Report updated Apr 3, 2026
Amazon Business: B2B Shopping
v27.5.0Businesses of all sizes (solopreneurs to enterprises), educational institutions, and non-profits seeking streamlined procurement and wholesale pricing.
What Is Amazon Business: B2B Shopping?
Launched May 4, 2021
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Scan packages with the camera to mark them as received, streamlining inventory and procurement tracking.
Allows administrators to create policies that prefer or block specific product types for team members.
Access to wholesale prices and volume discounts exclusive to business account holders.
Seamless connectivity with tools like Intuit Quickbooks for automated expense and financial tracking.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate convenience and utility, but report forced business account/app replacement and technical bugs and performance.”
What Users Love
Easy and smooth shopping and checkout experience
Amazon is vital part of my life now. So convenient online store.
Pain Points
I want a personal account not a business one bring the other app back
This App is useless unless you have a business.
Variation selection would bring me to a blank screen.
The app is so slow it makes you want to throw your phone across the room.
High confidence · 31.6K reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Free | #76 | ▲10 |
What are the pros and cons?
Pros
- Unmatched logistics and delivery infrastructure
- Unique mobile-first procurement tools (Three-Way Match)
- Deep integration with financial software like QuickBooks
Cons
- Poor tablet user experience and forced migration friction
- Critical UI bugs (blank screens, image loading failures)
- Negative sentiment trend regarding customer service
What is the market outlook?
Growth Opportunities
- Improve tablet-specific UI to recapture lost user segments
- Deepen fintech integrations to compete with Ramp/Brex
- Expand policy-driven buying tools for smaller organizations
Market Threats
- Alibaba's dominance in direct-to-manufacturer wholesale pricing
- Niche marketplaces like Faire and Zoro capturing vertical-specific spend
- Fintech-led spend management platforms automating the procurement cycle
Who competes with Amazon Business: B2B Shopping?
The Nemesis
Why it's a threat
Contenders
Strong rival for bulk business supplies and wholesale pricing models.
Scan & Go™
New Kids on the Block
Ramp
Ramp Business Corporation
Rapidly expanding from corporate cards into procurement and automated spend management.
Rapidly expanding from corporate cards into procurement and automated spend management.
What are the key takeaways?
Amazon Business: B2B Shopping is a frustrating business app that is free with in-app purchases. With a 4.5/5 rating from 31.6K reviews, it frustrates many users from users. Users particularly appreciate convenience and utility, though forced business account/app replacement remains a common concern.
Best for: Businesses of all sizes (solopreneurs to enterprises), educational institutions, and non-profits seeking streamlined procurement and wholesale pricing.
How much does it cost?
Model: freemium
The app uses the core shopping experience as a lead magnet for the Amazon Business Prime subscription, which unlocks the most powerful administrative and analytical features.
iOS Version
27.5.0
Android Version
32.7.0.451
Release Date
May 4, 2021
iOS Price
Free
Android Price
Free
Developer
AMZN Mobile LLC