Report updated Apr 3, 2026
SEMrush
v1.5.0SEO professionals and digital marketers who need to monitor their website's search performance on the go.
What Is SEMrush?
Launched Apr 26, 2019
Updated Dec 2019
What does it look like?
What are the key features?
Monitor keyword rankings in Google search results (top 3, 10, 20, or 100).
Use detailed filters to isolate specific keyword data from the full list.
Generate visual trends for website visibility, traffic, and average position over a custom date range.
Syncs with pre-setup Position Tracking campaigns from the main SEMrush platform.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
What are the pros and cons?
Pros
- Strong brand equity in the SEO industry
- Seamless integration with SEMrush desktop ecosystem
- High-quality data visualization for visibility trends
Cons
- Outdated software (last updated Dec 2019)
- Critically low user rating (2.08)
- Mandatory pre-setup desktop campaign creates high friction
What is the market outlook?
Growth Opportunities
- Modernize UI/UX to capture users from niche mobile-first trackers
- Implement push notifications for ranking volatility alerts
- Add standalone mobile keyword research tools
Market Threats
- Modern rank tracking apps like Wincher offering better mobile experiences
- First-party data apps from Google (Ads/Analytics) reducing the need for third-party trackers
- Brand damage caused by unmaintained mobile software
Who competes with SEMrush?
The Nemesis
Why it's a threat
- +
Higher rated at 4.0★ vs 2.1★
- +
AI-Generated Insights
Contenders
Directly competes for the SEM and keyword research workflow, providing search volume and performance data.
AI-Powered Recommendations
Peers
Enterprise-grade performance monitoring used by the same high-end professional demographic as SEMrush.
Interactive Scorecards
HubSpot
★4.7 (15K)HubSpot, Inc.
Broader marketing platform that includes SEO recommendations and performance tracking within its ecosystem.
Broader marketing platform that includes SEO recommendations and performance tracking within its ecosystem.
Metricool
★3.0 (76)Metricool Software SL
Unified analytics platform for web and social media that overlaps with SEMrush's traffic monitoring features.
Unified analytics platform for web and social media that overlaps with SEMrush's traffic monitoring features.
Buffer: Plan & Schedule Posts
★4.7 (33K)Buffer, Inc.
While social-focused, it competes for the attention of digital marketers managing multi-channel performance.
While social-focused, it competes for the attention of digital marketers managing multi-channel performance.
What are the key takeaways?
SEMrush is a divisive business app that is free with in-app purchases. With a 2.1/5 rating from 65 reviews, it receives mixed feedback from users.
Best for: SEO professionals and digital marketers who need to monitor their website's search performance on the go.
How much does it cost?
Model: freemium
The app acts as a mobile companion tool for existing enterprise/professional subscribers rather than a standalone product.
iOS Version
1.5.0
Release Date
Apr 26, 2019
iOS Price
Free