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UnionBank Online vs its rivals

Side-by-side comparison against UnionBank Online's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

UnionBank Online
This App
East West Bank Mobile
Nemesis
CIMB Bank Philippines
Contender
LANDBANK Mobile Banking
Peer
Core Identity
DeveloperUnionBank of the PhilippinesEast West BankCIMB Bank Philippines, Inc.Land Bank of the Philippines
CategoryFinanceFinanceFinanceFinance
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating4.8 / 54.8 / 54.4 / 53.3 / 5
Ratings Count3,40235,62917178
PriceFreeFreeFreeFree
Release DateAug 15, 2017Jul 13, 2020May 21, 2022Jan 29, 2015
Last UpdatedMay 9, 2026Apr 9, 2026Apr 1, 2026May 13, 2026
Sentiment & Reviews
Sentimentmixedpositive--
Score45/10075/100--
Praises
  • User-friendly interface design allows for efficient and fast daily banking transactions
  • Reliable and secure platform for managing funds while traveling or living abroad
  • Personalized customer service interactions build strong trust with long-term banking clients
--
Complaints
  • Inconsistent OTP delivery prevents users from accessing accounts or completing urgent transfers
  • Unresponsive customer support agents provide generic and unhelpful scripted responses to issues
  • High minimum deposit requirements and locked funds create significant barriers for new account holders
--
Requests
  • Implementation of a temporary card lock feature for enhanced security during theft
  • Expanded online banking functionality is needed to match the capabilities of larger financial institutions
--
Strategic Intel
Strengths
  • Gamified loyalty program (PlayEveryday) increases session frequency
  • Digital-first account opening lowers acquisition costs
  • Broad ecosystem integration across savings and credit
  • Multi-lingual chat support reduces churn for international demographics
  • Global news feed sustains daily active usage via non-transactional engagement
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  • High-trust status as a primary government-owned financial institution for public sector payroll
  • Deep integration with local government-specific payment ecosystems
Weaknesses
  • Inconsistent OTP delivery blocks urgent transfers
  • 0.7★ rating gap on Android vs iOS
  • Scripted support agents fail to resolve technical issues
  • Biometric login failure rate erodes daily habit
  • High minimum deposit requirements throttle new-user acquisition funnel
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  • 3.26-star iOS rating indicates significant UI/UX instability
  • Lack of recurring transaction scheduling and proactive financial planning tools
Pricingfreemiumfreefreefree
MomentumMaintenanceMaintenanceActiveMaintenance
Update Cadence5 versions, 5 majors/6mo, ~27d avg2 versions, ~17d avg5 versions2 versions, ~4d avg

Compare UnionBank Online head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by UnionBank Online, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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