| Core Identity |
| Developer | Wellable LLC | Jonathan Kopp | Alcohol Research UK | E-protect | Tinybiohacks Private Limited | DEEP FLOW SOFTWARE SERVICES | Upright Technologies Ltd | Raised Square, LLC | Catalyst Tech LLC | Attentive Club |
| Category | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness | Health & Fitness |
| Platform | iOS | Android, iOS | iOS, Android | iOS | iOS | iOS, Android | iOS, Android | iOS | iOS, Android | iOS |
| Store Metrics |
| Rating | 4.6 / 5 | 4.9 / 5 | 4.8 / 5 | 4.8 / 5 | 4.8 / 5 | 4.6 / 5 | 4.6 / 5 | 4.7 / 5 | 4.2 / 5 | 4.3 / 5 |
| Ratings Count | 3,320 | 11,444 | 2,774 | 4,115 | 880 | 2,042 | 3,929 | 4,395 | 20 | 106 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Aug 22, 2017 | Oct 14, 2019 | Dec 11, 2018 | Sep 8, 2011 | Oct 19, 2020 | Jul 10, 2024 | May 6, 2020 | May 23, 2014 | Jul 2, 2015 | Oct 15, 2021 |
| Last Updated | May 20, 2026 | Apr 24, 2026 | Apr 15, 2026 | Mar 17, 2026 | Apr 2, 2026 | Dec 10, 2025 | Apr 30, 2026 | Mar 27, 2018 | Apr 2, 2026 | May 1, 2026 |
| Sentiment & Reviews |
| Sentiment | - | mixed | positive | excellent | - | mixed | terrible | excellent | negative | - |
| Score | - | 65/100 | 70/100 | 85/100 | - | 55/100 | 15/100 | 85/100 | 25/100 | - |
| Praises | - | - Community support and shared quitting journeys provide essential motivation for long-term users
| - Gamified tracking of alcohol-free days provides consistent motivation for long-term habit change
- Non-judgmental tone and educational content support users during challenging sobriety or moderation journeys
| - Simple and intuitive interface design allows users to track alcohol consumption without complex setup requirements
| - | - Discover routines section provides helpful structure for users managing neurodivergent focus challenges
- Minimalist design aesthetic creates a clean and approachable interface for daily planning
| - Posture correction device provides effective physical feedback for users struggling with slouching habits
| - Highly customizable reminder intervals allow users to tailor movement goals to specific physical needs
- Minimalist interface design provides effective utility without distracting from primary work tasks
| - Professional coaching and structured daily lessons provide high value for fitness accountability
| - |
| Complaints | - | - Aggressive paywalls restrict access to basic community features and essential progress milestones
| - Frequent application freezing and unresponsive screens disrupt the daily logging habit for many users
- Inconsistent data synchronization and calculation errors undermine trust in the sobriety tracking metrics
| - One-way Apple Health synchronization prevents data integration from other third-party tracking applications
| - | - Aggressive paywall restrictions limit core functionality for users who decline subscription plans
- Inflexible task recurrence options prevent effective scheduling for non-daily household maintenance
| - App hijacks external web links and forces them to open within the application interface
- Persistent connectivity failures between the mobile application and the physical posture trainer device
| - Intermittent notification failures prevent consistent reminders after the latest update on certain devices
| - Messaging and media sharing failures disrupt communication between coaches and their clients
- Persistent network errors and data sync failures prevent reliable workout logging
| - |
| Requests | - | - Interactive social features like liking and replying to motivational posts from other users
| - Localized measurement units for volume would improve usability for users outside the United Kingdom
| - Addition of a daily notes section to document context behind specific drinking events
| - | - Expanded task recurrence logic would allow for better management of long-term household chores
| - Integration with native health tracking platforms to sync posture data automatically
| - Native Apple Watch application support to enable reminders without relying on the primary phone
| - Desktop web portal access requested to facilitate easier viewing and content casting
| - |
| Strategic Intel |
| Strengths | - Enterprise-grade integration capabilities scale within corporate wellness programs
- Modular B2B subscription model allows for custom event-based revenue streams
| - Buddy System social network effect drives retention
- Community forum engagement increases session frequency
- Financial savings calculator provides immediate positive reinforcement
| - Charity-backed authority builds high user trust
- Behavioral science framework differentiates from abstinence-only apps
| - Intuitive interface design drives daily habit formation
- Unit conversion logic establishes health-authority
- Apple Health integration creates data lock-in
| - | - Minimalist aesthetic reduces cognitive load for neurodivergent users
- Routine discovery feature provides actionable structure for focus-challenged segments
| - Proprietary vibration-feedback mechanism creates high switching costs
- Real-time avatar visualizes progress to drive daily session frequency
| - Location-based alerts minimize notification fatigue [Market Segment]
- Minimalist design reduces cognitive load [User Experience]
- High user trust built on non-intrusive tracking [Retention]
| - B2B distribution model locks clients into trainer-led service delivery
- Direct integration with professional coaching programs provides high accountability
| - Privacy-first design using Apple Screen Time API avoids VPN-related trust issues
- Science-based habit practices provide a structured path for behavioral change
|
| Weaknesses | - Lack of high-frequency habit-breaking modules compared to niche competitors
- Absence of social accountability features like buddy systems found in rival apps
| - Aggressive paywalling of previously free milestones
- Broken in-app notification system
- High subscription cost relative to competitor value
| - Frequent interface freezes on the latest release
- Lack of social accountability features
- Missing non-UK measurement units
| - One-way Apple Health sync limits utility
- Aggressive monetization prompts erode long-term user trust
- Granular volume measurement options are missing
| - | - Subscription restoration flow failures drive negative reviews
- Inflexible recurrence logic forces manual work for non-daily tasks
- Aggressive paywall prompts disrupt task entry
| - 2.05-point Android-iOS rating gap on majority Android base
- Persistent device-sync failures drive high churn
| - Notification reliability issues on recent builds [Android/iOS]
- Lack of landscape orientation on tablets [Tablet Segment]
- No native wearable integration [Feature Gap]
| - 3.53 rating on Android indicates severe stability issues
- Messaging failures block core coach-client communication
- Frequent network errors prevent data persistence
| - Subscription-only model creates high friction for new users
- Lack of social accountability features limits viral growth potential
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| Pricing | subscription | freemium | free | freemium | free | freemium | free | freemium | free | subscription |
| Momentum | Zombie | Maintenance | Maintenance | Maintenance | - | Maintenance | Maintenance | Zombie | - | Maintenance |
| Update Cadence | 1 versions | 2 versions, ~5d avg | 2 versions, 2 majors/6mo, ~0d avg | 1 versions, 1 majors/6mo | - | 2 versions, ~4d avg | 2 versions, 2 majors/6mo, ~2d avg | 1 versions, 1 majors/6mo | - | 1 versions |
