By PicsArt
Report updated Apr 19, 2026
Picsart GIF & Sticker Maker
For a broad spectrum of users ranging from casual social media creators to small business owners and professional marketers needing efficient, scalable content production.
Picsart GIF & Sticker Maker is an established photo & video app that is free with in-app purchases. With a 4.7/5 rating from 2.3M reviews, it shows polarized user reception. Users particularly appreciate ease of use, though app instability and crashing remains a common concern.
What is Picsart GIF & Sticker Maker?
Current Momentum
v1.0 · 3mo ago
MaintenancePicsart GIF & Sticker Maker introduced a polygon tool and SelfieCam features in its last major update. The app is currently in maintenance mode.
Active Nemesis
GIPHY: The GIF Search Engine
By Giphy
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Comprehensive AI tools including image generation, video editing, and background removal
Capture, combine, and customize media to create animated stickers and GIFs
Connect AI models and effects into reusable, automated creative workflows via Picsart Flow
How much does it cost?
- Free tier with limited AI access and standard tools
- Pro tier at $10.50/month (billed annually) for advanced AI and bulk editing
The app uses a high-friction free tier with intrusive ads to drive users toward the Pro subscription, which gates the most valuable AI and efficiency tools.
Who Built It?
PicsArt
Empowering creators with an all-in-one AI-driven design studio. They simplify complex content production for social media and professional use.
Portfolio
13
Apps
Who is PicsArt?
Picsart has successfully transitioned from a traditional photo editor into a comprehensive AI-first creative platform, effectively bridging the gap between casual social media users and professional solopreneurs. Their primary moat is a massive, community-driven network effect paired with a unified workflow that integrates third-party generative models like Runway and Luma directly into the mobile experience. The strategic tension lies in their ability to maintain high-quality user engagement across a diverse creative suite while managing the technical debt of legacy apps that have not received recent updates.
Who is PicsArt for?
- Social media creators
- Solopreneurs
- Digital artists ranging from casual hobbyists to professional designers
Portfolio momentum
With 13 releases in the last 6 months and major updates to flagship titles within the last week, the publisher maintains a highly active development cycle.
What other apps does PicsArt make?
Picsart AI Photo Editor, Video
Picsart Color: Draw & Paint
EFEKT Video Effects & Filters
Picsart Animator - GIF & Video
PixelArt by Picsart
SketchAI: Drawing to AI Photo
What do users think recently?
High confidence · Latest 100 of 206 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate ease of use and creative customization, but report app instability and crashing and intrusive advertising.
What Users Love
What Frustrates Users
What is the competitive landscape for Picsart GIF & Sticker Maker?
How's The Photo & Video Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
Picsart should double down on 'Creative Control' and manual editing precision to defend against Giphy's search-first model, while improving the 'Sticker Pack' export UX to compete with Sticker.ly.
What sets Picsart GIF & Sticker Maker apart
Advanced Creative Suite: Offers manual drawing tools, complex layering, and Picsart's proprietary artistic filters that Giphy lacks.
WhatsApp Pack Management: Provides a dedicated workflow for bundling and exporting multiple stickers as a single WhatsApp-ready pack.
What's GIPHY: The GIF Search Engine's Edge
Ecosystem Ubiquity: Native API integration as the default GIF engine for nearly every major social platform (Instagram, Slack, TikTok).
Discovery Engine: Superior search algorithms and trending content curation that drive massive user traffic for content consumption, not just creation.
Contenders
Best-in-class AI background removal and subject isolation.
Massive library of trending audio and motion templates that define current social media aesthetics.
Momento: Private Journal Diary
★4.1 (876)d3i Ltd
💀Focuses on 'smart' GIF creation by automatically detecting highlights in the user's photo library.
AI-driven automated creation from existing photo library assets.
Clean, minimalist UI focused on rapid social sharing.
GIPHY Capture. The GIF Maker
0Giphy, Inc.
💀Directly targets the same 'all-in-one' editor niche with a focus on filters and text overlays.
Aggressive SEO positioning for GIF-related search terms.
Simplified template-based approach for quick meme generation.
Peers
Massive library of professional stock elements and animated graphics.
Cross-platform synchronization for professional-grade social media assets.
Advanced manual masking tools for precise sticker creation.
Focus on artistic collage and multi-layered compositions.
Adobe Express: AI Photo, Video
Adobe
Adobe's mobile-first design tool that competes on high-end asset quality and AI-powered background removal.
Integration with Adobe Creative Cloud assets and fonts.
One-tap 'Quick Actions' for background removal and resizing.
New Kids on the Block
Frame-by-frame drawing tools with onion skinning.
Support for digital pens and pressure sensitivity.
The outtake for Picsart GIF & Sticker Maker
Strengths to defend, gaps to attack
Core Strengths
- Integration with 125+ AI models
- Dedicated WhatsApp sticker pack export workflow
- Massive Android user base (2.3M ratings)
Critical Frictions
- iOS version neglected since 2021
- Aggressive ad monetization disrupting UX
- Export bugs causing blurry output or sync failures
Growth Levers
- AI-driven automated creation (highlight detection)
- Improved search/discovery engine to rival Giphy
- Cross-platform project synchronization
Market Threats
- CapCut's superior AI subject isolation
- Giphy's native integration in major social APIs
- Sticker.ly's dominance in sticker discovery
What are the next best moves?
Resolve iOS Stability Issues
Crashing is the #1 complaint on iOS, leading to a 3.16 rating compared to Android's 4.69.
Fix WhatsApp Export Rendering
Users report blurry output and sync failures, which breaks the app's core 'Sticker Pack' value proposition.
Rebalance Ad Frequency
High-frequency 'endless ads' complaints indicate a monetization strategy that is actively cannibalizing user retention.
Feature Gaps vs Competitors
- Native API integration as a default GIF engine (available in Giphy)
- AI-driven automated highlight detection (available in Momento)
- Frame-by-frame drawing tools (available in FlipaClip)
Key Takeaways
If I were the PM, I would immediately address the platform disparity; the iOS version is a reputational liability that needs either a full rebuild or sunsetting. The core competitive advantage is the manual 'Creative Control' and WhatsApp bundling, which should be protected by fixing the rendering bugs that currently result in blurry exports.
Where Is It Heading?
Mixed Signals
Android version updated Jan 2026 — indicates active investment in the primary user base.
iOS version last updated July 2021 — suggests the platform is currently in maintenance mode or abandoned.
Integration of 125+ AI models — shows strong alignment with Picsart's broader technical roadmap.