By Nickelodeon
Report updated Apr 17, 2026
Do Not Touch (by Nickelodeon)
For children and fans of Nickelodeon programming who enjoy interactive, AR-based casual gaming experiences.
Do Not Touch (by Nickelodeon) is a well-regarded entertainment app that is completely free. With a 4.1/5 rating from 1.2K reviews, it maintains solid user satisfaction. Users particularly appreciate high entertainment value, though app stability and freezing remains a common concern.
What is Do Not Touch (by Nickelodeon)?
Current Momentum
v3.0 · 50mo ago
ZombieThe app introduced AR selfie games featuring Reptar and Patrick Star in late 2021, but has not received updates since early 2022.
Active Nemesis
Angry Birds AR: Isle of Pigs
By Rovio Entertainment Oyj
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Projects a virtual 'Do Not Touch' button and interactive 3D elements into the user's physical environment.
Utilizes the Apple True Depth camera for engaging, face-tracking AR experiences.
Features popular characters from SpongeBob SquarePants and The Loud House.
How much does it cost?
- Free to download and play
- Contains advertising
The app follows an ad-supported model, leveraging the Nickelodeon brand to drive engagement and brand loyalty rather than direct subscription revenue.
Who Built It?
Nickelodeon
Delivering interactive entertainment and educational content for children through Nickelodeon's established media franchises. Bridging television IP with mobile experiences to engage young audiences.
Portfolio
13
Apps
Who is Nickelodeon?
Nickelodeon utilizes its extensive library of television intellectual property to drive user acquisition in the mobile space, effectively acting as a digital extension of its broadcast network. Their strategy relies on brand-led engagement, leveraging familiar characters to capture the attention of younger demographics. The primary strategic tension lies in the transition from a legacy catalog of standalone apps to a modern, unified digital ecosystem, as much of their current portfolio suffers from technical stagnation and lack of recent maintenance.
Who is Nickelodeon for?
- Preschool
- School-aged children
- With parents
- Caregivers serving as the primary decision-makers
Portfolio momentum
With 11 out of 13 apps classified as abandoned and only 2 releases in the last 6 months, the publisher is currently in a maintenance phase.
What other apps does Nickelodeon make?
Dora ABCs Vol 3: Reading
Dora ABCs Vol 2: Rhyming
Blaze & the Monster Machines
Blaze: Obstacle Course
Sky Whale - a Game Shakers App
Henry Danger Crime Warp
What do users think recently?
High confidence · 100 reviews analyzed · Based on 100 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate high entertainment value and nostalgic content, but report app stability and freezing and lack of updates/content.
What Users Love
What Frustrates Users
What is the competitive landscape for Do Not Touch (by Nickelodeon)?
How's The Entertainment Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
Angry Birds AR currently holds the edge due to its active maintenance and more polished gameplay loop. While Do Not Touch offers a charming 'toybox' variety, its lack of recent updates makes it a weaker choice for users on modern devices compared to the technically superior Isle of Pigs.
What sets Do Not Touch (by Nickelodeon) apart
Broader variety of mini-game mechanics (selfies, tapping, portals) compared to a single core loop
Stronger multi-IP appeal by featuring a rotating cast of Nickelodeon characters like SpongeBob and Reptar
What's Angry Birds AR: Isle of Pigs's Edge
Significantly more active development cycle with recent content updates and bug fixes
Higher overall user engagement driven by a clear progression system and level-based challenges
Contenders
Focuses on realistic 3D rendering and life-sized scale for immersive educational play
Includes a multiplayer AR mode allowing multiple users to see the same digital objects
Thomas & Friends Minis
★4.5 (53.2K)Budge Studios
📈A major IP-based creative app that features a robust AR mode, allowing kids to project their custom-built worlds into their living room.
Combines creative building mechanics with AR visualization
Highly polished monetization model focused on expansion packs and character unlocks
Peers
Completely free with no advertising, supported by public funding
Massive library of mini-games covering a wider range of educational topics
New Kids on the Block
AR Dragon
★4.6 (7K)PlaySide
💀A highly successful AR virtual pet that has captured the 'interactive character' market with modern ARKit features.
Utilizes persistent AR to make the pet feel like a permanent resident of the user's home
Stronger daily retention mechanics through pet care and growth cycles
DoodleLens
★4.6 (194)Kevaid
An innovative AR tool that lets kids turn their physical drawings into interactive AR characters, representing the next wave of creative AR play.
Unique 'copy-paste' mechanic that bridges physical art and digital space
Focuses on creative empowerment rather than just consuming pre-made IP content
The outtake for Do Not Touch (by Nickelodeon)
Strengths to defend, gaps to attack
Core Strengths
- Exclusive Nickelodeon IP (SpongeBob, Loud House)
- True Depth camera integration for selfie games
- Strong brand nostalgia and high initial engagement
Critical Frictions
- Technical debt leading to frequent freezing and crashes
- No content updates for over 2 years (last updated Feb 2022)
- Limited gameplay depth (users finish content in 3 days)
Growth Levers
- Implement LiDAR for improved AR surface detection
- Add multiplayer AR modes (as seen in Monster Park)
- Introduce a level builder or UGC to extend replayability
Market Threats
- Angry Birds AR offers superior technical polish and active updates
- Newer AR apps like AR Dragon capture daily retention better
- Platform updates may break the app due to lack of maintenance
What are the next best moves?
Prioritize stability patches for modern iOS/Android versions
App freezing is the #1 complaint theme and a primary driver of negative reviews despite the 4.1 rating.
Introduce a recurring content injection or seasonal IP events
Users report unlocking all content in 3 days, leading to a 'declining' sentiment trend and complaints about the 3-year update gap.
Refine AR placement UX to allow manual surface selection
Users report frustration with automatic button placement failing in specific home environments ('bunny thing' game).
Feature Gaps vs Competitors
- Level builder/UGC (available in Angry Birds AR: Isle of Pigs)
- Multiplayer AR mode (available in Monster Park - AR Dino World)
- Daily retention/pet care mechanics (available in AR Dragon)
Key Takeaways
Do Not Touch is a high-potential brand asset currently suffering from 'zombie app' status. While the Nickelodeon IP and AR selfie tech provide a strong competitive moat, the total lack of updates since 2022 and frequent stability issues make it highly vulnerable to technically superior rivals like Angry Birds AR.
Where Is It Heading?
Declining
No feature updates since Feb 2022 — app is in maintenance mode while competitors innovate.
User mood is 'Frustrated' regarding technical stability, specifically freezing during mini-games.
Core sentiment remains positive due to IP nostalgia, but is being eroded by content stagnation.