Wemoji: Social VR Chat & Gamesv1.2.2
Released December 18, 2018Major
iOS
The latest major update resulted in a sharp rating decline from 3.83 to 1.57 stars on iOS. While the addition of movement capabilities received positive feedback, technical regressions in the authentication flow have created a significant barrier to entry. The update is currently net-negative due to these onboarding failures.
What changed
- RetentionAdded a new tutorial for user onboarding
- ContentAdded new beach environment
- ContentAdded new house environment
- UXImproved face tracking technology
Reception
30/ 100 impact scoreNegative
What worked
Content
Users report improved experience following the addition of movement capabilities within the environment.
What didn't
Retention
backfiredThe introduction of a new tutorial coincides with critical onboarding failures, specifically phone number verification errors and login loops.
Marlvel takeaways
- Prioritize a hotfix for the authentication flow to resolve the login loops and verification errors reported by users.
- Investigate the compatibility of the new onboarding tutorial with existing account verification protocols to prevent user lockout.
- Monitor the impact of the new environment content once the authentication regressions are resolved to determine if the movement capability drives long-term retention.
Original release notes
A new tutorial to help introduce you to Wemoji, new places—the beach and your house, as well as big improvements in face tracking!