized user reception.

What is UK ETA?

The UK ETA app is a government-issued tool designed to streamline the electronic travel authorisation application process for visitors to the UK. It utilizes biometric scanning and digital document verification to enable users to complete their applications in approximately 10 minutes without requiring travel details. The app is notable for its integration of NFC passport scanning and mobile payment options.

Current Momentum

v2.32 · 4w ago

Intense

Last updated 29d ago. 5 versions tracked.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Utilities
#16
3

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

Biometric VerificationStandard

Users can scan their passport chips and capture facial images to verify their identity directly within the app.

Digital Application FlowStandard

The app guides users through a structured process including document scanning, personal questionnaires, and payment submission.

NFC Passport ScanningStandard

Leverages Near-Field Communication technology to securely read data from the user's passport.

Integrated PaymentStandard

Supports multiple payment methods, including credit cards, debit cards, and Apple Pay, to finalize the application.

How much does it cost?

Free

Who Built It?

Home Office app icon

Providing official digital gateways for international travelers to fulfill United Kingdom border and immigration requirements.

Portfolio

2

Apps

Free 1
Utilities100%

What other apps does Home Office make?

UK Immigration: ID Check

UK Immigration: ID Check

Utilities

Explore the full Home Office report

Portfolio breakdown, audience, momentum, and every app published by Home Office.

Go deeper

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

Analysis in progress, available soon

What is the competitive landscape for UK ETA?

Where is it available?

Localized markets (1)

United States

How's The Utilities Market?

How does it evolve in the Utilities market?

Rank progression

82 active rankings tracked — 30-day window

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for UK ETA

Key Takeaways

While the app offers a fast, digital-first application experience, users report occasional friction with biometric photo capture and specific payment method compatibility.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by UK ETA, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “UK ETA Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/apps/uk-gov-homeoffice-ho3

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