Report updated Apr 19, 2026
Meitu- AI Photo & Video Editor
For social media users, content creators, and selfie enthusiasts looking for quick, high-quality, and AI-enhanced photo and video editing tools.
Meitu- AI Photo & Video Editor is an established photo & video app that is free with in-app purchases. With a 4.6/5 rating from 1.5M reviews, it shows polarized user reception. Users particularly appreciate ease of use, though removal of template feature remains a common concern.
What is Meitu- AI Photo & Video Editor?
Current Momentum
v12.8 · 3d ago
IntenseMeitu 12.8.0 introduces cross-format editing for photos, live media, and videos, alongside advanced group eye refinement tools. Two major feature updates were released within a 16-day window.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Advanced facial feature detection for automated skin smoothing, blemish removal, and body reshaping.
Transforms portraits into stylized illustrations using generative AI technology.
Intelligently erases unwanted objects or people from photos and videos.
How much does it cost?
- Free version with core editing tools
- Meitu VIP subscription (1000+ materials, advanced retouching)
- VIP+ tier (reported by users for specific features like watermark removal)
Uses high-utility basic tools to drive acquisition while gating precision-retouching (teeth, hair, wrinkles) behind a subscription. Recent introduction of 'VIP+' features is causing significant user friction.
Who Built It?
Xiamen Meitu Technology Co.
Empowering creators and e-commerce sellers with AI-driven visual enhancement tools for high-quality photo and video production.
Portfolio
12
Apps
Who is Xiamen Meitu Technology Co.?
Meitu has successfully weaponized a decade of proprietary aesthetic data to transition from a utility-based portrait editor into a vertically integrated AI creative powerhouse. Their moat is built on specialized facial recognition models that outperform general-purpose AI competitors in the high-growth social media creator segment. The current strategic expansion into B2B e-commerce automation and multi-modal design agents signals a move to capture professional creative workflows, reducing reliance on the volatile consumer selfie market.
Who is Xiamen Meitu Technology Co. for?
- Social media creators
- Vloggers
- E-commerce sellers seeking high-end aesthetic enhancements
- Automated visual production
Portfolio momentum
Maintaining an exceptionally high development cadence with 97 updates across 11 active apps in the last 6 months.
What other apps does Xiamen Meitu Technology Co. make?
RoboNeo
BeautyCam-AI Photo Editor
Wink: Video Enhancer & Editor
Meipai
Meitu HD
Designkit: Ecommerce Creatives
What do users think recently?
High confidence · Latest 100 of 1.5M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate ease of use and feature versatility, but report removal of template feature and aggressive monetization.
What Users Love
What Frustrates Users
What is the competitive landscape for Meitu- AI Photo & Video Editor?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇪🇨 Ecuador | Photo & Video | iOSGrossing | #28 | ▼1 |
| 🇨🇷 Costa Rica | Photo & Video | iOSFree | #70 | ▲2 |
The outtake for Meitu- AI Photo & Video Editor
Strengths to defend, gaps to attack
Core Strengths
- Market longevity and massive 1.5M+ user rating base
- Proprietary AI tech for facial detection and generative art
- Comprehensive all-in-one photo and video suite
Critical Frictions
- Aggressive ad load for both free and VIP users
- Removal of 'Personalized Templates' feature
- Server instability for AI-powered tools
Growth Levers
- Expansion of video retouching tools for TikTok/Reels creators
- Diversification of AI generative art styles
Market Threats
- Declining user sentiment following feature regressions
- Churn to competitors due to 'VIP+' paywalling
What are the next best moves?
Restore 'Personalized Templates' functionality
This is the top complaint theme and a primary reason power users stay with the app; its removal is a major churn driver.
Fix AI server capacity and 'Server Busy' errors
Paid VIP members report being unable to use the AI tools they pay for, directly impacting retention and subscription value.
Review ad-load for VIP subscribers
Users report seeing ads despite having a premium subscription, which is a significant brand-detractor and source of 'Frustrated' sentiment.
Key Takeaways
Meitu is a powerful AI-first incumbent, but it is currently over-leveraging its market position through aggressive monetization and feature gating. To maintain its #36 Grossing rank, the PM must prioritize restoring the template workflow and stabilizing the AI server infrastructure to appease a frustrated power-user base.
Where Is It Heading?
Declining
Removal of personalized templates in recent updates has triggered a wave of 'Frustrated' user reviews.
Introduction of 'VIP+' tiering is creating friction with existing premium subscribers.
Active investment in advanced AI (wrinkle removal, group eye refinement) keeps the tech stack competitive.