| Core Identity |
| Developer | Urban Outfitters | American Eagle Outfitters | Free People | Industria de Diseno Textil, S.A. | ASOS | Anthropologie | Etsy, Inc. | Nordstrom, Inc. | Princess Polly Online Pty Ltd |
| Category | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping |
| Platform | iOS, Android | iOS, Android | iOS | iOS, Android | iOS, Android | Android, iOS | iOS, Android | iOS, Android | Android, iOS |
| Store Metrics |
| Rating | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.8 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 |
| Ratings Count | 534,557 | 1,182,311 | 285,503 | 406,679 | 514,582 | 392,977 | 7,073,837 | 1,416,991 | 9,918 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Mar 6, 2010 | Oct 6, 2011 | Jun 18, 2013 | Aug 1, 2012 | Feb 24, 2014 | Oct 14, 2014 | Nov 16, 2011 | Nov 15, 2011 | Feb 19, 2018 |
| Last Updated | May 6, 2026 | Apr 23, 2026 | May 6, 2026 | Apr 28, 2026 | May 5, 2026 | May 12, 2026 | May 11, 2026 | Apr 20, 2026 | Apr 14, 2026 |
| Sentiment & Reviews |
| Sentiment | terrible | positive | - | terrible | mixed | negative | mixed | positive | - |
| Score | 25/100 | 78/100 | - | 25/100 | 45/100 | 25/100 | 65/100 | 82/100 | - |
| Praises | - Curated lifestyle and home decor selection provides a unique shopping experience for fashion-conscious users
| - Extensive product selection and sizing options drive high satisfaction for diverse body types
| - | - Fashion forward styling and quality apparel keep long-term shoppers engaged with the brand
| - Extensive product variety and inclusive sizing options keep fashion-conscious users engaged for years
| - High quality of clothing and home decor items keeps long-term customers returning for years
| - Access to unique handmade products from small businesses drives high user satisfaction
| - Exceptional customer service interactions build long-term trust and brand loyalty for shoppers
| - |
| Complaints | - Persistent login and authentication failures prevent users from accessing accounts or completing purchase transactions
| - Post-update login and authentication loops prevent users from accessing their accounts
| - | - Persistent login failures and circular authentication loops prevent users from accessing accounts post-update
| - Inaccessible customer support channels prevent resolution of missing packages and refund disputes
| - Frequent app crashes and failure to load content prevent basic shopping and checkout tasks
| - Persistent UI scrolling regressions force the page to jump to the top unexpectedly
| - Technical regressions post-update prevent product selection and cart functionality for mobile users
| - |
| Requests | - Granular notification settings are needed to allow users to manage promotional alerts without disabling everything
| - Advanced review filtering by height and weight to improve sizing accuracy
| - | - Detailed model size references including height are requested to improve garment fit expectations
| - Transparent currency conversion and local payment support for international markets like Singapore
| - Standardized size charts and user-submitted body measurements are needed to reduce return friction
| - Improved search filtering to group matching jewelry sets and accessories together
| - Expanded inventory of trendier and edgier fashion styles to supplement classic offerings
| - |
| Strategic Intel |
| Strengths | - Curated lifestyle-brand aesthetic drives high organic discovery
- OS-level visual search reduces discovery-to-purchase friction
| - Real Rewards program creates high-switching-cost retention loop
- Omnichannel inventory visibility drives physical store foot traffic
| - | - Editorial-style campaign imagery sustains brand-led aspirational engagement
- Store Mode bridges physical-digital inventory to reduce cart abandonment
- Zara QR unifies transaction data for efficient returns
| - Editorial catwalk video integration reduces return rates
- 850+ brand catalog creates a high-variety discovery moat
| - AnthroPerks loyalty program drives repeat purchase frequency
- Unique brand-led curation creates a distinct bohemian-chic demographic moat
| - Brand identity focused on human-made goods creates a premium feel
- Direct seller-buyer communication builds high-trust retention loops
- Editorial-led curation drives deeper browse sessions
| - High-touch service model builds long-term customer trust
- O2O integration via curbside pickup bridges physical retail
- Loyalty program gamification drives repeat purchase frequency
| - |
| Weaknesses | - 3.56 rating on Android reflects critical authentication failures
- High-frequency notification fatigue drives uninstall rates
- Bot-verification loops block checkout
| - Recurring authentication loops post-update
- Inconsistent reward application at checkout
- Lack of granular review filtering by body type
| - | - Persistent login loops post-update drive high churn
- 0.7★ Android-iOS rating gap indicates platform-specific stability issues
- Rigid return policies frustrate users
| - Inaccessible human support channels
- Restrictive return fees
- Unreliable delivery performance
| - 2.6-star rating gap between Android and iOS indicates severe cross-platform feature parity issues
- Persistent app crashes force users to web
| - Persistent UI scrolling regressions force page jumps
- Notification spam creates cluttered user experience
- Rising AI-generated content dilutes marketplace value
| - Technical regressions in the latest update break cart functionality
- Removal of product composition data increases return risk
- Inconsistent in-store service quality across regions
| - |
| Pricing | free | free | free | free | free | free | free | free | free |
| Momentum | Active | Active | - | Intense | Active | Active | Active | Active | Intense |
| Update Cadence | 5 versions, 1 majors/6mo, ~9d avg | 5 versions, ~5d avg | - | 5 versions, 2 majors/6mo, ~5d avg | 5 versions, ~8d avg | 5 versions, 5 majors/6mo, ~18d avg | 5 versions, ~9d avg | 5 versions, ~4d avg | 5 versions |
