ZEE 24 Ghanta is a news aggregator for Bengali-speaking users, offering live TV, breaking headlines, and offline reading on iOS and Android.
The App DNA
What makes this app unique?
The platform removes the friction of searching for regional updates by consolidating live broadcast and text-based news into a single, personalized feed.
For Bengali-speaking news consumers seeking real-time updates on regional, national, and international events.
What does it look like?
Key features
Real-time broadcast of news channels directly within the mobile interface, expanding ad-impression inventory by keeping users within the app for long-form video consumption.
Downloads news articles for access without an active internet connection, acting as a retention lever during connectivity gaps.
Allows users to select and reorder news sections, increasing session frequency by surfacing preferred content.
How much does it cost?
The app operates on a free, ad-supported model with no IAP or subscription gates observed.
Velocity
Maintenance developmentperformanceShow more...
The app is in a maintenance phase, with only two releases identified in the analyzed window and a significant gap in activity across platforms. The latest release occurred 101 days ago, focusing exclusively on performance and compatibility. With no new features or content updates, the development momentum is stagnant. The current cadence reflects a long-term maintenance cycle rather than active feature development.
Who built it?
Zee Media Corporation
8 apps tracked · News
ZEE 24 Taas: Marathi News Live
Zee 24 Kalak
Zee News Live
Zee Kannada News
Zee Business
India.com News: Top World News
WION News- Live World NewsUser Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate comprehensive news coverage and timely updates keep users informed on current events throughout the day and specific news segments and anchor personalities drive strong engagement for dedicated daily viewers, but report excessive advertising blocks content and creates an unreadable experience for users on mobile devices.
How are ratings & reviews evolving?
What users say, by theme
- Comprehensive news coverage and timely updates keep users informed on current events throughout the day
- Specific news segments and anchor personalities drive strong engagement for dedicated daily viewers
- Clean interface and fast performance provide a reliable experience for daily news consumption
- Excessive advertising blocks content and creates an unreadable experience for users on mobile devices
51 of 51 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for ZEE 24 Ghanta: Bengali News
How's the News market?
ZEE 24 Ghanta maintains a 4.4-star rating across 1,628 total reviews. Its presence in the News & Magazines category, combined with a 101-day gap since the last store update, signals a stable but stagnant market position.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for ZEE 24 Ghanta: Bengali News
Where is it heading?
The regional news market is consolidating around platforms that offer stable, high-speed video delivery. ZEE 24 Ghanta's current maintenance posture leaves it exposed to rivals that prioritize technical reliability, so addressing playback stability is the only way to prevent further churn.
- Persistent ad-related friction and video buffering issues erode the daily habit, which compounds the rating drag already visible on the platform.
- The lack of major feature updates over the past year indicates a maintenance-only cadence, limiting the app's ability to capture new market share.
The SWOT
- Live TV streaming expands ad-impression inventory
- Offline reading mode prevents churn during connectivity gaps
- Restoring full-text sharing increases article virality
Next best moves
Audit ad placement logic because excessive ads block content navigation → reduce negative sentiment
+ 1 more prioritized moveThe counter-intuitive read
The app's maintenance-mode status is a defensive play: by avoiding complex feature bloat…
Read the full takeBottom line
ZEE 24 Ghanta must address the ad-to-content ratio and video playback stability to protect its core user base. Resolving these technical friction points would unlock higher session retention, which is currently capped by an unreadable mobile experience.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is ZEE 24 Ghanta free to use?
Does ZEE 24 Ghanta work without an internet connection?
Are there intrusive ads in the app?
Sources
Report last updated