Report updated Apr 2, 2026

What Is Picsart GIF & Sticker Maker?

Picsart GIF & Sticker Maker is a specialized mobile utility designed to streamline the creation of animated GIFs and stickers. By offering an all-in-one environment that combines in-app camera capture, multi-media assembly, and a robust library of animated masks and stickers, the app targets casual social media creators who prioritize ease of use. Positioned within the competitive Photo & Video category, the app leverages the broader Picsart ecosystem to differentiate itself. Its primary value proposition lies in its ability to bridge the gap between raw media capture and polished, shareable animated content, funneling users into the premium Picsart subscription model for advanced AI-powered creative tools.

What does it look like?

What are the key features?

Multi-Media GIF CreationStandard

Combine photos, videos, and existing GIFs into a single animated creation

Animated Mask & Sticker LibraryDifferentiator

Access to a library of animated overlays and stickers, with Giphy integration for external imports

In-App Burst CameraStandard

Capture images and videos directly within the app for immediate animation

Advanced Text & EffectsStandard

Apply filters, effects, and custom text captions using various fonts

Social IntegrationStandard

Direct sharing to Picsart community, Facebook, Instagram, Twitter, Messenger, and WhatsApp

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Gathering public signals...

Sentiment analysis will be available once enough user reviews are collected.

What are the pros and cons?

Pros

  • Strong brand association with the Picsart ecosystem
  • Intuitive all-in-one workflow
  • Robust library of animated assets and Giphy integration

Cons

  • Low user rating (3.16)
  • Limited feature differentiation from specialized GIF makers
  • Reliance on the broader Picsart app for advanced features

What is the market outlook?

Growth Opportunities

  • Capitalize on the trend of AI-driven motion
  • Improve community engagement features
  • Expand into short-form video templates to compete with CapCut

Market Threats

  • Dominance of native social media editing tools
  • Shift in user preference toward AI-generated video over traditional GIF assembly
  • High competition from specialized GIF and animation apps

What are the key takeaways?

Picsart GIF & Sticker Maker is a divisive photo & video app that is free with in-app purchases. With a 3.2/5 rating from 206 reviews, it receives mixed feedback from users.

Best for: Social media users and casual creators looking for an easy-to-use, all-in-one mobile tool to generate animated content and stickers for social sharing.

How much does it cost?

Model: freemium

Tiers:
Free tier with basic editing tools and limited AI accessPro tier at $10.50/month (billed annually) for advanced AI tools, premium assets, and bulk editing

The app leverages a freemium model to capture a broad user base, funneling them into a subscription-based ecosystem that offers advanced AI-powered creative tools.

iOS Version

1.9.3

Release Date

Dec 17, 2015

iOS Price

Free

Developer

PicsArt, Inc.

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Picsart GIF & Sticker Maker Intelligence Report.” Updated Apr 2, 2026. https://marlvel.ai/intel-report/photo-video/picsart-gif-sticker-maker

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