Report updated Apr 16, 2026
BeautyPlus-Selfie Photo Editor
For social media users and selfie enthusiasts looking for an all-in-one, easy-to-use mobile tool to enhance their appearance and create artistic content.
BeautyPlus-Selfie Photo Editor is an established photo & video app that is available. With a 4.6/5 rating from 5.4M reviews, it shows polarized user reception. Users particularly appreciate high-quality editing tools, though deceptive billing & trial practices remains a common concern.
What is BeautyPlus-Selfie Photo Editor?
Current Momentum
v7.35 · 1d ago
ActiveBeautyPlus introduced a new Photobooth feature in version 7.35.0, allowing users to explore multiple styles and capture moments.
Active Nemesis
Facetune: Photo & Video Editor
By Lightricks
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Transforms user photos into artistic styles or avatars using advanced AI models
Simulates classic analog photography with 6 unique vintage camera models and filters
Intelligently detects and removes unwanted people, objects, or backgrounds
Tools for reshaping facial features, body proportions, and skin retouching
How much does it cost?
- Free version with basic tools and ads
- Premium subscription for ad-free experience and 50+ advanced AI features
The app uses a freemium model that increasingly gates legacy free features behind a paywall to force subscription conversion, leading to significant user friction.
Who Built It?
PIXOCIAL TECHNOLOGY (SINGAPORE) PTE
Providing AI-driven visual enhancement tools for social media creators to achieve professional-grade retouching results through mobile-first workflows.
Portfolio
4
Apps
Who is PIXOCIAL TECHNOLOGY (SINGAPORE) PTE?
Pixocial has established a dominant niche in the AI-assisted portrait and video retouching market by verticalizing its portfolio around high-fidelity facial and body editing. Their moat lies in a proprietary AI stack that simplifies complex retouching tasks—such as blemish removal and body reshaping—into one-tap mobile workflows, effectively lowering the barrier to professional-quality content creation. The publisher is currently diversifying its core photo-editing success into video enhancement and gamified utility to capture emerging creator trends.
Who is PIXOCIAL TECHNOLOGY (SINGAPORE) PTE for?
- Social media creators
- Influencers
- Selfie enthusiasts seeking high-impact
- Automated aesthetic enhancements for portraits
Portfolio momentum
Maintained an intense development pace with 29 updates across 4 active apps in the last 6 months, with the most recent release occurring 13 days ago.
What other apps does PIXOCIAL TECHNOLOGY (SINGAPORE) PTE make?
What do users think recently?
High confidence · Latest 100 of 5.4M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate high-quality editing tools, but report deceptive billing & trial practices and aggressive paywalling.
What Users Love
What Frustrates Users
What is the competitive landscape for BeautyPlus-Selfie Photo Editor?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #30 | ▼3 |
| Free | #65 | ▲1 |
The rivals identified
The Nemesis
Head to Head
To defend against Facetune, BeautyPlus must expand its video-beautification suite. While BeautyPlus wins on 'one-tap' ease, Facetune's dominance in video retouching is a major threat as social media shifts toward Reels and TikTok.
What sets BeautyPlus-Selfie Photo Editor apart
Integrated 'Film Cam' feature provides a built-in vintage camera experience that Facetune requires external apps or presets to replicate.
Broader 'Auto-beautification' focus makes it more accessible for users who want one-tap results rather than manual retouching.
What's Facetune: Photo & Video Editor's Edge
Superior video editing capabilities, including AI-driven facial feature adjustment in motion.
Higher brand authority in the 'retouching' space, often used as a verb by the target audience.
Contenders
Music-Integrated Video: B612 allows users to film with music and AR effects simultaneously, targeting the Gen-Z creator market.
Smart Beauty Presets: Offers highly localized beauty standards and filters that are frequently updated to match viral trends.
AR Virtual Try-On: Features highly accurate virtual makeup from real-world brands, moving beyond simple filters into 'beauty-tech'.
Skin Diagnostics: Includes AI-powered skin health analysis, a utility feature BeautyPlus does not currently offer.
Layer-Based Editing: Supports complex compositions and graphic design, whereas BeautyPlus is restricted to single-image retouching.
Community Assets: Features a massive library of user-generated stickers and backgrounds for remixing.
AI Profile Generation: Pioneered the 'AI Yearbook' and professional headshot trends that BeautyPlus is now forced to follow.
Real-time AR Effects: Focuses on high-engagement, viral AR face masks that drive social sharing.
Peers
AI Restoration: Specializes in turning old or blurry photos into HD, a specific utility that complements BeautyPlus's aesthetic filters.
High Velocity: Shipped 28 updates in the last 6 months, primarily focusing on AI model improvements.
Film Emulation: Focuses on authentic film stock replication rather than facial feature manipulation.
Creator Community: A social platform built around photography rather than just a utility tool.
Magic Correction: One-button facial retouching that competes directly with BeautyPlus's 'Auto-beautification'.
AI Avatars: Strong focus on generating stylized artistic portraits from user selfies.
Cinematic Effects: Offers complex visual storytelling tools (3D photos, glitch effects) that go beyond standard beauty filters.
AI-Driven Templates: Focuses on 'vibe' and 'mood' rather than just facial retouching.
New Kids on the Block
AI Art Integration: Seamlessly blends traditional retouching with generative AI art styles in a single workflow.
TikTok Synergy: Optimized for creating content that fits current TikTok aesthetic trends and aspect ratios.
Professional AI Tools: Offers 'AI Skin' and 'AI Hair' tools that provide more granular control than standard beauty filters.
Template-First UX: Focuses on 'one-tap' viral templates that allow users to replicate complex edits instantly.
The outtake for BeautyPlus-Selfie Photo Editor
Strengths to defend, gaps to attack
Core Strengths
- Massive 800M user install base
- Strong 'one-tap' AI automation
- Unique Vintage Film Cam differentiator
- Comprehensive all-in-one feature set
Critical Frictions
- Severe billing transparency issues
- Technical instability/crashes in recent updates
- Aggressive paywalling of legacy features
Growth Levers
- Expansion into high-fidelity video retouching
- AI skin health diagnostics integration
- TikTok-native template development
Market Threats
- Hypic's deep TikTok integration
- Facetune's dominance in video editing
- Platform-level penalties for billing practices
What are the next best moves?
Audit and Revise Trial Onboarding
Top complaint theme is 'Deceptive Billing' with users reporting immediate charges during trials, posing a major churn and legal risk.
Accelerate Video Retouching Roadmap
Competitor Analysis shows Nemesis (Facetune) wins on video retouching, a critical gap as social media shifts to Reels/TikTok.
Prioritize Hotfix for v7.34/7.35 Stability
Sentiment data indicates a surge in 'Technical Instability' complaints where the app closes mid-edit, directly impacting retention.
Feature Gaps vs Competitors
- Advanced Video Retouching (available in Facetune)
- AR Skin Diagnostics (available in YouCam Makeup)
- Layer-Based Editing (available in Picsart)
- TikTok-native synergy/optimization (available in Hypic)
Key Takeaways
BeautyPlus is a market leader at a crossroads; its massive scale is currently being undermined by aggressive monetization that is burning user trust. If I were the PM, I would immediately prioritize billing transparency and app stability to stem the declining sentiment trend before Facetune or Hypic can fully capitalize on the video editing gap.
Where Is It Heading?
Declining
Frustrated user base reporting 'scam' billing practices—major risk to brand equity.
Active investment in generative AI (Pet Portraits, Avatars) keeps the app relevant to current trends.
Free chart rank dropped (↓2) while Grossing remains high, suggesting a shift toward extracting value from existing users over acquiring new ones.