Upward Dating: Meet Singlesv12.10.0

Released July 22, 2026Major

Android

The major update introduced a negative overall impact, driven by severe backlash against new subscription tiers despite a nominal Android rating increase of +0.52 stars. While the average post-update rating rose to 1.52 stars, this shift is highly volatile due to a minimal pre-update baseline of two reviews. High-frequency complaints highlight that gating basic matching features behind expensive paywalls has severely damaged user sentiment.

What changed

MonetizationIntroduced Premium Subscription tier with boosts, rewinds, and unlimited likes
MonetizationAdded ad-free experience for Premium subscribers
MonetizationIntroduced Elite Subscription tier including the ability to see who liked you
UXUpdated navigation for viewing users who liked the profile

Reception

44/ 100 impact scoreNegative

What worked

New feature
A small segment of users reacted positively to the newly introduced capabilities in the latest update.

What didn't

Monetization
backfired
Users report the update gates basic matching features behind expensive paywalls, driving widespread dissatisfaction.
UX
no evidence
There is no positive user feedback regarding the updated navigation for viewing profile likes.

How it played out

Retrospective analysisAugust 5, 2026

The average Android rating increased by +0.52 stars since release, though the overall score remains low at 1.52 stars. This movement is driven by mixed reactions to the newly introduced Premium and Elite subscription tiers, where some users appreciate the new features while others criticize the high cost of viewing profile likes. Momentum is stabilizing as post-release reviews accumulate, though sentiment remains heavily weighted toward dissatisfaction with monetization changes.

+0.52 ★

Sentiment shift

New praises (1)

Some users appreciate the new features introduced in the latest update.lowversion-tied

New complaints (3)

Users report the update gates basic matching features behind expensive paywalls.highversion-tied

Reviewers experience repeating profile suggestions and matching system failures.medium

Some users allege the app attempts to charge cards without consent.low

Marlvel takeaways

Re-evaluate the paywall structure for profile likes to prevent alienating the core user base.
Address the repeating profile suggestions and matching system failures to stabilize core app functionality.
Investigate reports where users allege the app attempts to charge cards without consent to protect payment integrity.

Original release notes

• Premium Subscription: Includes 1 free boost/month, Unlimited Rewinds ( for accidental passes), 5 free Super Likes/week, Unlimited "Likes" (no limit/day), and an ad-free experience!
• Elite Subscription: Includes all Premium features, plus the ability to see who's liked you for an instant match!
• Updated Navigation: New way to view who's liked you!