EFEKT Video Effects & Filters

By PicsArt

EFEKT Video Effects & Filters★4.6 (17K+)

PicsArt

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Report updated Apr 18, 2026

EFEKT Video Effects & Filters

ByPicsArt

For social media creators and influencers looking for high-energy, trendy, and unique video content for platforms like TikTok, Instagram, and Snapchat.

TL;DR:EFEKT Video Maker by Picsart is a specialized creative tool designed to transform standard video and photo content into high-energy, stylized media through real-time visual effects.|TL;DR:EFEKT Video Maker by Picsart is a specialized creative tool designed to transform standard video and photo content into high-energy, stylized media through real-time visual effects.

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What is EFEKT Video Effects & Filters?

EFEKT Video Maker by Picsart is a specialized creative tool designed to transform standard video and photo content into high-energy, stylized media through real-time visual effects. By focusing on "movement and sound reacting" effects, the app caters to a demographic of social media influencers and content creators who prioritize viral-ready, trendy aesthetics for platforms like TikTok and Instagram. Positioned within the competitive Photo & Video category, EFEKT differentiates itself through its unique Audio Reactive technology and Human Mode segmentation. While it faces stiff competition from industry giants, its niche focus on real-time, interactive visual manipulation provides a distinct value proposition for users seeking to stand out in crowded social feeds.

Current Momentum

v5.6

- fixed iPhone 15 recording bug

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

VivaVideo - Video Cut & Editor

By Hangzhou Xiaoying Innovation Technology Co.

Other Rivals

7-Day Rank Pulse 🇺🇸

Photo & Video

No ranking data

Photo Video EntertainmentGrossing

Rating Pulse 🇺🇸

Overall

Latest

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

What Are The Key Features?

Audio Reactive EffectsDifferentiator

Visual effects that react in real-time to sound, music, or voice input

Human ModeDifferentiator

AI-powered segmentation to apply effects specifically to people or backgrounds

Real-time Drawing ToolDifferentiator

Draw directly on the camera screen while shooting, with effects following the drawing in real-time

How much does it cost?

Freemium

Free tier with basic editing tools and limited AI access
Pro tier at $10.50/month (billed annually) for advanced AI tools, premium assets, and bulk editing

Uses a freemium model to drive massive user acquisition, leveraging a 'Pro' subscription to gate advanced AI capabilities and premium content assets.

Who Built It?

PicsArt

★★★★★

(15.1M)

Empowering creators with an all-in-one AI-driven design studio. They simplify complex content production for social media and professional use.

Portfolio

Apps

Free 12

Photo & Video25%

Graphics & Design17%

Entertainment17%

Who is PicsArt?

Picsart has successfully transitioned from a traditional photo editor into a comprehensive AI-first creative platform, effectively bridging the gap between casual social media users and professional solopreneurs. Their primary moat is a massive, community-driven network effect paired with a unified workflow that integrates third-party generative models like Runway and Luma directly into the mobile experience. The strategic tension lies in their ability to maintain high-quality user engagement across a diverse creative suite while managing the technical debt of legacy apps that have not received recent updates.

Who is PicsArt for?

Social media creators
Solopreneurs
Digital artists ranging from casual hobbyists to professional designers

Intense

Portfolio momentum

With 13 releases in the last 6 months and major updates to flagship titles within the last week, the publisher maintains a highly active development cycle.

Last release · 7d agoActive apps · 3Abandoned · 7

What other apps does PicsArt make?

Picsart AI Photo Editor, Video

Photo & Video·★4.0(12.2M)

View Intel →

Picsart Color: Draw & Paint

Graphics & Design·★3.8(267.1K)

View Intel →

Picsart GIF & Sticker Maker

Photo & Video·★4.7(2.3M)

View Intel →

Picsart Animator - GIF & Video

Photo & Video·★3.3(280)

View Intel →

PixelArt by Picsart

Games·★4.2(5.9K)

View Intel →

SketchAI: Drawing to AI Photo

Graphics & Design·★3.4(184)

View Intel →

View all apps by PicsArt

What do users think recently?

Analysis in progress, available soon

What is the competitive landscape for EFEKT Video Effects & Filters?

How's The Photo & Video Market?

How does it evolve in the Photo & Video market?

Country	Category	Chart	Rank	Change
🇴🇲 Oman	Photo & Video	iOSGrossing	#95	NEW

The rivals identified

The Nemesis

VivaVideo - Video Cut & Editor

★4.3 (12.3M)

Hangzhou Xiaoying Innovation Technology Co., Ltd.

🚀

Direct competitor in high-end, trend-focused video editing with a heavy emphasis on AI effects and social media-ready templates.

View Intel →

-
AI Video Generation
-
AI Auto Captions

Contenders

VITA - Video Editor & Maker

★4.2 (953.5K)

SNOW Corporation

🔧

Specializes in real-time video effects, transitions, and music-reactive editing specifically for TikTok and Instagram creators.

View Intel →

PIP and Collage

Vita Mahjong

★4.8 (5.3M)

Vita Studio

🚀

Offers a massive library of trendy, real-time effects and filters designed for short-form social content.

View Intel →

Large-Scale Design

Active Mind Levels

CapCut: Photo & Video Editor

★3.5 (12.7M)

Bytedance Pte. Ltd

🔧

The dominant market leader in trend-based, AI-powered video effects and social media editing tools.

View Intel →

AI-Powered Creative Suite

Auto Captions & Text-to-Speech

InShot - AI Video Editor

★4.9 (2.4M)

SHANTANU PTE. LTD.

🚀

Provides a curated set of aesthetic, high-energy filters and effects that cater to the same influencer demographic.

View Intel →

Auto Captions

Smart Tracking

New Kids on the Block

Wink Social: Real & AI Friends

★4.0 (5.8K)

9 Count, Inc.

Rapidly growing tool focusing on AI-driven video enhancement and creative effects for social media.

View Intel →

Wink AI Matching

Collectible Vibes

LumaFusion

★4.8 (24.5K)

Luma Touch LLC

🔧

While more professional, its increasing focus on mobile-first creative workflows makes it a threat for power users.

View Intel →

Hybrid Timeline

Multicam Studio

The outtake for EFEKT Video Effects & Filters

Strengths to defend, gaps to attack

Core Strengths

Strong niche focus on real-time, audio-reactive visual effects.
Advanced AI capabilities like Human Mode segmentation.
High user engagement evidenced by a 4.57 rating across 16k+ reviews.

Critical Frictions

High reliance on specific hardware (Human Mode limited to iPhone Xs+).
Potentially steep learning curve for casual users due to 60+ parameters.
Lack of deep community features compared to social-first editors like CapCut.

Growth Levers

Expansion into more cross-platform social integration.
Developing more template-based workflows to reduce complexity.
Capitalizing on the growing demand for AI-generated video assets.

Market Threats

Market saturation by Bytedance (CapCut).
Rapid feature cloning by larger, better-funded competitors.
Shifts in social media trends away from heavy effects toward raw content.

Key Takeaways

EFEKT Video Effects & Filters is an established photo & video app that is free with in-app purchases. With a 4.6/5 rating from 16.7K reviews, it shows polarized user reception.

Where Is It Heading?

Trend analysis

Available very soon