By Easybrain
Report updated May 13, 2026
Pixel Art － Color by Number
For adults seeking meditative, low-stress digital art activities and brain-training puzzle enthusiasts.
Pixel Art － Color by Number is an established games app that is free with in-app purchases. With a 4.6/5 rating from 3.3M reviews, it shows polarized user reception. Users particularly appreciate relaxing and soothing core gameplay loop provides stress relief for long-term users, though excessive ad frequency interrupts the flow of coloring sessions post-update remains a common concern.
What is Pixel Art － Color by Number?
Pixel Art is a paint-by-number coloring game for adults, offering 40,000+ digital templates on iOS and Android.
Users hire the app for meditative, low-stress creative expression, using the coloring loop as a daily relaxation ritual.
Current Momentum
v10.4 · 2mo ago
Maintenance- Shipped Flower Garden meta-game feature.
- Ships performance and stability updates.
Active Nemesis
Pixel Art － Color by Number
By Easybrain
Other Rivals
7-Day Rank Pulse 🇺🇸
BoardRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Converts user-uploaded photos into pixel-based coloring templates.
Collects unique objects and rewards within a secondary garden-building interface.
Provides tools to automate filling of complex image areas.
How much does it cost?
- Free with ad-supported access
- Premium subscription for ad removal
Freemium model utilizes ad-supported free play to drive scale, with a subscription gate for ad removal.
Who Built It?
Easybrain
Providing casual gamers and puzzle enthusiasts with accessible, meditative brain-training experiences to decompress and stay mentally active.
Portfolio
13
Apps
Who is Easybrain?
Easybrain has established a dominant position in the meditative puzzle category by digitizing classic pen-and-paper logic games with high-fidelity production values. Their moat is built on a massive content library—often exceeding 10,000 assets per title—and a sophisticated live-ops engine that utilizes seasonal events to drive retention in traditionally static genres. The primary strategic tension lies in their aggressive monetization strategy, where high-friction ad-serving is balanced against premium-priced ad-removal tiers, testing the limits of user tolerance in a highly competitive utility-game market.
Who is Easybrain for?
- Adults
- Seniors seeking stress relief
- Memory exercise
- Creative outlets through low-intensity
Portfolio momentum
The publisher maintains an exceptionally high development cadence, having shipped 73 updates across its 27 active apps in the last six months.
What other apps does Easybrain make?
Logic Puzzles - Clue Game
Brick Blast - Ball Breaker
Groovepad - Music & Beat Maker
Art Puzzle - Jigsaw Games
Easy Words - Word Puzzle Games
Number Sums - Numbers Game
What do users think recently?
High confidence · Latest 120 of 1.2K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate relaxing and soothing core gameplay loop provides stress relief for long-term users, but report excessive ad frequency interrupts the flow of coloring sessions post-update.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Pixel Art － Color by Number?
How's The Games Market?
How does it evolve in the Games market?
Pixel Art holds the #37 Free position in the US Puzzle category, though recent volatility (↓34 in overall rankings) indicates increased pressure from lighter, ad-lite competitors. The high review volume (3.2M+ total) confirms a massive install base, but the current monetization friction is beginning to impact sentiment.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇩🇿 Algeria | Puzzle | AndroidFree | #73 | ▼5 |
| 🇺🇸 US | Board | iOSFree | #83 | ▼9 |
The rivals identified
The Nemesis
Head to Head
The target app should defend its content volume lead while experimenting with 'Mystery' or 'Hidden' content tiers to match the engagement hooks of the nemesis. Avoid competing on social features, which are already well-entrenched in the rival's ecosystem.
What sets Pixel Art － Color by Number apart
Larger library of 40,000+ artworks provides superior long-term content retention
More robust 'gaming expert' design framework leads to a more polished, meditative UX
What's Pixel Art － Color by Number's Edge
Mystery category creates a 'gacha-style' curiosity loop that drives daily logins
Community-first social features allow for easier user-generated content sharing
Contenders
Minimalist, distraction-free interface that emphasizes the 'sandbox' feel
Highly optimized for family sharing and younger audiences with strict safety controls
Unique 'Video Coloring' mode where users color moving frames
Offline mode support is more robust than the target app
Color by Number ••
★4.4 (445)UniCom Technology
A high-production-value competitor that uses premium licensed content to attract a similar adult demographic.
Heavy use of licensed characters and trending pop-culture themes
More sophisticated 'Magic Tool' boosters that automate larger sections of the canvas
Peers
Uses professional vector illustrations rather than pixel blocks
Exclusive partnerships with brands like Disney and Marvel
Coloring Book for Adults: Lake
★4.6 (78.7K)Lake Coloring
⚡A premium, artist-centric peer that targets the high-end of the meditative art market.
Features curated collections from real-world independent artists
Includes journaling features to complement the coloring therapy
New Kids on the Block
Focuses on color accuracy and mixing rather than just filling numbered cells
Uses 3D physics-based objects as the primary canvas
The outtake for Pixel Art － Color by Number
Strengths to defend, gaps to attack
Core Strengths
- 40,000+ artwork library sustains long-term content retention
- Gaming-expert design framework produces a polished, meditative UX
Critical Frictions
- High-frequency ad interruptions drive negative sentiment
- Subscription-only ad-free model perceived as poor value
Growth Levers
- Untapped B2B education partnerships for distribution
- Category leader missing wearable integration
Market Threats
- EU data-minimization tightening on kids-adjacent content
- Aggressive ad-frequency driving users to ad-lite competitors
What are the next best moves?
Ship one-time lifetime purchase option because users flag high monthly subscription cost as top friction → reduce churn
Top-requested feature in sentiment analysis.
Trade-off: Pause the Flower Garden expansion sprint — lifetime purchase has higher revenue-retention impact.
Audit ad-frequency logic because excessive ads are the #1 complaint theme → improve rating baseline
High-frequency ad complaints are the primary driver of uninstalls.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's massive content library is a liability, not a strength, because it creates a 'paradox of choice' that forces users to rely on ad-heavy discovery tools.
Feature Gaps vs Competitors
- Mystery category (available in Pixel Art: Color by Number but missing here)
- Video Coloring mode (available in No.Pix but missing here)
Key Takeaways
- The current ad-frequency strategy is a short-term revenue lever that is actively degrading the long-term user base.
- The lack of a lifetime purchase option is a primary friction point for power users who would otherwise convert.
- Content volume is a strong moat, but meta-game progression (Flower Garden) is the necessary evolution to maintain session frequency.
Pixel Art maintains a strong content-volume lead, but the aggressive ad-frequency is actively eroding the user base, so the PM should prioritize a lifetime purchase option to stabilize retention.
Where Is It Heading?
Declining
Casual puzzle traffic is consolidating around fresh entrants, and the current maintenance-mode updates leave Pixel Art exposed to rivals with faster live-ops cycles. The PM must pivot from pure content-volume growth to monetization-friction reduction to prevent further chart slippage.
The latest update failed to address ad-frequency complaints, which compounds the rating drag already visible on Android.
Aggressive ad-frequency is driving users to ad-lite competitors, accelerating churn pressure into Q2.