WSBT-TV News is a regional news and weather application for local residents, providing live streaming and breaking alerts on iOS and Android.
Product velocity
Unknown
Daily rank 🇺🇸
#170
▼35News · free
Sentiment
4.2
912 reviews
Nemesis
WSB-TV News
The App DNA
What makes this app unique?
Users hire the app for immediate access to regional weather and local broadcast events, but the current sign-in friction prevents the app from fulfilling this job-to-be-done.
For Local residents seeking real-time news, weather updates, and live broadcast access for their specific region.
What does it look like?
Key features
Real-time broadcast of local newscasts within the mobile interface
Hourly and daily weather data paired with live radar visualization
Push notifications for local events and urgent news stories
Dynamic widget displaying top stories on the device home screen
How much does it cost?
Ad-supported model providing full content access to maximize reach and ad-impression volume.
Velocity
Steady developmentShow more...
Who built it?
Sinclair Broadcast Group
13+ apps tracked · News
KATV Channel 7 Weather
WSET ABC 13
WPDE WX
StormTrack 5
3340 Weather
CNY Central
FOX 11 Weather
3340 News
KOMO News Mobile
KATV News
WKRC Local 12
WSBTweatherUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate local news and weather coverage provides a reliable daily information source for regional residents, but report intrusive account sign-in prompts block access to news content and disrupt the user experience.
How are ratings & reviews evolving?
What users say, by theme
- Local news and weather coverage provides a reliable daily information source for regional residents
- Intrusive account sign-in prompts block access to news content and disrupt the user experience
60 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for WSBT-TV News
How's the News market?
The app maintains a 4.38 average rating across platforms, but the 0.68-point gap between Android and iOS indicates significant stability issues on the Android base.
Read the market outlookThe rivals identified
By Cox Media Group
This is the direct market leader in the local broadcast news niche, sharing the exact same business model and audience intent as this app.
- Leverages a massive, established local newsroom infrastructure that provides deeper community-specific coverage than this app.
- Maintains a high-volume content pipeline that keeps users engaged with frequent local updates throughout the day.
- Provides a highly localized user experience that acts as a primary source for regional weather and traffic.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for WSBT-TV News
Where is it heading?
Users report: The regional news market is consolidating around apps that prioritize immediate, frictionless access to local information. WSBT-TV News is currently exposed because its technical instability and restrictive access model alienate the very users it needs to maintain ad-inventory, so the PM must pivot to a stability-first roadmap to prevent further churn.
- Persistent 404 errors and broken notification links erode user trust, leading to lower daily active usage.
- Mandatory sign-in walls create unnecessary friction, causing casual users to abandon the app for competitors.
The SWOT
- Home screen widget maintains persistent brand presence on device home screens
- Integrated weather-radar utility drives daily habitual check-ins
- Humidity metrics requested in weather section offer low-effort utility expansion
- Emergency-alert niche remains underserved by current notification engine
Next best moves
Remove mandatory sign-in wall because it is the top-cited complaint → increase article read-through rate
+ 1 more prioritized moveThe counter-intuitive read
The app's biggest threat is not a competitor's feature set…
Read the full takeFeature gaps
Deep-dive investigative reports (available in WSB-TV News but absent here) +1
Since the last report: The app transitioned from a focus on performance to a state of technical instability and user-hostile access requirements, resulting in a declining outlook.
Bottom line
WSBT-TV News provides essential local utility, but technical instability and aggressive sign-in walls are actively driving churn, so the PM must prioritize core navigation fixes over new feature development to stabilize the user base.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated