Vivid: Mediterranean Diet is a health and fitness tracking app for iOS and Android that provides meal plans and weight management tools.
The App DNA
What makes this app unique?
Users want a structured, simple way to follow a Mediterranean diet, but the app's current billing friction prevents them from maintaining a long-term health habit.
For Individuals seeking structured weight loss and diet management tools with automated tracking capabilities.
What does it look like?
Key features
Logs daily food intake and weight metrics to visualize progress curves.
Syncs body mass index, exercise minutes, steps, and water intake from the system Health app.
Provides access to personalized recommendations, recipes, and direct chat support.
How much does it cost?
Freemium model gates personalized coaching and community features behind a subscription to drive recurring revenue.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
Vivid: Mediterranean Diet currently operates on a maintenance cadence, with only two releases identified in the last six months. The latest version was released today, following a four-month period of inactivity since the previous update in May. Development is focused exclusively on minor UX refinements and bug fixes, with no evidence of new feature development or live operations. The Android platform has not received an update in 129 days, indicating a primary focus on iOS.
Who built it?
Healthium
4 apps tracked · Health & Fitness
Vivid: IBS Low Fodmap Diet
Vivid: Carnivore Diet App
PCOS Tracker AppUser Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate mediterranean diet meal plans provide delicious and easy to follow options for health-conscious users and customer support provides thorough and helpful explanations regarding specific nutritional questions like carbohydrate intake.
How are ratings & reviews evolving?
What users say, by theme
- Mediterranean diet meal plans provide delicious and easy to follow options for health-conscious users
- Customer support provides thorough and helpful explanations regarding specific nutritional questions like carbohydrate intake
- Users report deceptive billing practices including unauthorized charges and difficulty canceling subscriptions after the trial period
21 of 21 recent reviews analyzed · moderate confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Vivid: Mediterranean Diet
How's the Health & Fitness market?
Vivid: Mediterranean Diet maintains a 4.52 rating on iOS across 267 reviews, but the lack of major feature updates in the last four months signals a maintenance-mode posture that fails to address core user complaints.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Vivid: Mediterranean Diet
Where is it heading?
The Health & Fitness category is consolidating around apps that offer transparent, user-friendly tracking experiences. Vivid: Mediterranean Diet's failure to address billing friction and basic utility gaps leaves it exposed to more reliable, feature-rich competitors.
- Users report: Recurring reports of deceptive billing practices erode user trust, which compounds the churn pressure already visible in the review data.
- Maintenance-mode release cadence (no major updates in four months) prevents the app from addressing basic tracking limitations.
The SWOT
- Seven-day meal structure provides immediate utility
- Transparent subscription management could stabilize retention
Next best moves
Audit billing flow because reports of unauthorized charges and cancellation difficulty are the #1 churn risk → reduce refund surge
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on a high-friction subscription model is a deliberate, if short-sighted…
Read the full takeBottom line
Transparent billing and basic tracking utility would address the redemption failures driving negative sentiment, allowing the core Mediterranean diet content to retain users rather than churn them.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
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