By Pasturemap
Report updated May 13, 2026
PastureMap+
For ranchers and farmers focused on regenerative grazing practices and soil health management.
PastureMap+ is an established business app that is available. With a 3.2/5 rating from 24 reviews, it shows polarized user reception.
What is PastureMap+?
PastureMap+ is a ranch and livestock management app for iOS and Android that provides offline grazing planning and herd record-keeping.
Ranchers hire this tool to manage grazing cycles and soil health in remote areas where cellular connectivity is unreliable.
Current Momentum
v2.6 · 2w ago
Maintenance- Ships frequent updates for offline stability.
- Maintains grazing-focused feature set.
Active Nemesis
fieldmargin: manage your farm
By Field Margin
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Maps fences, subdivisions, and water tanks for use in remote areas without cellular reception
Visualizes herd movements, rest days, and pasture history to calculate stocking capacity
Logs herd records and individual animal notes to forecast average daily gains and profitability
How much does it cost?
- Starter plan: 1 member, 50 animals at $10.00/month
- Basic plan: up to 10 members
- Pro plan: unlimited members with premium support
Subscription model anchored at $10.00/month for entry-level usage, with pricing scales based on team size and animal count.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Pasturemap make?
What do users think recently?
Medium confidence · 24 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment.
Limited review volume (24 reviews). Sentiment analysis will deepen as more data lands.
What is the competitive landscape for PastureMap+?
How's The Business Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
PastureMap+ must prioritize high-value hardware integrations to match Fieldmargin's utility or double down on a niche, superior UX for grazing-specific workflows.
What sets PastureMap+ apart
Focused architecture specifically optimized for grazing planning rather than general-purpose farm management.
Streamlined, reengineered interface designed for faster performance during field-based livestock operations.
What's fieldmargin: manage your farm's Edge
Robust ecosystem integrations with major agricultural hardware like John Deere for automated data collection.
Superior community scale and review volume, signaling higher trust and reliability for enterprise users.
Contenders
Variable rate seeding prescriptions offer precision agronomy capabilities that differentiate it from basic livestock management apps.
Extensive third-party data integration ecosystem allows for a more holistic view of farm performance than standalone tools.
Advanced fertilizer recommendation editor provides granular agronomic control that is absent from PastureMap+'s grazing-focused feature set.
Wireless recommendation sync streamlines the transition from office planning to field-level execution for complex operations.
Standardized reporting features allow for professional-grade data sharing that exceeds PastureMap+'s current output capabilities.
Proven offline data synchronization ensures reliability in remote ranching environments where connectivity is often inconsistent.
Peers
Direct EID reader integration simplifies livestock tracking and compliance, a major pain point for professional cattle ranchers.
Proven offline mode stability provides a reliable fallback for users operating in areas with poor cellular coverage.
Real-time field mapping and RemoteView features provide immediate operational visibility that PastureMap+ cannot currently match.
Deep integration with precision planting hardware creates a high barrier to entry for competitors lacking similar partnerships.
Multispectral satellite imagery provides visual field health data that is significantly more advanced than standard mapping.
Variable rate application maps offer actionable insights for crop-heavy operations that overlap with diversified ranching businesses.
Unlimited user access model encourages team-wide adoption, creating a stronger collaborative network effect than PastureMap+.
Interactive farm mapping provides a more visual, intuitive interface for managing complex grazing rotations.
New Kids on the Block
Shift trade coordination and leadership dashboards offer unique team management features that could inspire future ranch-staffing modules.
Automated service reminders and waste manifest reporting provide niche operational efficiency tools for specialized ranch infrastructure.
The outtake for PastureMap+
Strengths to defend, gaps to attack
Core Strengths
- Offline-first GPS mapping enables reliable field use in remote areas without cellular reception
Critical Frictions
- Manual data entry requirements create high user friction compared to competitors with automated hardware sync
Growth Levers
- Integrating EID reader support could directly address a major pain point for professional cattle ranchers
Market Threats
- Established competitors with automated machinery data integrations create high switching costs that drain the potential user base
What are the next best moves?
Integrate EID reader support because it is a top pain point for professional ranchers → increase professional segment retention
Competitor analysis identifies EID reader integration as a key differentiator for Herdwatch, a direct functional competitor.
Trade-off: Deprioritize the UI redesign of the grazing chart — EID integration has higher impact on professional user acquisition.
A counter-intuitive read
The app's small user base is not a failure but a result of its hyper-focus on offline-first grazing, which creates a specific, defensible utility that general-purpose farm managers cannot replicate.
Feature Gaps vs Competitors
- Automated machinery data integration (available in fieldmargin)
- Direct EID reader integration (available in Herdwatch)
- Real-time field mapping and RemoteView (available in FieldView Cab)
Key Takeaways
PastureMap+ holds a clear niche in offline grazing planning, but the lack of automated hardware integration limits its appeal to professional operations, so the PM should prioritize EID reader support to prevent churn to more automated competitors.
Where Is It Heading?
Mixed Signals
The agricultural software market is consolidating around platforms that offer automated data collection, putting standalone tools at risk. PastureMap+ must bridge the automation gap to remain relevant for professional ranchers, or it will be relegated to a secondary, manual-entry tool.
Lack of automated hardware integration creates a competitive disadvantage against fieldmargin, which limits the app's appeal to large-scale, tech-enabled ranching operations.
Offline-first functionality remains a strong retention mechanism for users in remote areas, providing a stable foundation for future feature expansion.