By Mind Candy
Report updated Apr 14, 2026
Moshi Kids: Sleep, Relax, Play
For children aged 0-12 and their parents seeking calming, expert-approved digital sleep aids.
Overview Β· Full Intel report in progress
Moshi Kids: Sleep, Relax, Play is an established books app that is free with in-app purchases. With a 4.7/5 rating from 75.7K reviews, it shows polarized user reception.
What is Moshi Kids: Sleep, Relax, Play?
Current Momentum
v10.12 Β· 1w ago
IntenseLast updated 7d ago. 5 versions tracked.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Provides hundreds of hours of bedtime stories, white noise, and sleep sounds tailored for children.
Features content created by a BAFTA-award winning team and recommended by child-care and sleep experts.
Delivers daily content suggestions based on the child's specific age and interests.
Includes special guest stories and meditations narrated by figures such as Goldie Hawn and Patrick Stewart.
How much does it cost?
Who Built It?
Mind Candy
Providing parents with expert-recommended digital tools for children's sleep and educational play within a safe, ad-free environment.
Portfolio
8
Apps
Who is Mind Candy?
Mind Candy has successfully pivoted from a legacy gaming studio into a specialized children's wellness and education platform by leveraging its established Moshi Monsters IP. Their strategic moat lies in this proprietary character universe, which allows them to compete in the crowded sleep-aid category with higher brand recognition than generic competitors. The current trajectory shows an aggressive consolidation around the Moshi brand, moving away from standalone utility and RPG titles toward a unified ecosystem of expert-endorsed content.
Who is Mind Candy for?
- Parents
- Caregivers of children aged 0-12 seeking ad-free
- Expert-approved sleep aids
- Educational activities
Portfolio momentum
Maintains an intense development cycle with 25 updates across the portfolio in the last 6 months and a major release occurring within the last 9 days.
What other apps does Mind Candy make?
Moshi Monsters Egg Hunt
World of Warriors: Quest
Moshi Play: Games for Kids
Petlandia: Create Your Pet Emoji
Moshi Drawing For Toddlers
Moshi Coloring World
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Moshi Kids: Sleep, Relax, Play?
How's The Books Market?
How does it evolve in the Books market?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #68 | βΌ3 |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Moshi Kids: Sleep, Relax, Play
Key Takeaways
Moshi Kids is a highly-rated, safe, and ad-free sleep solution that combines entertainment with scientifically-backed relaxation techniques for children.
Where Is It Heading?
Trend analysis
Available very soon