Report updated May 14, 2026
Black & white photo editor
For casual mobile users seeking quick, artistic photo edits for social media sharing.
Black & white photo editor is an established entertainment app that is free with in-app purchases.
What is Black & white photo editor?
Black & White Photo Editor is a mobile utility for applying selective color-splash and grayscale effects to images.
Users hire this app for quick, manual artistic control over photo aesthetics without the learning curve of professional creative suites.
Current Momentum
v1.1 · 7mo ago
Zombie- Last major update September 2025.
- Maintains manual-only editing workflow.
Active Nemesis
Picsart AI Photo Editor, Video
By PicsArt
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Manual brush tool to selectively restore color to specific areas of a grayscale image
One-tap conversion of full images to monochrome or sepia tones
Direct export path to Facebook, WhatsApp, and Instagram
Optional purchase to remove third-party advertisements from the interface
How much does it cost?
- Free with ad support
- Ad-free version available via purchase
Ad-supported model with a clear path to remove inventory via a one-time purchase.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Alejandro Melero Zaballos make?
Good night & morning messages
Books
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Black & white photo editor?
How's The Entertainment Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
The target app cannot compete on feature breadth; it must double down on a 'single-purpose' utility strategy that prioritizes speed and simplicity for casual users.
What sets Black & white photo editor apart
Focused, lightweight UX allows for faster execution of specific color-pop tasks without navigating complex menus.
Lower barrier to entry for users who find feature-heavy suites like Picsart overwhelming or bloated.
What's Picsart AI Photo Editor, Video's Edge
Unmatched AI-powered creative tools that automate complex edits that the target app requires manual effort for.
Massive brand recognition and a multi-million user base provide superior discoverability and social proof.
Contenders
Provides an offline mode that allows for editing without data, a key advantage for users in low-connectivity areas.
Features a diverse art library that enables one-click stylistic changes, reducing the manual effort required by the target.
Focuses on seasonal, event-specific assets like St. Patrick's Day, whereas target focuses on general artistic effects.
Uses a 'photo-bombing' gimmick to drive engagement, contrasting with the target's manual artistic color-splash approach.
Halloween Photo Booth 2017
★3.4 (5)UAB Target Works
This app targets the same entertainment-focused demographic by providing themed photo editing and sticker integration.
Offers live preview functionality, allowing users to see effects before capturing, which the target app lacks.
Includes integrated sharing workflows that simplify the process of posting themed content to social media platforms.
PhotoEffect - Free Pic and Photo Collage Maker & Grid Editor
★5.0 (1)Thanagorn Marukcanon
This app overlaps with the target by providing a broader suite of general photo adjustment and collage tools.
Includes collage and grid-making functionality which provides more utility than the target's singular color-splash focus.
Offers a wider range of compositional overlays that appeal to users looking for all-in-one editing solutions.
Peers
Provides professional-grade HDMI monitoring and scopes, targeting serious creators rather than casual entertainment users.
Includes advanced RTMP live streaming capabilities that offer significant utility for professional mobile content creators.
Open camera app
★3.1 (16)Muhammad Tahir
This app provides a comprehensive suite of AI-driven photo tools that directly overlap with the target's editing functionality.
Integrates AI background removal directly into the camera workflow, streamlining the editing process for the user.
Functions as a full-featured camera replacement, offering more utility than the target's post-processing-only approach.
Draw something AR: CamPainter
★4.3 (43)Nikita Chizhov
This app competes for the creative photo-editing audience by using AR to add artistic layers to real-world images.
Utilizes AR and TrueDepth technology to create interactive, spatial effects that go beyond 2D color-splash editing.
Offers real-time light line drawing, providing a more dynamic and immersive creative experience than static editors.
Hummingbird Flowers
★5.0 (1)SpeckTech Inc.
This app occupies the same entertainment-focused photo category by providing specialized assets for image enhancement.
Leverages AI-generated assets to provide unique, high-quality stickers that differentiate from standard photo editing filters.
Niche focus on floral and nature themes creates a specific aesthetic appeal for a targeted user segment.
New Kids on the Block
Simulates historic photographic processes, providing a unique aesthetic niche that differentiates it from standard color-splash apps.
Enables dual-lens recording and Apple Log support, appealing to power users who prioritize technical image quality.
The outtake for Black & white photo editor
Strengths to defend, gaps to attack
Core Strengths
- Lightweight UX allows for faster execution of specific color-pop tasks
Critical Frictions
- Manual editing process is high-friction compared to AI-automated competitors
Growth Levers
- Integration of AI-based edge detection could reduce manual brushing time
Market Threats
- Lack of update cadence allows competitors to capture the latest trend audience
What are the next best moves?
Ship AI-assisted edge detection because manual brushing is the primary friction point → increase session efficiency
Competitors like Picsart use AI to automate complex edits, making manual tools feel outdated.
Trade-off: Deprioritize the development of new sepia filter presets — edge detection has higher retention impact.
A counter-intuitive read
The lack of AI features is not a weakness but a moat for the 'quick-edit' segment that finds modern, AI-bloated creative suites overwhelming and difficult to navigate.
Feature Gaps vs Competitors
- AI-driven background removal (available in Picsart but absent here)
- Live preview functionality (available in Halloween Photo Booth 2017 but absent here)
Key Takeaways
The app maintains a clear utility niche for casual users, but its reliance on manual editing against AI-powered rivals creates a long-term churn risk, so the PM must prioritize AI-assisted automation to remain relevant.
Where Is It Heading?
Stable
The creative photo market is consolidating around AI-automated workflows, leaving manual-only editors like this app increasingly isolated. The PM must transition to hybrid-manual tools to prevent the user base from migrating to more efficient, AI-capable alternatives.
The absence of AI-driven feature updates allows competitors to capture the creative-trend audience, which will likely lead to declining organic install velocity.
The current manual-editing focus maintains a stable user base of casual editors who prefer simplicity over the complexity of AI-heavy suites.