Voi is a shared e-scooter and e-bike rental app for urban commuters on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Travel
Sentiment
4.9
9k reviews
Nemesis
Bird — Ride Electric
The App DNA
What makes this app unique?
Users hire Voi for short-distance, low-friction city transit that avoids the hassle of parking or public transport delays.
For Urban commuters and city explorers seeking short-distance, budget-friendly, and environmentally conscious transit alternatives.
Key features
Micro-courses providing traffic rule education and safety tips. Revenue link: B2B/regulatory compliance unlock.
Subscription plans offering unlimited unlocks and discounted riding minutes. Revenue link: Recurring revenue lock-in.
Real-time map view of available vehicles. Revenue link: Core rental conversion.
How much does it cost?
Freemium model uses a pay-as-you-go base with subscription passes to incentivize frequent usage and lock in recurring revenue.
Velocity
Maintenance developmentopaqueperformanceShow more...
Voi maintains a low-frequency release cadence, shipping three updates over the observed window with an average interval of roughly 78 days between releases. The development trend is stable but limited to minor technical maintenance rather than new feature deployment. All recent release notes are opaque, providing no insight into specific functional changes or new content. The app currently operates in a maintenance state, focusing on stability and minor usability adjustments.
Who built it?
VOI Technology AB
2 apps tracked · Travel
Voi – e-scooter & e-bike hireUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate the ride quality and physical build of the bikes are frequently cited as superior to competitors and competitive pricing models for monthly passes offer better value than alternative ride-sharing services in specific markets, but report restrictive and inaccurate parking zones force users to walk long distances or incur extra charges.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- The ride quality and physical build of the bikes are frequently cited as superior to competitors
- Competitive pricing models for monthly passes offer better value than alternative ride-sharing services in specific markets
- Restrictive and inaccurate parking zones force users to walk long distances or incur extra charges
120 of 652 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Voi – e-scooters & e-bikes
How's the Travel market?
Voi maintains a presence across 100+ European cities, but the lack of major updates in the last 6 months leaves its market position vulnerable to high-velocity rivals like Bird.
Read the market outlookThe rivals identified
By Blue Jay Transit Inc.
With over 1.4 million reviews and a high-frequency release cadence, Bird represents the most significant direct competitor in the shared e-scooter mobility space.
- Maintains a massive global footprint that provides superior vehicle availability compared to regional players.
- Aggressive release cycle of 22 updates in six months ensures rapid feature parity and bug resolution.
- Deep integration with local transit ecosystems allows for more complex multi-modal trip planning than Voi.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Voi – e-scooters & e-bikes
Where is it heading?
The micromobility market is consolidating around platforms that offer high-velocity bug resolution and regulatory compliance. Voi's maintenance-mode posture leaves it exposed to rivals like Bird, so the PM must pivot to software-led retention to prevent further share loss.
- The latest release focused on stability, missing the opportunity to address parking-zone accuracy or billing transparency.
- Users report: High-frequency complaints regarding billing disputes suggest that technical glitches are being perceived as predatory behavior, accelerating churn.
The SWOT
- 21-language RideSafe Academy functions as a B2B distribution barrier into international city partnerships.
- Physical fleet build quality earns superior ratings compared to regional competitors.
- Address search feature in the map interface could reduce destination-parking friction.
- Unlimited monthly subscription tier could capture daily commuter wallet share.
Next best moves
Ship address search in map interface because users report parking-verification friction → reduce churn.
+ 1 more prioritized moveThe counter-intuitive read
The 'hardware-first' strategy is a liability…
Read the full takeFeature gaps
Real-time multi-modal trip planning (available in Bird but missing here).
Since the last report: Users report: The competitive position has declined as persistent technical friction is increasingly interpreted by users as predatory billing, while the lack of feature updates leaves the app vulnerable to faster-moving rivals.
Bottom line
Voi maintains a high-quality physical fleet, but the inability to resolve parking-verification errors and billing disputes is eroding user trust, so the PM must prioritize map-interface accuracy over new feature development to stabilize retention.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store listing, source
Report last updated