Report updated Apr 13, 2026
Color by Number：Coloring Games
For casual gamers, art enthusiasts, and individuals seeking stress-relief activities who enjoy creative, low-pressure digital hobbies.
Color by Number：Coloring Games is a well-regarded entertainment app that is free with in-app purchases. With a 4.7/5 rating from 2M reviews, it maintains solid user satisfaction. Users particularly appreciate relaxing gameplay, though excessive advertising remains a common concern.
What is Color by Number：Coloring Games?
Current Momentum
v12.8 · 1w ago
MaintenanceColor by Number is currently in maintenance mode, focusing exclusively on bug fixes and content updates. No significant feature-based major updates were identified in the provided history.
Active Nemesis
Pixel Art － Color by Number
By Easybrain
Other Rivals
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Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Allows users to import photos from their gallery or take new pictures to convert into custom color-by-number templates.
A social hub where users can share their completed masterpieces and browse pixel art created by other enthusiasts.
Multiple digital tools and effects to enhance the efficiency and creativity of the coloring process.
How much does it cost?
- Free to download and play
- In-app purchases for premium content or tools
The app uses a high-frequency ad model to monetize its large free user base, supplemented by IAP. Sentiment data suggests the ad load has recently increased to a level that is triggering user frustration and churn risks.
Who Built It?
Wildlife Studios
Developing high-fidelity mobile games that bridge casual accessibility with competitive multiplayer for a global audience.
Portfolio
13
Apps
Who is Wildlife Studios?
Wildlife Studios operates as a genre-agnostic publisher, maintaining a massive legacy portfolio of arcade simulators while pivoting toward high-fidelity, real-time multiplayer ecosystems. Their structural advantage lies in a sophisticated live-ops engine and a cross-promotion network that allows them to scale new competitive titles using their established user base. The key strategic inflection point is their transition from simple physics-based mechanics to complex, service-oriented games that demand higher technical stability and deeper social integration.
Who is Wildlife Studios for?
- A diverse global user base ranging from casual sandbox creators
- Families to competitive sports enthusiasts
- Tactical shooter players
Portfolio momentum
The publisher maintains an active development cycle with 91 releases in the last 6 months across 21 active titles, though 12 legacy apps remain in maintenance.
What other apps does Wildlife Studios make?
Paradise Paws: Merge Animals
Block Craft 3D: Building Games
War Machines：Battle Tank Games
Midas Merge: Relaxing Games
Tennis Clash：Sports Stars Game
Sniper 3D: Gun Shooting Games
What do users think recently?
High confidence · Latest 100 of 1.6M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate relaxing gameplay and creative features, but report excessive advertising and technical bugs and stability.
What Users Love
What Frustrates Users
What is the competitive landscape for Color by Number：Coloring Games?
How's The Entertainment Market?
How does it evolve in the Entertainment market?
| Chart | Rank | Change |
|---|---|---|
| Free | #38 | ▲14 |
| Grossing | #71 | ▼9 |
The rivals identified
The Nemesis
Head to Head
While Wildlife Studios leads on creative features and social connectivity, Easybrain holds the edge in technical execution and UI fluidity. Users seeking a social experience prefer Wildlife, while those prioritizing a frictionless, bug-free coloring session lean toward Easybrain.
What sets Color by Number：Coloring Games apart
Superior personalization through the 'Custom Image Import' feature which turns user photos into pixel art
Vibrant 'Community Sharing' hub that allows users to browse and interact with other creators' work
What's Pixel Art － Color by Number's Edge
Significantly higher technical reliability and smoother performance on older devices
More intuitive 'Booster' tools (like the Magic Wand) that feel more responsive during gameplay
Contenders
Simpler, more 'retro' interface that appeals to purists
Highly effective educational application for children's motor skills
Optimized for low-end devices with a smaller app footprint
Heavy emphasis on 'Special Effect' images like neon and glowing art
Peers
Exclusive partnerships with major brands like Marvel and Disney
Sophisticated 'tapestry' style art that feels more like a finished painting
Curated collections from real-world independent artists
Integration of journaling features alongside coloring
New Kids on the Block
Innovative 'swipe-to-color' mechanic that feels more tactile
Modern, high-end aesthetic that targets a younger, design-conscious audience
The outtake for Color by Number：Coloring Games
Strengths to defend, gaps to attack
Core Strengths
- Unique Custom Image Import feature
- Established Community Sharing social hub
- Massive rating volume (1.9M+) driving App Store visibility
- Strong category rankings (#25 Free, #63 Grossing)
Critical Frictions
- Aggressive ad frequency causing declining sentiment
- Technical bugs (crashes and rendering issues)
- UI fluidity lags behind top nemesis (Easybrain)
Growth Levers
- Optimize ad-to-gameplay ratio to improve retention
- Introduce 'Daily Challenges' to match competitor retention loops
- Expand social features to include collaborative coloring
Market Threats
- Easybrain's superior technical stability and UI polish
- New aesthetic trends (e.g., April's oil painting style) disrupting pixel art dominance
- High-value IP licensing by competitors like Happy Color
What are the next best moves?
Optimize Ad Frequency and Placement
Excessive advertising is the top complaint and is driving a declining sentiment trend; users report watching more ads than playing.
Execute Technical Stability Sprint
Users report frequent crashes when internet is on and a 'gray screen' bug, while nemesis Easybrain is noted for significantly higher technical reliability.
Enhance Booster Tool Responsiveness
Competitor analysis shows nemesis wins on intuitive and responsive booster tools (e.g., Magic Wand) compared to the target app.
Feature Gaps vs Competitors
- Smoother zoom and pan mechanics (available in Pixel Art - Color by Number)
- Stronger focus on 'Daily Challenges' and seasonal events (available in Pixel Art - Color by Number)
- More responsive 'Booster' tools like Magic Wand (available in Pixel Art - Color by Number)
- Exclusive brand partnerships/IP licensing (available in Happy Color)
Key Takeaways
Wildlife Studios holds a powerful market position through its unique social and personalization features, but it is currently over-leveraging its ad-based monetization at the expense of the user experience. To maintain its #25 Free ranking against technically superior rivals like Easybrain, the PM must prioritize fixing the 'gray screen' bug and re-balancing the ad load to protect the core 'relaxing' value proposition.
Where Is It Heading?
Declining
Declining sentiment trend driven by 'Frustrated' users citing excessive ad load.
v12.5.0 (Mar 2026) shows active investment in community features and content expansion.
Technical stability gaps (crashes/rendering bugs) are persisting while competitors improve polish.