Report updated Apr 28, 2026

Overview · Full Intel report in progress

Values Discovery is an established education app that is completely free. With a 3.0/5 rating from 3 reviews, it shows polarized user reception.

What is Values Discovery?

Values Discovery is a tool developed by Morningstar, Inc. designed to help users identify their core personal values through a card-sorting exercise. The app aims to provide clarity for financial planning and improve communication between clients and their financial advisors.

Current Momentum

v2.3

Backend integration and bug fixes.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Education

No ranking data

EducationGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

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What Are The Key Features?

Core Values IdentificationStandard

A guided exercise that helps users define the requirements and needs that drive their personal success.

Financial AlignmentStandard

A framework intended to ensure a user's financial plan is consistent with their identified core values.

Advisor CollaborationStandard

A tool designed to facilitate a more efficient and transparent relationship between users and their financial advisors.

How much does it cost?

Free

Who Built It?

Morningstar, Inc. app icon 1
Morningstar, Inc. app icon 2
Morningstar, Inc. app icon 3
Morningstar, Inc. app icon 4

Morningstar

(15.9K)

Providing individual investors and financial professionals with independent research and portfolio tools to support informed decision-making.

Portfolio

5

Apps

Free 4
Finance75%
Business25%

Explore the full Morningstar report

Portfolio breakdown, audience, momentum, and every app published by Morningstar.

Go deeper

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

Analysis in progress, available soon

What is the competitive landscape for Values Discovery?

How's The Education Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Values Discovery

Key Takeaways

While the app aims to bridge the gap between personal values and financial planning, user feedback indicates frustration with the restrictive nature of the card-sorting selection process.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Values Discovery, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Values Discovery Intelligence Report.” Updated Apr 28, 2026. https://marlvel.ai/apps/values-discovery

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