What's The Food? is a casual trivia game for iOS that challenges users to identify food brands from hidden images.
Product velocity
Dormant
Daily rank 🇺🇸
—
Games
Sentiment
2.4
31 reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire this app for low-stakes, simple time-wasting through brand recognition puzzles. The social sharing mechanism serves as a low-cost discovery loop for casual players.
For Casual mobile gamers interested in trivia and brand recognition challenges.
What does it look like?
Key features
Guessing game requiring identification of food brands from hidden images. Revenue link: Drives session frequency and repeat play, expanding ad-inventory per active user.
Integration with Instagram to post puzzles and request help from friends. Revenue link: External social sharing acts as a free acquisition channel, lowering effective cost per install.
Competitive ranking system tracking user progress across levels. Revenue link: Competitive mechanics increase time-in-app, expanding ad-impression inventory.
How much does it cost?
The app operates as a free-to-play title, relying on ad-supported engagement loops.
Velocity
Dormant developmentopaqueShow more...
The app has been inactive for over 120 months, with no updates or feature releases since mid-2016. The development momentum is non-existent, as the last release was a minor maintenance update that provided no new features. There is no evidence of ongoing support or live operations for this title.
Who built it?
MAJ Apps and Games
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What do users think recently?
The recent review mood reads upset. Users appreciate core food identification gameplay provides an engaging and simple time-wasting experience for casual players and in-game coin system provides a helpful mechanism for players to progress through difficult identification levels.
How are ratings & reviews evolving?
What users say, by theme
- Core food identification gameplay provides an engaging and simple time-wasting experience for casual players
- In-game coin system provides a helpful mechanism for players to progress through difficult identification levels
- Aggressive ad frequency after every single round disrupts the gameplay flow and frustrates active users
25 of 25 recent reviews analyzed · moderate confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for What's The Food? Guess the Food Brand Icons Trivia
How's the Games market?
The app maintains a 2.39-star rating across 31 reviews, signaling significant user frustration with the current ad-heavy, unstable experience. The lack of updates since 2016 leaves it poorly positioned against modern, actively maintained trivia titles.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for What's The Food? Guess the Food Brand Icons Trivia
Where is it heading?
The trivia market is consolidating around actively maintained titles, leaving this app exposed to total churn. Without a stability update, the current user base will continue to decline as technical failures make the game unplayable.
- The 10-year update gap and persistent progress resets erode the daily active habit, which compounds the rating drag already visible on the platform.
The SWOT
- Simple, instant-fun trivia mechanic
- Social sharing integration lowers acquisition costs
- Implement paid ad-removal tier
- Content refresh to fix spelling errors
Next best moves
Ship stability patch because progress resets are the top technical complaint → restore user retention
+ 1 more prioritized moveThe counter-intuitive read
The app's 10-year abandonment is its most significant feature…
Read the full takeSince the last report: The app's competitive position remains stagnant due to a lack of updates, though the review sample size has increased and the SWOT analysis now includes specific content-quality concerns.
Bottom line
What's The Food? retains a basic trivia loop but suffers from critical technical instability and aggressive ad-monetization, so the developer should prioritize a stability patch and ad-removal tier to prevent total user attrition.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated