By SEMrush
Report updated Apr 16, 2026
SEMrush
For sEO professionals and digital marketers who need to monitor their website's search performance on the go.
SEMrush is an established business app that is free with in-app purchases. With a 2.1/5 rating from 65 reviews, it shows polarized user reception.
What is SEMrush?
Current Momentum
v1.5
Improves app stability and performance
Active Nemesis
SEO Edge
By Leon Huang
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Monitor keyword rankings in Google search results (top 3, 10, 20, or 100).
Use detailed filters to isolate specific keyword data from the full list.
Generate visual trends for website visibility, traffic, and average position over a custom date range.
Syncs with pre-setup Position Tracking campaigns from the main SEMrush platform.
How much does it cost?
- Free app download
- Requires existing SEMrush subscription/campaign to function
The app acts as a mobile companion tool for existing enterprise/professional subscribers rather than a standalone product.
Who Built It?
SEMrush
Providing SEO professionals with mobile-accessible tools for keyword tracking and site auditing. Designed to extend desktop-based search marketing workflows into on-the-go monitoring.
Portfolio
2
Apps
Who is SEMrush?
The publisher operates as a utility-focused extension of a broader desktop SEO suite, prioritizing data synchronization over standalone mobile-first experiences. Their strategic position relies on leveraging existing enterprise subscriptions to drive user retention, rather than acquiring new users through mobile-native discovery. The lack of recent updates suggests a shift in focus away from mobile app development, leaving the current tools as legacy assets for existing power users.
Who is SEMrush for?
- SEO specialists
- Digital marketers who manage web performance
- Search visibility
Portfolio momentum
With zero releases in the last 6 months and one of two apps classified as abandoned, the publisher is currently in a maintenance-only state.
What other apps does SEMrush make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for SEMrush?
How's The Business Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
SEO Edge
★3.5 (96)Leon Huang
⚡The most direct iOS-native competitor focusing exclusively on keyword rank tracking and position monitoring across multiple search engines.
Head-to-head analysis pending — refresh this report for a detailed comparison.
Contenders
AI-Generated Insights
Cross-Platform Integration
Optimization Score & Recommendations
Expert Support Chat
North Georgia Majestic Weather
★5.0 (5)North Georgia Weather
Compete's with SEMrush's backlink analysis and site authority metrics, providing deep link intelligence on the go.
Peers
Interactive Scorecards
HubSpot
★4.7 (14.8K)HubSpot, Inc.
⚡Broader marketing platform that includes SEO recommendations and performance tracking within its ecosystem.
Metricool
★3.5 (1.9K)Metricool Software SL
⚡Unified analytics platform for web and social media that overlaps with SEMrush's traffic monitoring features.
Buffer: Plan & Schedule Posts
★4.7 (33.2K)Buffer, Inc.
⚡While social-focused, it competes for the attention of digital marketers managing multi-channel performance.
The outtake for SEMrush
Strengths to defend, gaps to attack
Core Strengths
- Strong brand equity in the SEO industry
- Seamless integration with SEMrush desktop ecosystem
- High-quality data visualization for visibility trends
Critical Frictions
- Outdated software (last updated Dec 2019)
- Critically low user rating (2.08)
- Mandatory pre-setup desktop campaign creates high friction
Growth Levers
- Modernize UI/UX to capture users from niche mobile-first trackers
- Implement push notifications for ranking volatility alerts
- Add standalone mobile keyword research tools
Market Threats
- Modern rank tracking apps like Wincher offering better mobile experiences
- First-party data apps from Google (Ads/Analytics) reducing the need for third-party trackers
- Brand damage caused by unmaintained mobile software
Key Takeaways
SEMrush is an established business app that is free with in-app purchases. With a 2.1/5 rating from 65 reviews, it shows polarized user reception.
Where Is It Heading?
Trend analysis
Available very soon