TL;DR:eSIM Plus provides a dual-service platform for global eSIM data and virtual phone numbers, targeting international travelers and digital nomads. Users feel Upset, praising general satisfaction but frustrated by fraudulent business practices. If I were the PM, I would halt all new feature development to focus exclusively on billing transparency and service reliability.|TL;DR:eSIM Plus provides a dual-service platform for global eSIM data and virtual phone numbers, targeting international travelers and digital nomads. Users feel Upset, praising general satisfaction but frustrated by fraudulent business practices. If I were the PM, I would halt all new feature development to focus exclusively on billing transparency and service reliability.
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eSIM Plus: Second Phone Number is a struggling business app that is free with in-app purchases. With a 4.0/5 rating from 1.7K reviews, it struggles with user retention. Users particularly appreciate general satisfaction, though fraudulent business practices remains a common concern.

What is eSIM Plus: Second Phone Number?

eSIM Plus provides a dual-service platform for global eSIM data and virtual phone numbers, targeting international travelers and digital nomads. While it differentiates through cryptocurrency payment support and a streamlined 'Activate. Connect. Done.' workflow, it is currently mired in a significant reputational crisis. Users report severe issues with billing transparency, non-functional numbers, and the unilateral downgrading of lifetime plans, placing the app at high risk of churn to more reliable competitors like Numero eSIM.

Current Momentum

v2.8 · 1w ago

Maintenance

The app is currently in maintenance mode, with the most recent update focusing exclusively on performance and stability improvements.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Numero eSIM: Numero Virtual

Numero eSIM: Numero Virtual

By Smarteletec S.L.

Other Rivals

NomadWallet: Travel Spend App
Fees Management - Student App

7-Day Rank Pulse 🇺🇸

Business

No ranking data

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Virtual Phone NumbersDifferentiator

Provides a secondary, real online number for SMS, calls, and service registration without needing a second SIM card or device.

Global eSIM Data PlansStandard

Provides mobile internet access in multiple countries via eSIM technology, eliminating the need for physical SIM swaps.

Multi-Currency/Crypto PaymentsDifferentiator

Supports diverse payment methods including credit cards and cryptocurrency for global accessibility.

How much does it cost?

Freemium
  • Free app download with pay-as-you-go data plans
  • Subscription-based options to keep plans active

The app utilizes a pay-as-you-go model for data and virtual numbers, supplemented by subscriptions. However, current sentiment suggests significant friction in the subscription cancellation process and pricing transparency.

Who Built It?

Appvillis app icon 1
Appvillis app icon 2
Appvillis app icon 3
Appvillis app icon 4

Appvillis

(62.7K)

Equipping power users and digital nomads with AI-enhanced messaging and global connectivity tools.

Portfolio

6

Apps

Free 5
Photo & Video20%
Entertainment20%
Productivity20%

Who is Appvillis?

Appvillis operates as a utility-focused publisher specializing in 'prosumer' enhancements for existing ecosystems, most notably Telegram. Their strategic moat lies in the deep integration of Web3 wallets and AI assistants into a privacy-first messaging client, positioning them as a bridge for crypto-native users. However, the portfolio shows a clear divergence: while their flagship maintains a strong market position, other utility titles are currently navigating significant operational friction and negative user sentiment regarding service reliability.

Who is Appvillis for?

  • Tech-savvy professionals
  • Crypto enthusiasts
  • Digital nomads requiring advanced privacy
  • Multi-account management
Steady

Portfolio momentum

While 60% of the portfolio is in maintenance or abandoned states, development is intensely concentrated on active titles with 24 releases in the last 6 months.

Last release · 5d agoActive apps · 2Abandoned · 3

What do users think recently?

High confidence · Latest 100 of 1.7K total reviews analyzed

How did the latest release land?

Overall
4.0/ 5
(1.7K)
Current version
4.0/ 5
0.0 vs overall
(1.7K)
Main signal post-update: general Satisfaction.

What is the recent mood?

Upset

Recent user voice shows a upset sentiment. Users appreciate general satisfaction, but report fraudulent business practices and unilateral contract changes.

What Users Love

General Satisfaction

What Frustrates Users

Fraudulent Business Practices
Unilateral Contract Changes
Non-Functional Service

What is the competitive landscape for eSIM Plus: Second Phone Number?

