By Appvillis
Report updated Apr 10, 2026
eSIM Plus: Second Phone Number
For international travelers, digital nomads, and professionals who require reliable mobile data and a secondary, private phone number for global communication.
eSIM Plus: Second Phone Number is a struggling business app that is free with in-app purchases. With a 4.0/5 rating from 1.7K reviews, it struggles with user retention. Users particularly appreciate general satisfaction, though fraudulent business practices remains a common concern.
What Is eSIM Plus: Second Phone Number?
Which Momentum?
Maintenancev2.8.0 · 1w ago
eSIM Plus recently focused on performance and stability improvements in version 2.8.0. The app is currently in maintenance mode with no recent major feature updates.
Active Nemesis
Hushed: US Second Phone Number
By AffinityClick
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
What makes this app unique?
What Are The Key Features?
Provides a second phone line for SMS, calls, and service registration without needing a second physical device.
Provides mobile internet access in multiple countries via eSIM technology to avoid roaming fees.
One-tap setup process to activate mobile data or virtual numbers immediately upon arrival in a new country.
Who is it for & how much does it cost?
Target Audience
International travelers, digital nomads, and professionals who require reliable mobile data and a secondary, private phone number for global communication.
Pricing
Freemium- Free to download
- Pay-as-you-go for data and virtual numbers
- Subscription plans for ongoing service
The app uses a consumption-based model supplemented by subscriptions. However, users report significant friction regarding 'bait and switch' validity terms and difficulty canceling subscriptions.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Appvillis make?
User Sentiment
iIndependent intel reports to help builders create better apps. Accuracy improves every day. For informational purposes only.High confidence · 49 reviews available
What is the recent mood?
“Recent user voice shows a upset sentiment. Users appreciate general satisfaction, but report fraudulent business practices and non-functional service.”
What Users Love
THE BEST 10000%😘😘😘
This is the best app I have ever used honestly
What Frustrates Users
This app is a total bait and switch scam.
They unilaterally changed it to a 365-day validity without any notice.
They continue to charge me every month after canceling subscription.
The phone no didn’t work and the after sales customer service is even worse.
Can not send sms can not create WhatsApp
What is the competitive landscape for eSIM Plus: Second Phone Number?
How's The Business Market?
Market outlook for this category
Available very soon
Business Market Trend
Business market trend & dynamics
Available very soon
The rivals identified
The Nemesis
Hushed: US Second Phone Number
AffinityClick Inc.
The most direct hybrid competitor, mirroring the exact dual-value proposition of providing both virtual phone numbers for SMS/Calls and global eSIM data plans.
Head to Head
Numero eSIM holds a clear strategic edge due to its superior reputation and broader feature set. While eSIM Plus offers a similar hybrid model, its low sentiment score and complaints regarding non-functional services make it a high-risk alternative compared to the more established Numero.
What sets eSIM Plus: Second Phone Number apart
- +
More streamlined 'one-tap' activation process for regional data plans
- +
Simplified UI focused specifically on the 'Plus' aspect of adding a second line quickly
What's Numero eSIM: Second Phone Number's Edge
- -
Significantly higher user trust with a much larger rating count (~17k vs 1.6k)
- -
Superior sentiment score compared to eSIM Plus's 'Terrible' rating
Contenders
Massive global coverage with specialized local, regional, and global plans
Airmoney loyalty program that incentivizes repeat purchases for frequent travelers
Holafly eSIM: Unlimited Data
HOLAFLY LIMITED
A major travel competitor that differentiates by offering unlimited data plans in many popular destinations.
Focus on 'Unlimited Data' packages, removing the stress of consumption tracking
Highly rated 24/7 multi-language customer support via WhatsApp
Peers
Nomad Shell
原野 葛
A popular eSIM marketplace that competes for the same digital nomad and international traveler audience.
Clean, modern UI optimized for quick plan comparison
Strong focus on high-speed 5G connectivity in supported regions
Saily eSIM: Travel & Data
Nordvpn S.A.
An adjacent competitor in the travel data space that often bundles data with free international phone numbers via its sister app, Hushed.
Seamless integration with the Hushed ecosystem for a complete data + voice solution
Built-in 'eSIM compatibility' checker to prevent user errors during setup
New Kids on the Block
Saily Seas
★4.7 (1K)ImpactBlue Studios Pty Ltd
A rapidly growing threat backed by the creators of NordVPN, focusing on security and ease of use.
Backed by the Nord Security brand, instantly gaining trust from privacy-conscious users
Extremely simplified onboarding process designed for non-technical users
The outtake for eSIM Plus: Second Phone Number
SWOT Analysis
Core Strengths
- Hybrid dual-value proposition (Data + Numbers)
- Streamlined one-tap activation UI
- Broad global coverage via eSIM technology
Critical Frictions
- Severe trust issues regarding billing and cancellation
- Unreliable SMS/WhatsApp verification functionality
- Unresponsive customer support infrastructure
Growth Levers
- Introduce 'Unlimited Data' tiers to compete with Holafly
- Develop a loyalty program to match Airalo's Airmoney
- Expand virtual number inventory to 80+ countries to match Numero
Market Threats
- App Store removal due to high-frequency fraud allegations
- Loss of market share to trusted brands like Saily (Nord Security)
- Competitor value-adds like Jetpac's airport lounge access
What are the next best moves?
Audit and fix subscription cancellation logic
Fraudulent billing and inability to cancel are the #1 complaint themes, posing a direct risk of platform removal and terminal churn.
Stabilize SMS/WhatsApp verification for virtual numbers
Users report the core 'Second Number' feature fails to receive verification codes, which is a primary use case for the target audience.
Implement a transparent plan-validity dashboard
Frequent complaints about 'bait and switch' validity changes (e.g., 365-day shifts) suggest a need for clear, in-app communication of terms.
Feature Gaps vs Competitors
- Free Coins Center for earning credits (available in Numero eSIM)
- Unlimited Data packages (available in Holafly)
- Slack/Dropbox business integrations (available in Hushed)
- Airport lounge access perks (available in Jetpac)
Key Takeaways
If I were the PM, I would halt all feature development to conduct a full audit of billing practices and SMS gateway reliability. The app currently has a 'Terrible' sentiment profile that threatens its existence on the App Store; until the trust deficit and core service failures are resolved, any marketing or expansion efforts will only accelerate churn.
Where Is It Heading?
Declining
User sentiment is 'Terrible' with high-frequency fraud allegations — high risk of platform removal.
Recent updates (v2.8.0) are limited to bug fixes and optimizations — no active feature expansion.
Core utility failure (SMS/WhatsApp verification) reported by multiple users, invalidating the primary value prop.