What Is Pixel Art - Color by Number?

Pixel Art – Color by Number is a leading casual gaming app that provides a meditative coloring experience. It differentiates itself through a vast content library and the introduction of meta-game features like the 'Flower Garden'. Despite its strong market position, the app is currently facing a decline in rankings and user sentiment. The primary friction point is an aggressive ad-monetization strategy that conflicts with the app's core value proposition of relaxation, coupled with reported technical instability.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Excited
Relaxing Gameplay
Excessive Ad Frequency... Show more

What does it look like?

What are the key features?

Flower Garden Meta-GameDifferentiator

A gamified meta-layer where users color unique objects to build and decorate a virtual garden for rewards.

Pixel Art CameraDifferentiator

Allows users to upload personal photos or take selfies to convert them into pixel art coloring templates.

3D ColoringDifferentiator

Provides a unique coloring experience by allowing users to paint 3D objects.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Excited

Recent user voice shows a excited sentiment. Users appreciate relaxing gameplay, but report excessive ad frequency.

What Users Love

Relaxing Gameplay

It is relaxing and fun

Nice game, works like a stressbuster

Pain Points

Excessive Ad Frequency

terrible ad interruptions!

Way too many ads.

High confidence · 50 reviews available

How is it ranked?

ChartRankChange
Grossing#857
Free#8512
No ranking data for this selection.

What are the pros and cons?

Pros

  • Massive content library
  • Strong brand recognition
  • Unique meta-game features

Cons

  • Aggressive ad monetization
  • Technical instability
  • Reported progress loss

What is the market outlook?

Growth Opportunities

  • Optimize ad frequency for better UX
  • Expand 3D content
  • Improve offline stability

Market Threats

  • Competitor UX superiority
  • Hybrid-genre disruption
  • User privacy sensitivity

Who competes with Pixel Art - Color by Number?

Contenders

Paint by Number Coloring Game

Paint by Number Coloring Game

4.7 (399K)

Oakever Games

Strong market presence in the digital coloring space with a nearly identical feature set including daily updates and boosters.

Pure Color by Number Book

Pure Color by Number Book

YUANTU INTERACTIVE TECHNOLOGY PTE. LTD.

Focuses on the pixel-art specific niche with a minimalist aesthetic that appeals to the same core user base.

Color Pop AI - Coloring Book

Color Pop AI - Coloring Book

MWM

Leverages strong branding and frequent content updates to capture the casual coloring market.

Same Space

Adult Coloring Book - Pigment

Adult Coloring Book - Pigment

4.6 (207K)

Pixite Inc.

Provides a more free-form, realistic coloring experience that serves as an alternative for users wanting more creative control.

Lake Erie Boating Weather

Lake Erie Boating Weather

4.2 (135)

LW Brands, LLC

Focuses on high-quality, curated artist illustrations, competing for the premium, mindfulness-focused segment of the category.

Zen Color - Color By Number

Zen Color - Color By Number

4.8 (372K)

Oakever Games

Directly targets the 'mindfulness and zen' messaging theme with a calm, aesthetic-focused coloring interface.

What are the key takeaways?

Pixel Art - Color by Number is a exciting games app that is available. With a 4.6/5 rating from 3.3M reviews, it excites its users from users. Users particularly appreciate relaxing gameplay, though excessive ad frequency remains a common concern.

Best for: Casual gamers and art enthusiasts looking for a meditative, stress-relieving creative outlet that requires no prior artistic skill.

How much does it cost?

Model: subscription

Tiers:
Free version with ads and limited accessPixel Art Premium subscription for ad-free experience, unlimited access to all artworks, and daily updates

Uses a freemium model that leverages high-volume ad-supported play to drive users toward a recurring subscription for an uninterrupted, premium experience.

iOS Version

10.4.0

Android Version

10.7.0

Release Date

Oct 16, 2017

iOS Price

Free

Android Price

Free

Developer

Easybrain Ltd

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Pixel Art - Color by Number Intelligence Report.” Updated Apr 1, 2026. https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring

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