How's The Business Market?

How does it evolve in the Business market?

ChartRankChange
iOSFree#6521
iOSGrossing#91NEW
No rank history available for this chart.

The rivals identified

The Nemesis

Numero eSIM: Numero Virtual

Numero eSIM: Numero Virtual

Smarteletec S.L.

Numero is the most direct mirror to eSIM Plus, offering the exact same dual-value proposition of international travel data and virtual phone numbers for SMS and social media registration.

Head to Head

Numero eSIM holds a clear market edge due to its significantly larger user base and stronger sentiment. While eSIM Plus offers niche payment flexibility like crypto, Numero's superior reliability and broader feature set make it the more credible choice for professional users.

What sets eSIM Plus: Second Phone Number apart

  • Support for cryptocurrency payments, offering higher anonymity for privacy-conscious users

  • Simplified 'Activate. Connect. Done.' workflow designed for rapid deployment

What's Numero eSIM's Edge

  • Significantly higher rating count and stronger overall user sentiment

  • More comprehensive feature set including call forwarding and personalized voicemail

Contenders

NomadWallet: Travel Spend App

NomadWallet: Travel Spend App

4.3 (6)

Thi Quynh Nhu Phan

A premium eSIM provider that competes on user experience and highly competitive regional data pricing.

Superior UI/UX design that simplifies the complex process of eSIM installation

Strong regional 'Add-on' options that allow users to extend plans seamlessly

Peers

Allows users to trade or sell unused mobile data on a global marketplace

Uses a blockchain-based ecosystem for data transactions

The outtake for eSIM Plus: Second Phone Number

Strengths to defend, gaps to attack

Core Strengths

  • Cryptocurrency payment support for high-anonymity users
  • Unified data and VoIP value proposition
  • Rapid deployment workflow ('Activate. Connect. Done.')

Critical Frictions

  • Severe reputational damage due to billing complaints
  • High failure rate for SMS/WhatsApp registration on virtual numbers
  • Unresponsive or ineffective customer support

Growth Levers

  • Capture the crypto-native traveler market where major rivals (Airalo) are absent
  • Introduce 'Local Calling' to compete directly with Numero eSIM

Market Threats

  • App Store removal due to high fraud/scam report volume
  • Competitors like Hushed offering more stable 'Lifetime' number plans

What are the next best moves?

high

Audit and fix subscription cancellation logic

Directly addresses the 'Fraudulent Business Practices' complaint theme which is the #1 driver of 'Terrible' sentiment and churn.

high

Restore integrity of 'Lifetime' plans

Cites the 'Unilateral Contract Changes' complaint; failure to honor these plans is driving users to competitors like Hushed.

high

Improve virtual number activation success for WhatsApp/SMS

Addresses the 'Non-Functional Service' complaint; users are paying for numbers that fail their primary intended use case.

Feature Gaps vs Competitors

  • Local Calling plans (available in Numero eSIM)
  • Free Coins Center for engagement (available in Numero eSIM)
  • Airmoney/Loyalty program (available in Airalo)
  • Integration with Slack/Dropbox (available in Hushed)

Key Takeaways

If I were the PM, I would halt all new feature development to focus exclusively on billing transparency and service reliability. While the crypto-payment support is a strong differentiator, the current 'Upset' user base and allegations of fraud represent an existential threat to the app's presence on the App Store.

Where Is It Heading?

Declining

Sentiment is 'Terrible' with high-frequency fraud allegations—this is a leading indicator of mass churn and platform intervention.

v2.8.0 focused only on stability and bug fixes, failing to address the core service delivery issues reported by users.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by eSIM Plus: Second Phone Number, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

The app is experiencing a massive surge in negative review volume and a new, critical complaint regarding the unilateral downgrading of 'Lifetime' plans, despite the introduction of cryptocurrency payments as a strategic differentiator.

declined

Escalation of Negative Sentiment

added

Cryptocurrency Payment Support

added

New Strategic Threats and Opportunities

Cite this report

Marlvel.ai. “eSIM Plus: Second Phone Number Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/intel-report/business/esim-plus-second-phone-number

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0