App Intelligence Report
Beta
Picsart AI Photo Editor, Video
Remove and swap backgrounds in your photos and remove unwanted objects
Metadata
- Audit Date
- Feb 17, 2026
- Signal Count
- 13434504 reviews available
- Version Audited
- 29.3.2
- Publisher
- PicsArt, Inc.
- Platforms
- iOS & Android
- Category
- 🇺🇸 Photo & Video
- App Store Rank
- #12 Free#8 Grossingin Photo & Video (US)
- Target Audience
- Social media creators, solopreneurs, and small business owners who need professional-grade design and video content without the complexity of traditional desktop software.
- Bundle ID (iOS)
- com.picsart.studio
- Bundle ID (Android)
- com.picsart.studio
- Developer Website
- picsart.com
- App Store
- View on App Store
- Google Play
- View on Google Play
Confidence & Data Quality
high confidence — 13434504 reviews available
Sources: Public app store reviews, Developer website content, About us / company information, App store metadata
Market Presence
App Functional Synopsis
Picsart is an all-in-one AI-powered design studio that has evolved from a mobile photo editor into a comprehensive creative suite for social media creators and solopreneurs. With over 150 million users, it positions itself as a bridge between inspiration and professional-quality creation, leveraging generative AI to simplify complex design tasks. Its key differentiator is the integration of advanced AI tools like 'AI Expand' and 'Picsart Flow' with a massive legacy library of 60 million stickers, though it faces significant user friction due to aggressive monetization and technical stability issues.
Key Features
Converts text prompts into custom images, GIFs, and stylized AI avatar portraits.
Seamlessly extends the boundaries of an image by generating new content identical to the original.
Automated workflows that connect AI models, effects, and assets for batch processing.
AI-driven tools to swap backgrounds and clean up unwanted objects.
An expansive workspace to arrange photos, assets, and drafts without spatial constraints.
Tools to create and edit clips with music and filters for TikTok and Reels.
Monetization Strategy
Model: freemium
The strategy utilizes a credit-based system to monetize high-compute generative AI features while offering a robust free tier to maintain its 150M+ user base. The Pro tier specifically targets small businesses and 'solopreneurs' through productivity-boosting features like bulk editing.
User Sentiment
Emerging trends in user feedback
This sentiment analysis is in beta. It highlights recent user feedback trends to help identify areas for improvement. It is not an assessment of the app's overall quality and should be considered alongside other decision-making inputs.
Top Praises
Excellent and easy to use, brilliant tools for creativity, love it.
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very support in stickers and works super app
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Still in beta. You need to be registered to access.
Top Complaints (Impact Areas)
tooooo manyyyy not skippable ads and paid stuff!!!!!!
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gave me a subscription that I never chose to pay for
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Still in beta. You need to be registered to access.
SWOT Analysis
Still in beta. You need to be registered to access.
Data Sources
- Public app store reviews (13434504 available)
- Developer website content
- About us / company information
- App store metadata and version history