Report updated Mar 31, 2026

What Is CLIK by CrazyLabs?

CLIK by CrazyLabs is a specialized B2B utility application designed for game developers partnered with CrazyLabs. It provides on-the-go access to marketability test results, revenue metrics, and creative performance data. By enabling real-time monitoring of KPIs like CPI and CTR, the app serves as a critical retention and transparency tool within the CrazyLabs publishing ecosystem, helping developers make data-driven decisions.

What does it look like?

What are the key features?

Real-time Dashboard MonitoringDifferentiator

Provides on-the-go access to live marketability test results and game performance metrics.

Marketability Testing InsightsDifferentiator

Access to key metrics like CPI, CTR, and video performance to evaluate game potential.

Revenue & Creative AnalyticsStandard

Detailed breakdown of revenue performance and creative asset effectiveness.

Mobile NotificationsStandard

Instant updates on test results directly to the mobile device.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Gathering public signals...

Sentiment analysis will be available once enough user reviews are collected.

What are the pros and cons?

Pros

  • Strong integration with the proprietary CrazyLabs publishing ecosystem.
  • Provides high-value, niche metrics (CPI/CTR) critical for game developers.
  • Facilitates real-time decision-making.

Cons

  • Poor user ratings (2.33 stars) suggest significant UI/UX or stability issues.
  • Extremely limited reach; exclusive to CrazyLabs partners.
  • Lack of community or interactive support features.

What is the market outlook?

Growth Opportunities

  • Expand functionality to include automated A/B testing recommendations.
  • Integrate push-notification alerts for specific performance thresholds.
  • Improve mobile-first reporting interface to address low ratings.

Market Threats

  • Competitor publishers offering superior, more stable mobile dashboards.
  • Risk of developers moving to self-publishing if dashboard data is perceived as unreliable.

What are the key takeaways?

CLIK by CrazyLabs is a divisive developer tools app that is completely free. With a 2.3/5 rating from 6 reviews, it receives mixed feedback from users.

Best for: Mobile game developers currently partnered with or applying to publish games through CrazyLabs.

How much does it cost?

Model: free

Tiers:
Free to use for existing CrazyLabs publishing partners

The app serves as a B2B utility tool for existing partners rather than a standalone monetized product; it is designed to increase transparency and retention for their publishing ecosystem.

iOS Version

2.3.0

Release Date

Mar 31, 2022

iOS Price

Free

Developer

Crazy Labs

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “CLIK by CrazyLabs Intelligence Report.” Updated Mar 31, 2026. https://marlvel.ai/intel-report/developer-tools/clik-by-crazylabs

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