Watch This is an iMessage-integrated utility for sharing TV and movie recommendations on iOS.
The App DNA
What makes this app unique?
It removes the friction of switching between messaging and streaming apps to share content, though its long-term dormancy limits its current utility.
For Social media users and streamers who want to share content recommendations without switching between apps.
What does it look like?
Key features
Sends recommendations directly within messaging using poster art.
Queries a database of 370,000+ TV shows and movies.
Customizes video sources from 200+ providers.
How much does it cost?
The app operates as a free utility with no visible subscription or IAP gates.
Velocity
Dormant developmentplatform expansioninternationalizationShow more...
Watch This has seen no development activity for 3,526 days. The project appears to be abandoned, as there have been no feature updates, bug fixes, or maintenance releases in nearly a decade. The last recorded update provided international availability, iPad support, and playback source customization, but the app has since entered a state of total stagnation.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Watch This - Recommend TV and Movies
How's the Entertainment market?
Watch This holds a static position in the entertainment category with a 2.8-star rating across 5 total reviews. The lack of updates for over 3,500 days signals that the app is no longer actively competing for market share.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Watch This - Recommend TV and Movies
Where is it heading?
The entertainment discovery market has consolidated around apps with real-time streaming data and social features, leaving Watch This behind. The lack of updates since 2016 means the app is likely failing to query current streaming availability, which will continue to drive user churn.
- The app has not received an update in over 3,500 days, signaling that development has ceased entirely.
The SWOT
- iMessage integration allows direct recommendation sharing
- Pivot to a modern API-driven content aggregator
Next best moves
Sunset the app because the codebase has been dormant for over nine years → remove brand drag
The counter-intuitive read
The app's long-term dormancy is its most defining feature…
Read the full takeSince the last report: The addition of a 2.8-star rating and specific user review counts provides a clearer picture of the app's decline. The competitive outlook has shifted from a general observation of dormancy to a specific critique of the app's inability to maintain real-time streaming data.
Bottom line
Watch This is a legacy utility that has been dormant for over nine years, and sunsetting the app would prevent further brand erosion while allowing the developer to focus on active projects.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Watch This still being updated?
Does Watch This work with all streaming services?
What is a modern alternative to Watch This?
Sources
Report last updated