Wellington Softball Association is a sports management app for New Zealand softball clubs, providing registration, draws, and live scoring on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
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Sports
Sentiment
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Nemesis
Fantasy Baseball My Playbook
The App DNA
What makes this app unique?
Clubs hire this app to automate member administration and match-day communication, replacing manual spreadsheets with a centralized database.
For New Zealand sports clubs, associations, and schools requiring administrative, registration, and communication tools.
What does it look like?
Key features
Centralized database for storing contact, note, and financial details for sports organization members
Direct messaging channel for club administrators to alert members via the mobile app
Integrated scoring interface for real-time updates of match results and standings
How much does it cost?
Freemium model anchored by a free tier for basic club needs, with tiered annual pricing based on member count for advanced features and support.
Velocity
Dormant developmentopaqueShow more...
The app has not received a feature update or bug fix in over 5 months, placing it firmly in the zombie category. The last recorded activity consisted of a single release across both platforms on December 18, 2025, which contained only generic maintenance notes. There is no evidence of active development, live operations, or recent feature deployment.
Who built it?
Sportsground
13+ apps tracked · Sports
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Canterbury Rugby Union
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MyNetball Manager
Speedway NZ
Invercargill Netball Centre
Capital
Northern Rovers FCUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Wellington Softball Assoc
How's the Sports market?
The app serves a niche regional market with zero public rating count on both iOS and Android, indicating it functions as a closed-loop utility for club members rather than a consumer-facing product.
Read the market outlookThe rivals identified
By Marzen Media LLC
This app competes for the attention of baseball-interested users by providing deep, data-driven management tools that contrast with the Wellington Softball Association's focus on local league administration.
- Offers advanced league synchronization and trade assistance features that drive high user retention rates.
- Provides sophisticated predictive analytics and lineup management tools absent in our administrative-focused platform.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Wellington Softball Assoc
Where is it heading?
The market for regional sports management is consolidating around platforms that offer both administrative utility and social engagement. Wellington Softball Association remains exposed due to its purely transactional nature, so the PM must introduce social features to prevent churn to more engaging alternatives.
- The app maintains a steady update cadence focused on administrative utility, which preserves its role as a club-level management tool.
- The absence of social features limits the app's ability to compete for attention against consumer-focused sports apps, creating a long-term retention risk.
The SWOT
- Centralized database functions as a B2B distribution barrier into regional sports partnerships
- Integration of wearable performance data could bridge the gap between administrative utility and athlete engagement
Next best moves
Ship social sharing for match results because manual score entry is a friction point compared to Baseball Scorekeeper → increase organic discovery
The counter-intuitive read
The lack of consumer-facing engagement is not a failure but a feature…
Read the full takeFeature gaps
Social scorecard exports (available in Baseball - Scorekeeper) +1
Since the last report: The app has transitioned from a state of critical stability failure to a stable, albeit transactional, B2B administrative tool with a new focus on social growth.
Bottom line
The app succeeds as a B2B administrative tool for clubs but fails to capture consumer attention, so the PM should prioritize social sharing features to drive organic growth.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
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