Report updated Apr 1, 2026
Do Not Touch (by Nickelodeon)
v3.1.0Children and fans of Nickelodeon shows who enjoy interactive, augmented reality gaming experiences.
What Is Do Not Touch (by Nickelodeon)?
Launched Mar 3, 2018
Updated Feb 2022
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Projects interactive 3D Nickelodeon-themed buttons and environments into the user's physical space using the device camera.
Utilizes Apple True Depth camera technology to power face-tracking games and filters.
Includes a variety of mini-games featuring popular Nickelodeon IP like SpongeBob and The Loud House.
Gamified progression system where users earn high scores to collect rare buttons, games, and digital goodies.
Allows users to personalize the core interface element of the app with different themes.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a excited sentiment. Users appreciate high entertainment value and nostalgic appeal, but report app stability and freezing and lack of updates/content.”
What Users Love
This game is awesome. It’s so fun
It is entertaining and can totally wipe out boredom
I grew up with this game and I still love it
I used to play this with my brother when I was little and we loved it!
Pain Points
This game is so much fun but it keeps freezing
Crashed my phone 10 times but still a good game
3 YEARS SINCE YOUR LAST UPDATE! Please add more SpongeBob.
I unlocked all the games in 3 days
High confidence · 99 reviews available
What are the pros and cons?
Pros
- Strong, recognizable brand IP
- Innovative use of AR and True Depth technology
- High engagement through collectibility
Cons
- Technical instability and frequent freezing
- Stagnant content library
- AR surface detection issues
What is the market outlook?
Growth Opportunities
- Expand mini-game library to improve retention
- Improve AR calibration tutorials
- Introduce new themed content updates
Market Threats
- Competition from more frequently updated sandbox apps
- User churn due to technical frustration
- Negative impact of bugs on brand perception
Who competes with Do Not Touch (by Nickelodeon)?
Contenders
Same Space
Barbie Dreamhouse Adventures
Budge Studios
High-production value interactive play app based on established character IP.
What are the key takeaways?
Do Not Touch (by Nickelodeon) is a exciting entertainment app that is completely free. With a 4.1/5 rating from 1.2K reviews, it excites its users from users. Users particularly appreciate high entertainment value, though app stability and freezing remains a common concern.
Best for: Children and fans of Nickelodeon shows who enjoy interactive, augmented reality gaming experiences.
How much does it cost?
Model: free
The app is free-to-play and monetized primarily through advertising, serving as a brand engagement tool for Nickelodeon's intellectual properties.
iOS Version
3.1.0
Android Version
3.1.0
Release Date
Mar 3, 2018
iOS Price
Free
Android Price
Free