Report updated Mar 31, 2026
Meitu- AI Photo & Video Editor
v12.6.5Social media users, content creators, and selfie enthusiasts.
What Is Meitu- AI Photo & Video Editor?
Launched Feb 15, 2011
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Advanced facial feature detection for automated skin smoothing, blemish removal, and body reshaping.
Transforms portraits and photos into illustrations or artistic styles.
Intelligently erases unwanted objects while preserving the background.
Comprehensive suite for vlogs and social media content.
Pre-designed layouts for quick photo organization.
Over 200+ filters for instant aesthetic adjustments.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate high-quality editing tools, but report excessive advertising and aggressive monetization.”
What Users Love
Simple to use
Doesn't look unreal
Pain Points
Ads get stuck
Forces ads when saving
Paywalling previously free features
High confidence · 99 reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Free | #24 | ▼3 |
| Grossing | #37 |
What are the pros and cons?
Pros
- Extensive AI-powered toolset
- High brand recognition
- All-in-one convenience
Cons
- Intrusive ad implementation
- Aggressive paywalling of legacy features
- Stability issues post-update
What is the market outlook?
Growth Opportunities
- Refining AI UX
- Introducing affordable ad-free tiers
- Improving update stability
Market Threats
- Competitors with less intrusive models
- Mass user churn
- Platform policy changes
What are the key takeaways?
Meitu- AI Photo & Video Editor is a frustrating photo & video app that is available. With a 4.6/5 rating from 1.5M reviews, it frustrates many users from users. Users particularly appreciate high-quality editing tools, though excessive advertising remains a common concern.
Best for: Social media users, content creators, and selfie enthusiasts.
How much does it cost?
Model: subscription
Freemium model leveraging a high-volume free user base to drive subscriptions through exclusive, high-demand AI creative assets.
iOS Version
12.6.5
Android Version
12.5.5
Release Date
Feb 15, 2011
iOS Price
Free
Android Price
Free
Developer
Xiamen Meitu Technology Co., Ltd.