Report updated Apr 17, 2026
White Noise
For individuals struggling with sleep, parents of newborns, travelers, and professionals seeking focus or tinnitus relief.
White Noise is an established health & fitness app that is free with in-app purchases. With a 4.7/5 rating from 112K reviews, it shows polarized user reception. Users particularly appreciate sound variety & customization, though random audio stoppage remains a common concern.
What is White Noise?
Current Momentum
v8.2 · 3mo ago
MaintenanceWhite Noise is currently in maintenance mode, with the most recent updates limited to library support and bug fixes.
Active Nemesis
BetterSleep: Relax and Sleep
By Ipnos Software
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Advanced soundscape creator allowing users to mix multiple sounds with individual control over volume, balance, pitch, and position.
Access to a community-driven library of thousands of free, user-uploaded sounds and recordings.
Customizable alarms and timers that feature slow audio fade-in and fade-out for natural waking and falling asleep.
How much does it cost?
- Lite version: Free with ads
- Full version: $0.99 one-time purchase
- Pro version: $2.99 one-time purchase
Uses a low-friction, one-time purchase model to avoid subscription fatigue, positioning itself as an affordable, permanent utility.
Who Built It?
TMSOFT
Providing ambient soundscapes and minimalist puzzle games to help users improve sleep, focus, and relaxation.
Portfolio
13
Apps
What other apps does TMSOFT make?
Explore the full TMSOFT report
Portfolio breakdown, audience, momentum, and every app published by TMSOFT.
What do users think recently?
High confidence · Latest 100 of 112K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate sound variety & customization and long-term reliability, but report random audio stoppage and platform-specific bugs.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for White Noise?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
White Noise is losing ground.
Rank progression
102 active rankings tracked — 30-day window
The rivals identified
The outtake for White Noise
Strengths to defend, gaps to attack
Core Strengths
- Low-cost one-time purchase model
- Unique DJ-style Mix Pad Editor
- Community-driven sound library (Market)
- High brand loyalty (10+ year users)
Critical Frictions
- Critical audio stoppage bugs
- Poor Sonos and Apple Watch Series 10 connectivity
- Intrusive rating and notification prompts
- Declining sentiment trend
Growth Levers
- Add basic sleep tracking to compete with BetterSleep
- Introduce AI-generative sounds to counter Endel
- Develop hardware partnerships (smart lamps)
Market Threats
- Subscription giants with larger content budgets
- Non-profit free alternatives like Medito
- Native OS-level white noise features
What are the next best moves?
Fix random audio stoppage bug
This is the #1 complaint theme and directly defeats the core value proposition of staying asleep.
Resolve Sonos and Apple Watch Series 10 connectivity
Users report 'sputtering' and total failure on these platforms, impacting the 'utility-anywhere' brand promise.
Throttle rating and notification prompts
Long-term loyalists are leaving 1-star reviews specifically citing these intrusive UX elements.
Feature Gaps vs Competitors
- Integrated sleep tracking and snoring detection (available in BetterSleep and Sleep Cycle)
- Generative AI soundscapes (available in Endel)
- Celebrity-narrated sleep stories (available in Calm)
- Hardware synchronization for smart lamps (available in Hatch Sleep)
Key Takeaways
White Noise is a legacy leader currently threatened by critical stability bugs that undermine its core utility. To survive against subscription giants like BetterSleep, the PM must prioritize playback reliability and hardware connectivity while maintaining its competitive one-time purchase pricing.
Where Is It Heading?
Declining
Frustrated user base reporting high-frequency audio stoppage bugs in recent weeks.
Recent updates (Jan 2026) focused on maintenance and bug fixes rather than feature expansion.
Maintains a strong #6 Paid ranking, indicating continued market demand for its low-cost model.