Video Color Editor
Video Color Editor is a manual color-splash utility for iOS that allows users to selectively colorize specific areas of black-and-white video.
The App DNA
What makes this app unique?
The app removes the technical friction of complex masking by providing a simple, touch-based interface for selective color adjustment.
For Casual video editors looking for quick, touch-based color splash effects for social media content.
What does it look like?
Key features
Converts video to black and white while allowing users to paint specific areas back into color using touch input.
Allows users to revert or re-apply edits without limit during the editing session, reducing frustration during manual tasks.
Manual sliders for brightness, saturation, hue, contrast, white balance, temperature, and RGB channels.
How much does it cost?
The app is distributed as a free utility with no explicit subscription or IAP tiers, limiting its ability to fund ongoing development.
Velocity
Dormant developmentShow more...
Development has ceased, with no updates or feature releases recorded in over five years. The app remains in a zombie state, as the last version was published 2,139 days ago. There is no evidence of ongoing maintenance or operational support for the platform.
Who built it?
80 Degree Photo Studio
5 apps tracked · Photo & Video
Tiny Paint: Draw Doodle Art
Square Video Editor 2
FaceGo: Face Changer & Morpher
AI Subtitle - Video subtitlesUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Video Color Editor
How's the Photo & Video market?
Video Color Editor maintains a static presence in the Photo & Video category with no updates since November 2020. The lack of monetization or feature growth signals a product that is no longer actively competing for market share.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Video Color Editor
Where is it heading?
The market for casual video editing is consolidating around apps with rapid, feature-rich release cadences. Video Color Editor's failure to ship updates since 2020 leaves it exposed to obsolescence as newer iOS versions render its legacy code unstable.
- The 71-month update gap indicates a total lack of maintenance, which will eventually lead to OS incompatibility and total user loss.
The SWOT
- Infinite undo/redo reduces user frustration during manual editing
- Casual color-splash segment remains open for modern, subscription-based alternatives
Next best moves
Sunset the product because the development lifecycle has been dormant for 71 months → eliminate support overhead
The counter-intuitive read
The app's lack of monetization is not a…
Read the full takeBottom line
Video Color Editor serves as a legacy utility that lacks the development velocity required to maintain relevance in the current mobile video market.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Video Color Editor still being updated?
Does Video Color Editor offer a premium version?
What are the main features of Video Color Editor?
Sources
- [1] App Store
Report last updated