Wishlist Maker: Share a Wish is a universal gift registry app for iOS that allows users to save products from any online store and share them via link.
The App DNA
What makes this app unique?
The app removes the friction of store-specific registries by centralizing disparate product links into one view, which recipients can access without downloading the app or creating an account.
For Individuals managing gift registries for life events and e-commerce creators seeking affiliate-linked shop tools.
What does it look like?
Key features
Captures product links from any website via system-level share sheet, lowering acquisition friction.
Allows recipients to view and mark items as purchased in any browser without app installation.
Provides widgets and API access for e-commerce shops to host wishlists, creating a direct enterprise revenue stream.
How much does it cost?
The freemium model gates aesthetic customization behind a premium tier while keeping core utility free to maximize network effects.
Velocity
Maintenance developmentnew contentsocial featuresmonetizationShow more...
The app currently ships at a maintenance cadence, with only two releases identified over the last several months, averaging roughly 0.12 releases per week. The latest release represents a significant feature update, adding social list sharing, price history tracking, and an in-app browser. Despite these additions, the long gap between the latest version and the previous release indicates a focus on infrequent, bundled feature drops rather than continuous iteration. Development appears stable but slow, prioritizing periodic functional expansions over rapid deployment.
Who built it?
Florian Holtorf
3 apps tracked · Lifestyle
Conversation Starter: Say It!
Most Likely - The Party GameUser Sentiment
What do users think recently?
Review voice lately leans thrilled. Users appreciate the latest update introduces a rewarding starter bonus that encourages users to engage with list creation and sharing features.
How are ratings & reviews evolving?
What users say, by theme
- The latest update introduces a rewarding starter bonus that encourages users to engage with list creation and sharing features
1 of 1 recent reviews analyzed · limited sample
Read the full review analysisCompetition
Competitive landscape for Wishlist Maker: Share a Wish
How's the Lifestyle market?
Wishlist Maker: Share a Wish maintains a 4.23 rating across 13 total store ratings. The current maintenance-mode release cadence (119 days average) suggests a lean operation prioritizing core utility over rapid feature expansion.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Wishlist Maker: Share a Wish
Where is it heading?
The gift registry market is consolidating around social-sharing tools that remove friction for the recipient. Wishlist Maker: Share a Wish is well-positioned due to its browser-based viewing, but it must increase its release velocity to prevent retail-partnered incumbents from closing the feature gap.
- The latest release added price tracking and gamified bonuses, which signals a pivot toward active retention and feature investment.
- The 119-day average update cadence suggests the developer is prioritizing stability over rapid expansion, which keeps the app in a maintenance posture.
The SWOT
- Universal share extension lowers acquisition friction
- Web-based viewing removes recipient account barriers
- B2B API integration creates enterprise revenue streams
Next best moves
Expand B2B API documentation because it is a unique enterprise revenue lever → increase B2B adoption
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode cadence is a defensive advantage…
Read the full takeSince the last report: The app introduced Amazon wishlist synchronization and refined its competitive strategy to address the threat of retail-partnered incumbents. These updates signal a transition from passive maintenance to a more targeted effort to capture users from established registry platforms.
Bottom line
Wishlist Maker: Share a Wish defends its niche through frictionless web-based sharing, but the maintenance-mode cadence limits its ability to outpace retail-backed rivals. Prioritizing the B2B API would unlock enterprise revenue and differentiate the app from standard consumer-only registries.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Does Wishlist Maker: Share a Wish work with every online store?
Can I share my wishlist with people who don't have the app?
Can I connect my existing Amazon wishlist?
Is there a cost to use Wishlist Maker: Share a Wish?
Sources
- [1] App Store, source
Report last updated