Report updated Apr 18, 2026

TL;DR:PixelArt by Picsart is a digital coloring application designed to provide a meditative and creative outlet for both children and adults. Users feel Excited, praising enjoyable gameplay but frustrated by app stability and crashes.|TL;DR:PixelArt by Picsart is a digital coloring application designed to provide a meditative and creative outlet for both children and adults. Users feel Excited, praising enjoyable gameplay but frustrated by app stability and crashes.

PixelArt by Picsart is a well-regarded games app that is available. With a 4.3/5 rating from 6.7K reviews, it maintains solid user satisfaction. Users particularly appreciate enjoyable gameplay, though app stability and crashes remains a common concern.

What is PixelArt by Picsart?

PixelArt by Picsart is a digital coloring application designed to provide a meditative and creative outlet for both children and adults. By combining traditional paint-by-number mechanics with unique features like custom photo-to-pixel conversion and animated storytelling, the app positions itself as a premium, feature-rich alternative in the crowded digital coloring market. While the app benefits from the strong brand ecosystem of Picsart, it currently faces significant headwinds. The product is positioned as a high-value, subscription-based service, yet it struggles with technical stability and user frustration regarding its monetization model. Its primary differentiator—the ability to convert personal photos into pixel art—is a powerful hook that separates it from more static, library-only competitors.

Current Momentum

v4.6

Bug fixes and performance improvements.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Pixel Art - Color by Number

Pixel Art - Color by Number

By Easybrain

Other Rivals

Sandbox Experimental
Color by Number ••
Pixel Studio for pixel art
Color Number: Color by Number
Color by Number Coloring Pages
Cross Stitch Color by Number
Colorfy: Coloring Book Games
Unicorn Color by Number +

7-Day Rank Pulse 🇺🇸

Games

No ranking data

GamesPuzzleGrossing

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Paint by NumberStandard

Interactive coloring experience where users fill in numbered sections with matching colors

Custom Pixel TemplatesDifferentiator

Ability to import photos from the gallery to convert them into pixelated coloring templates

Animated Pixel StoriesDifferentiator

Adventure mode featuring animated stories that unlock rewards upon completion

How much does it cost?

Subscription
  • Free version with limited access
  • PixelArt Gold subscription at $39.99/year with a 3-day free trial

Monetization relies on a high-value annual subscription model that gates the majority of the library and advanced features like custom photo conversion.

Who Built It?

PicsArt, Inc. app icon 1
PicsArt, Inc. app icon 2
PicsArt, Inc. app icon 3
PicsArt, Inc. app icon 4

PicsArt

(15.1M)

Empowering creators with an all-in-one AI-driven design studio. They simplify complex content production for social media and professional use.

Portfolio

13

Apps

Free 12
Photo & Video33%
Graphics & Design17%
Entertainment17%

Who is PicsArt?

Picsart has successfully transitioned from a traditional photo editor into a comprehensive AI-first creative platform, effectively bridging the gap between casual social media users and professional solopreneurs. Their primary moat is a massive, community-driven network effect paired with a unified workflow that integrates third-party generative models like Runway and Luma directly into the mobile experience. The strategic tension lies in their ability to maintain high-quality user engagement across a diverse creative suite while managing the technical debt of legacy apps that have not received recent updates.

Who is PicsArt for?

  • Social media creators
  • Solopreneurs
  • Digital artists ranging from casual hobbyists to professional designers
Intense

Portfolio momentum

With 13 releases in the last 6 months and major updates to flagship titles within the last week, the publisher maintains a highly active development cycle.

Last release · 7d agoActive apps · 3Abandoned · 7

What do users think recently?

High confidence · 69 reviews analyzed · Based on 69 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.3/ 5
(6.7K)
Current version
4.6/ 5
+0.3 vs overall
(780)
Main signal post-update: enjoyable Gameplay.

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate enjoyable gameplay, but report app stability and crashes and aggressive monetization.

What Users Love

Enjoyable Gameplay

What Frustrates Users

App Stability and Crashes
Aggressive Monetization

What is the competitive landscape for PixelArt by Picsart?

How's The Games Market?

Market outlook for this category

Available very soon

The rivals identified

The Nemesis

  1. -

    Weaker sentiment at 45/100 — but still a direct threat

  2. -

    Higher rated at 4.6★ vs 4.3★

  3. -

    Pixel Art Camera

Contenders

Sandbox Experimental

Sandbox Experimental

3.8 (22K)

Ihor Pidhainyi

A highly popular, long-standing direct competitor focusing on the same meditative pixel-by-number experience.

Color by Number ••

Color by Number ••

4.4 (445)

UniCom Technology

Directly competes for the same user base with a focus on simple, relaxing pixel coloring mechanics.

Google Drive Sync

Frame-by-frame Animation

AI Photo-to-Pixel Conversion

Printable Coloring Sheets

Peers

AR Virtual Gallery

Mandala Drawing Mode

Unicorn Color by Number +

Unicorn Color by Number +

4.5 (62)

ZipoApps

A dominant force in the digital coloring space that competes for the same 'relaxing creative outlet' audience.

Paint by Numbers – Relax Art

Paint by Numbers – Relax Art

4.3 (1.3K)

TIG STUDIO VN

Broadens the scope to general paint-by-number, capturing users who enjoy coloring but aren't strictly tied to pixel art.

Adult Coloring Book - Pigment

Adult Coloring Book - Pigment

4.6 (207.8K)

Pixite Inc.

Competes for the same meditative, artistic user base but offers a more 'free-hand' coloring experience.

New Kids on the Block

Pixel Colorfy Art- Colour Book

Pixel Colorfy Art- Colour Book

3.0 (4)

Payal Lakhani

A rapidly growing app utilizing 3D voxel coloring to differentiate from standard 2D pixel art.

Coloring Page: Paint By Number

Coloring Page: Paint By Number

0

Muhammad Tufail Noor

Uses a more modern, gamified approach to coloring that is gaining significant traction with younger audiences.

The outtake for PixelArt by Picsart

Strengths to defend, gaps to attack

Core Strengths

  • Strong brand ecosystem
  • Unique photo-to-pixel conversion
  • High-quality UI/UX

Critical Frictions

  • Frequent app crashes
  • Aggressive paywalls
  • Declining user sentiment

Growth Levers

  • Introduce a mid-tier subscription
  • Expand personalization tools
  • Gamify social sharing

Market Threats

  • Market saturation by Easybrain
  • Emergence of 3D/Voxel competitors
  • High churn due to monetization friction

Key Takeaways

PixelArt by Picsart is a well-regarded games app that is available. With a 4.3/5 rating from 6.7K reviews, it maintains solid user satisfaction. Users particularly appreciate enjoyable gameplay, though app stability and crashes remains a common concern.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by PixelArt by Picsart, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

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Cite this report

Marlvel.ai. “PixelArt by Picsart Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/intel-report/games/pixelart-by-picsart

Agent Markdown (.md)·

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