By AMZN Mobile
Report updated Apr 16, 2026
Amazon Business: B2B Shopping
For businesses of all sizes (solopreneurs to enterprises), educational institutions, and non-profits seeking streamlined procurement and wholesale pricing.
Amazon Business: B2B Shopping is a challenged business app that is free with in-app purchases. With a 4.5/5 rating from 31.9K reviews, it faces significant user friction. Users particularly appreciate convenience and utility, though forced business account/app replacement remains a common concern.
What is Amazon Business: B2B Shopping?
Current Momentum
v27.5
**New** * Sign in to the Amazon Business mobile app with your organization credentials with Single Sign-On (SSO). SSO ensures secure and centralized one-click access to the Amazon Business app. * Easily discover our ‘Approve Orders’ and ‘Buy Wholesale’ features. **Bug Fixes** * Fixes to make deep-linking into AB app more stable and secure.
Active Nemesis
Alibaba.com
By Hangzhou Alibaba International Information Technology Co.
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Scan packages with the camera to mark them as received, streamlining inventory and procurement tracking.
Allows administrators to create policies that prefer or block specific product types for team members.
Access to wholesale prices and volume discounts exclusive to business account holders.
Seamless connectivity with tools like Intuit Quickbooks for automated expense and financial tracking.
How much does it cost?
- Free account for business shopping
- Amazon Business Prime subscription for advanced analytics and procurement tools
The app uses the core shopping experience as a lead magnet for the Amazon Business Prime subscription, which unlocks the most powerful administrative and analytical features.
Who Built It?
AMZN Mobile
Extending the Amazon ecosystem to mobile through high-utility consumer services and integrated enterprise logistics tools.
Portfolio
13
Apps
Who is AMZN Mobile?
AMZN Mobile LLC serves as the mobile interface for Amazon’s vertically integrated ecosystem, bridging consumer retail with enterprise AWS and logistics services. Their primary moat is the Prime flywheel, where mobile apps act as high-frequency touchpoints that lock users into cross-category subscriptions. The portfolio is currently shifting from reactive utilities to AI-augmented platforms, evidenced by the integration of LLM-powered agents in Alexa and visual search in Shopping.
Who is AMZN Mobile for?
- Global consumers using Prime services
- Enterprise users managing AWS
- Logistics
- Or seller accounts
Portfolio momentum
Released 127 updates across 40 active apps in the last 6 months, maintaining an intense development cadence with the most recent update occurring 9 days ago.
What other apps does AMZN Mobile make?
Amazon Flex
Amazon Fire TV
Amazon A to Z
Amazon Seller
Amazon Kids Parent Dashboard
Amazon Photos: Photo & Video
What do users think recently?
High confidence · Latest 100 of 31.6K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate convenience and utility, but report forced business account/app replacement and technical bugs and performance.
What Users Love
What Frustrates Users
What is the competitive landscape for Amazon Business: B2B Shopping?
How's The Business Market?
How does it evolve in the Business market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇪🇸 Spain | Shopping | AndroidFree | #52 | ▼1 |
| 🇮🇹 Italy | Shopping | AndroidFree | #53 | ▲3 |
The rivals identified
The Nemesis
- -
Users are happier — sentiment 55/100 vs 25
- -
Trade Assurance
- -
Live Factory Tours
Contenders
Scan & Go
Pharmacy Management
Peers
SAP Ariba Procurement
★3.1 (132)SAP SE
🚀High-end enterprise procurement network for managing complex supply chains and business spending.
Preschool English: Emil & Pauline in the Jungle
0USM
Specialist in shipping and industrial packaging supplies with a heavy business-to-business focus.
New Kids on the Block
Ramp Car Games: GT Car Stunts
★4.4 (113.8K)Fun Drive Games
📈Rapidly expanding from corporate cards into procurement and automated spend management.
Brex Browser Extension
★4.6 (2.2K)Brex
Fintech-led spend management platform that integrates deeply with business procurement workflows.
The outtake for Amazon Business: B2B Shopping
Strengths to defend, gaps to attack
Core Strengths
- Unmatched logistics and delivery infrastructure
- Unique mobile-first procurement tools (Three-Way Match)
- Deep integration with financial software like QuickBooks
Critical Frictions
- Poor tablet user experience and forced migration friction
- Critical UI bugs (blank screens, image loading failures)
- Negative sentiment trend regarding customer service
Growth Levers
- Improve tablet-specific UI to recapture lost user segments
- Deepen fintech integrations to compete with Ramp/Brex
- Expand policy-driven buying tools for smaller organizations
Market Threats
- Alibaba's dominance in direct-to-manufacturer wholesale pricing
- Niche marketplaces like Faire and Zoro capturing vertical-specific spend
- Fintech-led spend management platforms automating the procurement cycle
Key Takeaways
Amazon Business: B2B Shopping is a challenged business app that is free with in-app purchases. With a 4.5/5 rating from 31.9K reviews, it faces significant user friction. Users particularly appreciate convenience and utility, though forced business account/app replacement remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon