Sora by OpenAI
4.7 (391.3K)OpenAI OpCo, LLCUpdated Mar 2026
A video app from OpenAI - AI video generation by the maker of ChatGPT
Creative individuals, social media content creators, and AI enthusiasts looking to experiment with generative video technology.
What Is Sora by OpenAI?
Sora by OpenAI is a high-performance generative AI application that enables users to create hyperreal, cinematic videos from text or images. It targets creative professionals and social media enthusiasts by offering a unique blend of high-end AI generation and collaborative remixing features.
Despite strong market performance—currently ranked #9 in the Photo & Video category—the app is facing a sentiment crisis. Users are frustrated by overly aggressive content moderation and reduced daily generation limits, which are currently overshadowing the app's impressive creative capabilities.
Media Gallery
Sora by OpenAI Key Features
Generates hyperreal, cinematic videos with sound from simple text prompts
Transforms static images into dynamic, animated video content
Allows users to swap characters, change vibes, and extend stories from existing community creations
User Sentiment
High confidence · 99 reviewsWhat Users Love
Sora is an incredibly powerful AI video tool that transforms imagination into stunning visuals.
Pain Points
Extreme guideline violations that pop up half the time without reason.
Is Sora by OpenAI Free? Pricing & Plans
Model: free
The app currently positions itself as a free-to-use creative tool, likely leveraging a 'freemium' or 'usage-based' model in the future given the high compute costs of AI video generation.
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Free | #9 | ▲1 |
| Grossing | #72 | ▲20 |
Sora by OpenAI Pros and Cons
Pros
- Industry-leading AI model quality
- Strong brand equity
- Intuitive UI
Cons
- Overly restrictive moderation
- Reduced generation limits
- Technical bugs
Market Outlook
Growth Opportunities
- Proprietary social network for AI creators
- Tiered subscription models
- Enterprise expansion
Market Threats
- Competitive landscape
- High user churn due to guardrails
- High compute costs
The Bottom Line
Sora by OpenAI is a divisive photo & video app that is completely free. With a 4.7/5 rating from 391.3K reviews, it receives mixed feedback from users. Users particularly appreciate creative potential, though over-sensitive content moderation remains a common concern.
Best for: Creative individuals, social media content creators, and AI enthusiasts looking to experiment with generative video technology.
App Details
iOS Version
1.2026.76
Android Version
1.2026.071
Release Date
Sep 30, 2025
iOS Price
Free
Android Price
Free
Developer
OpenAI OpCo, LLC