Widgets & icons. Color widget
Widgets & icons. Color widget is an iOS utility app that provides home screen customization via widgets and icon packs.
The App DNA
What makes this app unique?
The app serves users who want to personalize their device aesthetic, but the lack of content updates now creates a gap between user expectations and the available catalog.
For iOS users looking to customize their home screen aesthetic and display personal or system data via widgets.
What does it look like?
Key features
Allows users to design widgets using personal photos and custom layouts. Engagement loop — frequent customization increases time spent in-app, expanding ad-inventory.
Syncs with Apple Health to display step count data directly on the home screen. Retention — provides utility-based value that encourages daily home screen interaction.
Provides curated icon sets to modify the visual aesthetic of the iOS home screen. Retention — visual customization encourages long-term app usage to maintain home screen consistency.
How much does it cost?
The app is currently listed as free with no explicit subscription or IAP tiers mentioned in the store metadata.
Velocity
Dormant developmentopaqueShow more...
The app has reached a state of total inactivity, with no updates or feature releases in 2,097 days. Development has effectively ceased, as the last available version was released over five years ago. There is no evidence of ongoing maintenance or support for the platform.
Who built it?
Alexandr Shustov
6 apps tracked · Utilities
Кандзи: Японский язык Kanji
ЕГЭ и ОГЭ
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Themes & icons. Icon changerUser Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users appreciate the visual design of the icon packs provides a cute aesthetic that users find appealing.
How are ratings & reviews evolving?
What users say, by theme
- The visual design of the icon packs provides a cute aesthetic that users find appealing
- Users report that the app fails to save or apply icon packs to their mobile devices
7 of 7 recent reviews analyzed · limited sample · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Widgets & icons. Color widget
How's the Utilities market?
Widgets & icons. Color widget occupies the Utilities space for iOS personalization, currently holding a 4.3-star rating across 135 total ratings. The lack of updates since 2021 signals a stagnant position that fails to compete with modern, frequently updated customization tools.
Read the market outlookThe rivals identified
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Access the full report for freeThe Analyst's Read
Key takeaways for Widgets & icons. Color widget
Where is it heading?
The market for iOS customization has shifted toward high-frequency content updates and subscription-based models, leaving Widgets & icons. Color widget behind. Without a significant investment in content and technical stability, the app will continue to lose relevance to modern competitors.
- The five-year development freeze leads to persistent technical failures in icon saving and widget accuracy, which erodes user trust and retention.
- Users report: The discrepancy between the advertised content catalog and the actual available themes drives negative sentiment, as users feel misled by the app's marketing.
The SWOT
- Health app integration provides a utility-based retention mechanism that differentiates the app from purely aesthetic competitors
- A pivot to a subscription-based model could provide the revenue necessary to refresh the content catalog and fix asset delivery mechanisms
Next best moves
Sunset the app because the 5-year maintenance gap and persistent technical failures make recovery unlikely → avoid further brand erosion.
The counter-intuitive read
The app's primary strength, its Health integration…
Read the full takeBottom line
Widgets & icons. Color widget is effectively a legacy product, as the five-year development freeze has rendered its core features unreliable. Sunset the app to prevent further brand damage, as the current technical debt exceeds the value of the existing user base.
Unlock 1 critical friction, 1 market threat and the analyst’s take.
Access the full report for freeFAQ
Is Widgets & icons. Color widget still receiving updates?
Does Widgets & icons. Color widget work with Apple Health?
Are there better alternatives for iOS home screen customization?
Sources
- [1] App Store
Report last updated