Marlvel Logo
App Intel Report

Related Apps

BESTPLAY Play to earn & donate

BESTPLAY Play to earn & donate

Bestplay

View Intel

Report updated Mar 31, 2026

What Is Disney Stickers: Raya?

Disney Stickers: Raya is a thematic digital sticker pack designed to enhance messaging experiences for fans of the film Raya and the Last Dragon. The app provides 21 unique, high-quality stickers featuring key characters and iconic moments from the movie, allowing users to integrate Disney-branded content into their daily conversations on iMessage and WhatsApp. Positioned within the Entertainment category, the app serves as a targeted marketing extension of the Disney ecosystem. Its primary value proposition is character-driven expression, leveraging the hype surrounding the film's theatrical and Disney+ Premier Access release.

What does it look like?

What are the key features?

Thematic Sticker PackStandard

A collection of 21 unique stickers featuring characters and scenes from Disney's Raya and the Last Dragon.

Cross-Platform Messaging IntegrationDifferentiator

Stickers are compatible with iMessage on iOS and WhatsApp on Android.

Animated StickersStandard

Includes animated sticker support for iPhone and iPad users on iOS 10 and later.

Chat Interaction ToolsStandard

Allows users to peel and place stickers on top of chat bubbles, photos, and videos.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Gathering public signals...

Sentiment analysis will be available once enough user reviews are collected.

What are the pros and cons?

Pros

  • Strong brand equity and recognizable IP (Disney).
  • Seamless integration with major messaging platforms (iMessage/WhatsApp).
  • High-quality, curated content tailored to specific movie release cycles.

Cons

  • Limited utility; the app provides no functionality beyond static/animated image sharing.
  • Paid model ($1.99) may deter casual users compared to free, ad-supported sticker alternatives.
  • Lack of social media integration to drive community engagement.

What is the market outlook?

Growth Opportunities

  • Potential to bundle with other Disney sticker packs to increase average order value.
  • Expansion into more messaging platforms (e.g., Telegram, Signal) to capture broader user bases.
  • Implementation of a 'freemium' model with a few free stickers to drive initial downloads and upsell the full pack.

Market Threats

  • High competition from free, user-generated sticker apps and platform-native sticker stores.
  • Rapid decline in relevance once the movie's promotional window closes.
  • Platform policy changes regarding third-party sticker integration.

What are the key takeaways?

Disney Stickers: Raya is a divisive entertainment app that is a paid app.

Best for: Disney fans and movie enthusiasts who want to express themselves using characters from Raya and the Last Dragon in their daily messaging.

How much does it cost?

Model: paid

Tiers:
One-time purchase of $1.99 for the full sticker pack

Monetization is based on a direct, low-cost premium model tied to intellectual property, leveraging movie release hype to drive one-time sales.

iOS Version

1.0

Android Version

1.0.0

Release Date

Mar 12, 2021

iOS Price

$1.99

Android Price

$1.99

Developer

Disney

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Disney Stickers: Raya Intelligence Report.” Updated Mar 31, 2026. https://marlvel.ai/intel-report/entertainment/disney-stickers-raya

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0