Vogue Living is a digital magazine app for iOS and Android providing curated design, architecture, and lifestyle content to luxury-focused readers.
Product velocity
Dormant
Daily rank 🇺🇸
—
Lifestyle
Sentiment
1.8
4 reviews
Nemesis
Better Homes and Gardens
The App DNA
What makes this app unique?
The app serves readers who prioritize high-end visual aesthetics, but the current technical state forces users to endure a degraded reading experience compared to modern digital alternatives.
For Design-conscious individuals interested in luxury interiors, architecture, and high-end lifestyle trends.
What does it look like?
Key features
Access to digital editions via in-app purchase. Revenue link: Paid-tier gate ($19.99/year).
Sponsored editorial and galleries. Revenue link: B2B partnership.
How much does it cost?
Subscription model anchored at AU$19.99 annually, supplemented by affiliate links and sponsored partner content.
Velocity
Dormant developmentopaqueShow more...
The development momentum for Vogue Living is classified as zombie status. The last release occurred on April 30, 2024, and prior to that, the app saw extremely infrequent updates spanning back to 2018. With no meaningful release activity in the last 24 months and a lack of any feature-rich updates, the app is not currently undergoing active development.
Who built it?
News Life Media Pty
4 apps tracked · Lifestyle
delicious.
Taste.com.au Magazine
GQ AustraliaUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate high quality interior design photography keeps readers engaged with the magazine content on mobile devices.
How are ratings & reviews evolving?
What users say, by theme
- High quality interior design photography keeps readers engaged with the magazine content on mobile devices
- Lack of essential reading features like zoom and landscape mode makes the digital experience frustrating
6 of 6 recent reviews analyzed · limited sample · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Vogue Living
How's the Lifestyle market?
Vogue Living holds a low-momentum position in the Lifestyle category, with grossing ranks falling (e.g., ↓53 in category 6012). The 1.75★ rating across only 4 platform-wide reviews indicates a failure to convert the brand's prestige into a functional digital product.
Read the market outlookThe rivals identified
By Meredith Corporation
This app is a direct nemesis because it competes for the same lifestyle-focused audience interested in home design, decor, and interior inspiration.
- Offers offline reading capabilities which allows users to consume content without a constant internet connection
- Includes text-to-speech functionality that provides an accessible, hands-free alternative for busy home design enthusiasts
- Features dual reading modes that cater to both visual-heavy browsing and text-focused article consumption preferences
Better Homes & Gardens Ind MagContender
AD Architectural Digest IndiaContender
The Ideal Home & GardenContender
PorcelanosaContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Vogue Living
Where is it heading?
The digital magazine market is consolidating around stable, cross-platform readers, leaving Vogue Living increasingly exposed. Without a technical refresh, the app will continue to lose market share to rivals that prioritize accessibility and offline consumption, ultimately eroding the subscriber base.
- The lack of feature updates for over 24 months signals a shift toward maintenance-only status, which accelerates user churn to competitors.
- Technical failures in the latest version (download errors) erode trust, compounding the negative sentiment already present in the user base.
The SWOT
- Curated editorial voice appeals to a niche, sophisticated interior design audience
- Offline reading modes could recapture users migrating to rivals
Next best moves
Ship landscape and zoom support because these are the top-cited reading frustrations → improve session retention
+ 1 more prioritized moveThe counter-intuitive read
The app's biggest risk is not its lack of content…
Read the full takeFeature gaps
Offline reading (available in Better Homes and Gardens but missing here) +1
Since the last report: Technical stability has declined as users report new download failures, further eroding the app's standing alongside existing complaints regarding reading controls.
Bottom line
The current digital experience is failing to retain subscribers due to technical instability and missing core features. Investing in landscape and zoom functionality is necessary to prevent total churn to feature-rich competitors, as the brand's visual prestige cannot compensate for a broken reading interface.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Vogue Living worth paying for if I only read on my phone?
How does Vogue Living compare to Better Homes and Gardens?
Is it easy to cancel a Vogue Living subscription?
What is a better alternative for digital design magazines?
Sources
Report last updated