Facetune: Photo & Video Editor
4.6 (362.2K)Lightricks Ltd.Updated Mar 2026
Social media creators, influencers, and individuals looking to enhance their digital presence with professional-grade, AI-assisted photo and video editing.
What Is Facetune: Photo & Video Editor?
Facetune is a premier photo and video editing app that leverages AI to provide professional-grade retouching for social media creators. While it holds a strong market position, ranking #6 in its category, it is currently facing a severe crisis in user sentiment.
The app's primary value proposition is its ability to deliver high-quality, AI-assisted edits with minimal effort. However, recent shifts toward an aggressive, subscription-only model have led to widespread user backlash, with frequent reports of predatory billing and feature degradation.
Media Gallery
Facetune: Photo & Video Editor Key Features
Transforms everyday photos into professional-grade headshots using AI technology.
Provides personalized style, makeup, and accessory recommendations based on unique facial features and skin tone.
Applies skin retouching, makeup, and filters to video content in addition to photos.
Seamlessly removes unwanted people or objects from backgrounds.
Includes blemish removal, teeth whitening, and facial reshaping tools.
Allows users to virtually try on different makeup looks, hair colors, and styles.
User Sentiment
High confidence · 49 reviewsWhat Users Love
I can’t believe how gorgeous Facetune has made me look.
Never disappoints, always has a fix for everything
Pain Points
I tried to cancel my subscription after my free trial, but their pop ups do not comply with googles policies
Cancelled but still charged... I am so upset at being scammed and no way to stop the charges.
You need to pay a subscription in order to use the app. A lot of stuff used to be free now it’s all behind a paywall.
They removed most features with an updated ‘VIP’ paywall.
Is Facetune: Photo & Video Editor Free? Pricing & Plans
Model: freemium
Uses a freemium model with a 7-day free trial to convert users to a recurring subscription, gating advanced AI features and watermark removal behind the VIP tier.
App Store Performance
| Category | Chart | Rank | Change |
|---|---|---|---|
| Photo & Video | Grossing | #6 | |
| Photo & Video | Free | #23 | ▼1 |
| Overall | Grossing | #52 | ▲1 |
Facetune: Photo & Video Editor Pros and Cons
Pros
- Industry-leading AI retouching and generation technology
- Strong brand recognition and established user base
- Intuitive UI/UX that lowers the barrier to entry for professional editing
Cons
- Aggressive and perceived predatory subscription/billing practices
- Negative user sentiment resulting from feature removal and paywalling
- Misalignment between marketing claims and actual feature availability
Market Outlook
Growth Opportunities
- Capitalize on the growing demand for AI-generated professional headshots
- Improve transparency in billing to rebuild trust
- Re-introduce 'freemium' value to regain casual user trust
Market Threats
- Rapidly growing competition from free or lower-cost AI editing alternatives
- Potential regulatory scrutiny regarding subscription cancellation policies
- High churn rates due to 'scam-like' reputation in app store reviews
The Bottom Line
Facetune: Photo & Video Editor is a critically-panned photo & video app that is free with in-app purchases. With a 4.6/5 rating from 362.2K reviews, it is overwhelmingly criticized from users. Users particularly appreciate photo editing quality, though predatory subscription & billing practices remains a common concern.
Best for: Social media creators, influencers, and individuals looking to enhance their digital presence with professional-grade, AI-assisted photo and video editing.