Report updated Mar 31, 2026

What Is Microsoft Power BI?

Microsoft Power BI is a leading business intelligence tool that enables professionals to access, annotate, and share data insights on mobile devices. By leveraging the Microsoft ecosystem, it provides a secure, scalable, and AI-driven analytics experience. The platform distinguishes itself through its natural language Q&A virtual analyst and deep integration with Microsoft Fabric. While highly valued for its visualization power, the app currently faces significant challenges regarding mobile stability and navigation, which are negatively impacting user sentiment.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed
Data Visualization & Utility
App Crashes & Stability... Show more

What does it look like?

What are the key features?

Q&A Virtual AnalystDifferentiator

Ask questions in natural language to receive meaningful insights and data visualizations.

Microsoft Fabric IntegrationDifferentiator

Unified analytics platform for data movement, engineering, and monitoring within the Power BI experience.

Real-time Data AlertsStandard

Set custom alerts to receive notifications based on data changes.

Cross-Platform CollaborationStandard

Annotate and share reports seamlessly across Microsoft 365, Teams, and mobile devices.

Barcode/QR ScanningDifferentiator

Scan codes to track inventory and access real-world data in context.

On-premises Data AccessStandard

Securely connect to and view on-premises data sources.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed

Recent user voice shows a mixed sentiment. Users appreciate data visualization & utility and productivity enhancement, but report app crashes & stability and navigation & usability.

What Users Love

Data Visualization & Utility

Great Data Visualization Tool

Helps me to get insights when I want.

Productivity Enhancement

Increased my productivity!

Use this app for work and it helps a lot.

Pain Points

App Crashes & Stability

App force closes upon opening with new 18.4 beta.

App immediately shuts down once opened

Navigation & Usability

Difficult to navigate

NOT intuitive.

High confidence · 99 reviews available

What are the pros and cons?

Pros

  • Deep integration with Microsoft 365/Fabric
  • Advanced AI-powered natural language querying
  • Enterprise-grade security and governance

Cons

  • Persistent app crashes and stability issues
  • Non-intuitive mobile navigation
  • Complex and friction-heavy authentication flows

What is the market outlook?

Growth Opportunities

  • Mobile-first UX redesign
  • Expanding offline capabilities
  • Onboarding optimization for non-technical users

Market Threats

  • Agile mobile-first BI competitors
  • User churn due to technical instability
  • Cloud-native platforms with lower entry barriers

What are the key takeaways?

Microsoft Power BI is a divisive business app that is free with in-app purchases. With a 4.6/5 rating from 164.8K reviews, it receives mixed feedback from users. Users particularly appreciate data visualization & utility, though app crashes & stability remains a common concern.

Best for: Business professionals, data analysts, and enterprise organizations requiring scalable, secure, and collaborative business intelligence tools.

How much does it cost?

Model: freemium

Tiers:
Free account for personal use and viewingPower BI Pro at $14.00/user/month (paid yearly)Power BI Premium Per User at $24.00/user/month (paid yearly)

Uses a tiered subscription model to scale from individual self-service users to enterprise-wide deployments, with a free entry point to drive adoption.

iOS Version

37.2

Android Version

2.2.260326.21297864

Release Date

Dec 21, 2014

iOS Price

Free

Android Price

Free

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Microsoft Power BI Intelligence Report.” Updated Mar 31, 2026. https://marlvel.ai/intel-report/business/microsoft-power-bi

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