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Report updated Mar 31, 2026

What Is Maleficent: Mistress of Evil?

The Maleficent: Mistress of Evil sticker pack is a niche entertainment utility designed to enhance digital communication for Disney fans. By providing a curated collection of 22 high-quality animated stickers featuring key characters from the film, the app serves as a branded engagement tool that extends the movie's marketing reach into the personal messaging space. The app is positioned as a premium, one-time purchase product within the Entertainment category. Its primary value proposition lies in its official IP status, offering fans exclusive, high-fidelity assets that standard third-party sticker apps cannot replicate.

What does it look like?

What are the key features?

Animated Sticker PackDifferentiator

A collection of 22 high-quality animated stickers featuring characters from Maleficent: Mistress of Evil

iMessage IntegrationStandard

Direct access to stickers within the iMessage app drawer for seamless chat integration

Layered Sticker PlacementStandard

Ability to drag and drop stickers onto chat bubbles, photos, and videos

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Gathering public signals...

Sentiment analysis will be available once enough user reviews are collected.

What are the pros and cons?

Pros

  • Strong brand equity and official IP usage.
  • High-quality, professional animation assets.
  • Seamless integration with the iOS iMessage ecosystem.

Cons

  • Limited utility; the app is a single-purpose asset pack.
  • Lack of cross-platform feature parity (Android users receive static stickers).
  • No social media presence or community-building features.

What is the market outlook?

Growth Opportunities

  • Expansion into cross-platform messaging apps (e.g., WhatsApp, Telegram).
  • Bundling sticker packs with other Disney digital content.
  • Adding sticker creator functionality for user customization.

Market Threats

  • High saturation of free, user-generated sticker content.
  • Declining interest in the sticker pack format as native platform features evolve.
  • Potential for piracy or unauthorized sticker packs to dilute value.

What are the key takeaways?

Maleficent: Mistress of Evil is a divisive entertainment app that is a paid app. With a 5.0/5 rating from 8 reviews, it receives mixed feedback from users.

Best for: Disney fans and movie enthusiasts who want to express themselves using themed digital assets in their messaging apps.

How much does it cost?

Model: paid

Tiers:
One-time purchase of $1.99

Monetization is based on a premium, one-time purchase model, leveraging intellectual property (IP) to drive sales without recurring subscriptions or ads.

iOS Version

1.0

Android Version

1.0.0

Release Date

Oct 3, 2019

iOS Price

$1.99

Android Price

$1.99

Developer

Disney

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

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Cite this report

Marlvel.ai. “Maleficent: Mistress of Evil Intelligence Report.” Updated Mar 31, 2026. https://marlvel.ai/intel-report/entertainment/maleficent-mistress-of-evil

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